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Sport England Releases New 'This Girl Can' Ad, Aims To Appeal To Wider Audience

Published in SportsBusiness Daily Global on 02 / 27 / 17

The second film installment of Sport England's "This girl can" campaign "broadens its scope to get more women exercising," according to Gurjit Degun of CAMPAIGN LIVE. The ad created by FCB Inferno "appeals to a wider age range of women between 14 and 60, compared with those between 14 and 40 when it...

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Tags: Marketing and Sponsorship, United Kingdom

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Former Ref: Law Changes Will Simplify Football

Former Premier League referee David Elleray "has spent 18 months revising the sport's global law-book and bringing it up to date for the first time since the last major re-working in the 1930s," according to Mike Collett of REUTERS. Elleray "examined incidents from minor infringements at grassroots ...

Tags: International Football, United Kingdom

Suspected Match Fixing In Tennis

BBC and BuzzFeed News on Sunday revealed secret files "exposing evidence of widespread suspected match fixing at the top level of world tennis, including at Wimbledon," according to Simon Cox of the BBC. Over the last decade 16 players who have ranked in the top 50 "have been repeatedly flagged to t ...

Tags: Leagues and Governing Bodies, United Kingdom, Europe

Sports Direct Gives Away Jackets

EPL side Newcastle United's sponsors will giveaway £2.4M ($3.4M) "worth of EverLast jackets after the Magpies beat West Ham," according to Callum Davis of the London TELEGRAPH. Newcastle Chair Mike Ashley, who is the owner of club and stadium sponsors, Sports Direct, "offered up the opportunit ...

Tags: Marketing and Sponsorship, United Kingdom

Force India Not Expect To Rebrand In '16

Force India COO Otmar Szafnauer said that the F1 team is "unlikely to have Aston Martin branding this season but talks have not been abandoned entirely," according to Alan Baldwin of REUTERS. He said, "We're still discussing. In the short term, meaning 2016, I don't see that type of rebranding happe ...

Tags: Marketing and Sponsorship, United Kingdom

Sports Direct Investor Concerned

One of Sports Direct’s largest shareholders "voiced concern about the retailer’s fragile relationship with sporting goods giant Nike," according to Ashley Armstrong of the London TELEGRAPH. The investor "is concerned that Sports Direct’s growth is slowing because it does not stock ...

Tags: Finance, United Kingdom

William Hill Eyes E-Sports, Millennials

Social-betting start-up BetGame "has been named the first winner" of William Hill's accelerator program scheme, launched last year in partnership with L Marks, according to Shona Ghosh of MARKETING MAGAZINE. BetGame, a Manchester-based start-up, "is an app that lets two people place a bet on the res ...

Tags: Media, United Kingdom

Standing Could Return To English Football

U.K. Sports Minister Tracey Crouch revealed that standing at top English football matches "could be brought back if a trial in Scotland is successful," according to Rob Merrick of the London DAILY MIRROR. Crouch is ready to "reassess" the ban on standing sections -- introduced after the deaths of 96 ...

Tags: Facilities, United Kingdom

ManU Steps Up Security At Old Trafford

Every single window at Old Trafford will be "covered in clear anti-shatter film to protect players, staff and fans in the event of an explosion in or around the ground," according to Jack Gaughan of the London DAILY MAIL. The move comes as ManU ramps "up security in the wake of last year's Paris ter ...

Tags: Franchises, United Kingdom

U.K. Ad Budget Growth At Three-Year Low

The latest IPA Bellwether Report revealed that the growth of U.K. marketing budgets slowed to a three-year low at the end of '15, but marketers "predict green shoots in the coming year," according to Kate Magee of CAMPAIGN LIVE. A net balance of 0.5% of companies "registered an increase to their bud ...

Tags: Marketing and Sponsorship, United Kingdom

Six Successful Bids Announced For WCSL

The six team hosts for this summer's inaugural Women's Cricket Super League "have been announced," according to the BBC. The south "will have three teams, with one based at The Oval with Surrey, who have pipped a joint bid by Middlesex and the MCC for the one London spot." There "will also be a team ...

Tags: Events and Attractions, United Kingdom

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