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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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Man City Best-Paid Global Sports Team

Manchester City is the highest-paid team in global sport according to Sportingintelligence’s Global Sports Salaries Survey for '13, compiled in association with ESPN The Magazine and published this week to coincide with The Magazine’s "Money Issue." The average first-team pay at Man City ...

Tags: Finance, United Kingdom, North America

BBC To Launch Olympic Magazine Series

BBC Sport on Tuesday announced the launch of Inspire, a new BBC One Olympic magazine series and broadcast campaign encouraging sports participation across the country, according to the BBC. Inspire: The Olympic Journey will celebrate the biggest names, the rising stars and the unsung ...

Tags: Media, United Kingdom

Keys, Gray Return To TV In Doha

TV pundits Richard Keys and Andy Gray, who "were forced out of Sky Sports after the sexist scandal involving assistant referee Sian Massey, are to resurrect their TV careers in Qatar," according to Charles Sale of the London DAILY MAIL. The pair "are to base themselves in Doha next season to present ...

Tags: Media, United Kingdom

Hearts Confident In Paying Tax Bill

Scottish Premier League side Heart of Midlothian is confident of paying an outstanding £100,000 ($155,550) tax bill "before being served with a winding-up order in court," according to Barry Anderson of the SCOTSMAN. The deadline for the unpaid Pay As You Earn amount was 5pm Monday, ...

Tags: Franchises, United Kingdom

Olympic Park To Stage Title Fight

London's Olympic Park "will host top-level professional boxing bouts" starting in September, "boosting efforts to ensure that Games venues remain a lasting part of the British sporting scene," according to Keith Weir of REUTERS. Boxing promoter Frank Warren "has signed an agreement to stage six figh ...

Tags: United Kingdom, Facilities

Nike, Adidas Embrace 3D Printing

Nike and adidas "are embracing 3D printing to speed up the shoemaking process, using the technology to make multiple prototype versions at a previously impossible speed," according to Barney Jopson of the FINANCIAL TIMES. While 3D printing "has generated hype" over potential home use, it is "becomin ...

Tags: Marketing and Sponsorship, United Kingdom

McIlroy To Profit From Sunseeker Sale

World No. 2 golfer Rory McIlroy "is one of the major beneficiaries as Irish private equity group FL partners sold its Sunseeker luxury yacht business to Chinese property firm Dalian Wanda" for more than €350M ($463M), according to Nick Webb of the IRISH INDEPENDENT. The firm's iconic speedboats ...

Tags: Finance, United Kingdom

WRU To Bid For Heineken Cup

The Welsh Rugby Union "has announced it will bid for Cardiff to stage the 2014 Heineken Cup and Amlin Challenge Cup finals" after the French Rugby Federation (FFR) withdrew its application, according to Mike Dawes of the London DAILY MAIL. The WRU "put itself forward and proposes to stage the Heinek ...

Tags: Events and Attractions, United Kingdom

ManU Forms Partnership With Mexican Bank

ManU has signed a four-year sponsorship with Mexican banking group INVEX, the club's first financial services partner in North America. The agreement will give INVEX the exclusive rights to produce and market ManU-branded credit cards to the club’s 24 million Mexican followers. INVEX has an an ...

Tags: Marketing and Sponsorship, United Kingdom

UEFA To Help FIA With Stadium Debt

UEFA has "stepped in to help the Football Association of Ireland meet its debt repayments for the Aviva Stadium," according to Damian Spellman of the IRISH INDEPENDENT. The organization has confirmed that it has advanced a "solidarity payment," understood to amount to several million euro from its d ...

Tags: Facilities, United Kingdom

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