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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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06/21/13
Kia Sponsors TalkSport's Ashes Content

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06/21/13
Justin Rose Switching To Woods' Agent

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06/21/13
Greggs In Talks To Seize SPL Pie Market

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06/21/13
SPL Hearts Lay Off 10 Employess

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Tags: Franchises, United Kingdom

06/21/13
Usmanov Not Selling Shares In Arsenal

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Ofcom To Probe BT, BSkyB Clash

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06/20/13
BDO Named Hearts Administrators

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Welsh Rugby CEO Favors Profits Split

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