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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Unofficial Condoms Turn Up At Village
The London Games are investigating "how a bucket of unofficial condoms found its way into the Athletes' Village without official consent," according to REUTERS. LOCOG "provided 150,000 free condoms in dispensers for the 10,800 athletes at the Games," supplied by Durex, which paid for the supply righ ...
Tags: Olympics, United Kingdom
Visa Fast Out Of Block With Bolt Ad
Visa Europe has "turned around a 10-second ad featuring Usain Bolt's 100m Olympic win" as part of the company's "Flow Faster" campaign, according to Loulla-Mae Eleftheriou-Smith of BRAND REPUBLIC. The Saatchi & Saatchi-created ad, which launched on Facebook and European TV Sunday, shows Bol ...
Tags: Olympics, United Kingdom
Liverpool FC Sponsor Facing Accusations
More than £6B ($9.4B) was wiped from the value of Liverpool FC shirt sponsor Standard Chartered Tuesday after the banking giant was "accused of hiding £160B ($250B) of transactions with the Iranian government," according to Neil Hodgson of the LIVERPOOL DAILY POST. Regulators in N.Y. sai ...
Tags: Finance, United Kingdom, Middle East
Coe Calls For More Athletics In Schools
LOCOG Chair Sebastian Coe has “demanded more compulsory sport in schools to capitalise on the enthusiasm generated by the Olympics and to stop Britain's stunning successes from being a flash in the pan,” according to Morris & Milmo of the London INDEPENDENT. U.K. Prime Minister David ...
Tags: Olympics, United Kingdom
FIBA Doesn't Back Age Limit
USA Basketball can limit its team to players under the age of 23, as NBA Commissioner David Stern recently proposed, but do not expect the rest of the world to follow suit any time soon. FIBA Secretary General Patrick Baumann said that he will meet with Stern about the idea to get more details befor ...
Tags: Olympics, United Kingdom
ManU Has Enough Orders For U.S. IPO
ManU has "received enough orders for all shares being sold in its U.S. initial public offering," according to Wu & Hu of BLOOMBERG. The company and its owner, the Glazer family, "are seeking to raise as much as" $333M by selling 16.7 million shares at $16 to $20 each. An individual who declined ...
Tags: Finance, United Kingdom
Olympic Marketing Notes
REUTERS' Karolos Grohmann reported that small, remote-controlled versions of Mini cars whizzing around Olympic Stadium to shuttle javelins, discus and hammers back to the athletes "have triggered branding questions at what are strictly ad-free Olympic venues at the London Games." The Minis, made by ...
Tags: Olympics, United Kingdom
Media Notes
The SID noted German free-to-air sports TV channel Sport1 "will broadcast live the Supercup games of the German national basketball team." The annual Supercup tournament, which starts on Aug. 11, will also feature the national basketball teams of Finland, Turkey and Poland. Sport1 will start its bro ...
Tags: Media, Europe, United Kingdom
Olympic Notes
In London, Shekhar Bhatia noted Olympics bosses have admitted that they have brought on "too many unpaid volunteers for the Games." They have been “astonished” by the low demand from VIPs for volunteer-chauffeured cars. So few of the BMWs are being used that many of the 9,000 drivers "ha ...
Tags: Olympics, United Kingdom
Bolt Set To Cash In On Gold
Usain Bolt is "set to race ahead of many of his fellow Olympians with new endorsement deals," after securing his position as the world's fastest man with back-to-back Gold Medals, according to Glenda Kwek of the BRISBANE TIMES. Australian celebrity agent Max Markson said, "That 10 seconds is worth $ ...
Tags: Olympics, United Kingdom
