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Betsafe Enlists McGregor, Bellew To Launch 'The Walk Of Adversity' Campaign

Published in SportsBusiness Daily Global on 12 / 12 / 17

A "host of global sports stars are the focus" of a new integrated advertising campaign from online bookmaker Betsafe titled "The Walk of Adversity," according to Craig Davies of SBC NEWS. A "number of brand ambassadors" are among those featured in the ad, including MMA fighter Conor McGregor, b...

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Tags: Media, United Kingdom

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