Featured Story

ITF President Ricci Bitti Says Men's Tennis Should Consider Four-Set Games

Published in SportsBusiness Daily Global on 09 / 17 / 14

International Tennis Federation President Francesco Ricci Bitti said that men’s tennis "should consider four-game sets to combat dwindling attention spans among spectators," according to Josh Burrows of the LONDON TIMES. Ricci Bitti says the sport needs to "make plans for a less glamorous futu...

Read More

Tags: CES, ING, ATT, ACC, GE

More Stories

07/31/13
Bale Fronts $6M Lucozade Campaign

Sport and energy drink manufacturer Lucozade Sport is launching a £4M ($6M) campaign "to educate consumers about how the brand can help improve people's sports performance," according to Loulla-Mae Eleftheriou-Smith of MARKETING MAGAZINE. The campaign features footballers and brand ambassadors ...

Tags: Marketing and Sponsorship, United Kingdom

07/31/13
SPFL To Be Screened In India

The Scottish Professional Football League "announced a new, exclusive three-year broadcast deal with Indian sports channel Sony SIX," according to the Glasgow EVENING TIMES. The move will see Premiership and League One fixtures "screened in the country for the first time across television, mobile an ...

Tags: Media, India, United Kingdom

07/31/13
ManU Tests Pay-Per-View System

ManU "is to test the strength of its global fan base by screening a preseason friendly on its club website and charging a one-off pay-per-view fee," according to Blitz & Davies of the FINANCIAL TIMES. The club’s friendly against AIK Fotboll in Stockholm on Tuesday "will be available for vi ...

Tags: Media, United Kingdom

07/31/13
Reds Issue List Of 'Unacceptable' Words

Liverpool has "issued members of staff with a list of 'unacceptable' words and phrases" in its efforts "to combat all forms of discrimination at Anfield," according to Andy Hunter of the London GUARDIAN. The guide, part of a wider education program run by the club, "details terms that employees shou ...

Tags: Franchises, United Kingdom

07/31/13
Cissé Sought Advice In Kit Decision

EPL Newcastle striker Papiss Cissé has revealed that his decision to wear the Wonga-branded Newcastle kit "was made only after discussions with the club, his family and Islamic teachers," according to the LONDON TIMES. The Senegalese striker, a practicing Muslim, "had been reluctant to wear t ...

Tags: Marketing and Sponsorship, United Kingdom

07/31/13
Kick It Out: Clubs Need Diversity

Anti-discrimination body Kick It Out Dir Roisin Wood said that football "clubs should consider employing a minority candidate when it comes to choosing between two with similar qualifications," according to Saj Chowdhury of the BBC. Wood said that football in Britain would benefit from "diversificat ...

Tags: International Football, United Kingdom

07/31/13
UKA Seeks To Keep Paralympic Day

UK Athletics "is eager to keep a day of Paralympic action attached to the London Diamond League meeting," but has admitted that "it will depend on whether public interest in the sport remains high," according to the PA. The final day of the Sainsbury's Anniversary Games on Sunday "was watched by a 6 ...

Tags: Olympics, United Kingdom

07/31/13
Battle For Control Of Hearts Continues

The "hard negotiating" has begun to determine whether Scottish Premier League Heart of Midlothian "can continue to exist in its current form," according to Barry Anderson of the SCOTSMAN. All three offers for the Edinburgh club "have been rejected," and one bidder, HMFC Ltd., "is out of the running. ...

Tags: Finance, United Kingdom

07/30/13
Scudamore Launches Attack On FA

Premier League CEO Richard Scudamore "has launched a scathing attack on the FA," accusing the governing body "of passing the buck and seeking a scapegoat for the failures of the England team," according to James Ducker of the LONDON TIMES. Scudamore is "adamant that the lack of success of the nation ...

Tags: International Football, Europe, United Kingdom

07/30/13
Glasgow, Edinburgh Sign BT Sponsorship

BT Sport "has found a way past Sky Sports' ban on screening its rival broadcaster's adverts" by signing a four-year shirt sponsorship deal with two of the teams Sky has signed up to televise, according to the PA. Scottish rugby sides Glasgow Warriors and Edinburgh Rugby have agreed to a "substantial ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug