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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Henry: Anfield Naming Rights Possible
TOMKINSTIMES.com was invited to ask Liverpool FC Owner John Henry questions "as part of a new era of open communications." The questions were "devised by contributors" to the site. Q: As part of Fenway Sports Group's wider self-sustainability drive for LFC and in line with the FFP regulations, ...
High Praise For London Venues
The Olympic Park, designed by British architect Kevin Owens, "is the greatest triumph" of the London Games, according to Philip Hersh of the CHICAGO TRIBUNE. Never has a mix of "functional space, greenery and eight sports venues, from the 80,000-seat Olympic Stadium to the 6,000-seat velodrome, been ...
Tags: United Kingdom, Facilities
Heineken House Leads Party Circuit
The Holland Heineken House in London has “become one of the biggest draws on the Olympic party circuit,” and it “prides itself on being the most boisterous of dozens of national hospitality houses set up at London landmarks for the duration of the Games,” according to Davies ...
Tags: Olympics, United Kingdom
Best Earning Olympic Athletes Named
U.K.-based Sponsorship Today compiled a list of the top Olympic sponsorship earners. The list includes only those athletes whose endorsements are derived mainly from activities as Olympians. Sprint racers offer the greatest appeal to sponsors, although swimmers come a close second. The list shows th ...
Olympics Boost Ad Spending In Australia
Marketing and communications company STW Group has warned that a boost in advertising spending during the London Games "will result in the market being cannibalised later in the year as marketers pare back spending," according to Simon Canning of THE AUSTRALIAN. STW posted a net profit rise of 4.7% ...
Tags: Olympics, United Kingdom, Australia
Games Produce Full, Noisy Venues
London Games officials claimed they have delivered on their promise to have packed and noisy venues, despite criticism earlier in the Games about empty seats in accredited areas reserved for officials and media, according to EUROSPORT. Organizers also announced that 2.7 million people have attended ...
Tags: Olympics, United Kingdom
Olympic Notes
In London, Steven Morris wrote that there was "scepticism about whether sailing could ever be a spectator sport" prior to the London Games. But a decision to site the course within a few hundred metres of the Weymouth shore "has encouraged the crowds to come and cheer Great Britain's Ben Ainslie and ...
Tags: Olympics, United Kingdom
Parody Twitter Account Causes Problems
English cricketer KEVIN PIETERSEN "is believed to have instructed his lawyers to shut down a parody Twitter account followed by his England teammates," according to Josh Burrows of the LONDON TIMES. Reports suggest that the @KevPietersen24 account is "at the heart of the dispute" between Pietersen ...
Rogge: London Has Put On Good Games
IOC President Jacques Rogge said London has delivered a "very good Games," with athletes, teams and federations "delighted with the facilities," according to Karolos Grohmann of REUTERS. With four days remaining, Rogge said that he had "no complaints with what he had seen" so far. Rogge: "All in all ...
Tags: Olympics, United Kingdom
GE Already Working On Next Olympics
GE has sold two gas turbines to be used to power the Sochi Games, and the company is optimistic that sales from the '14 and '16 Olympics will rival the more than $1B in sales it amassed over the last four Olympics. GE Dir Olympic Marketing and Sports Programs Chris Katsuleres said: "Both markets are ...
Tags: Olympics, United Kingdom
