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Sky Sports Surrenders La Liga Rights To BT Sport After Spending £11M For Each EPL Game

Published in SportsBusiness Daily Global on 08 / 03 / 15

A further sign that Sky Sports "massively overspent" in paying £11M a match for its Premier League coverage is the fact it "ceded the Spanish football contract to arch-rivals BT Sport without a fight," according to Charles Sale of the London DAILY MAIL. Sky "made a far bigger first-round offer...

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Tags: Media, United Kingdom

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