Featured Story

Football League Rolls Out Ad Campaigns With Aim To Update Image

Published in SportsBusiness Daily Global on 07 / 28 / 15

The Football League is banishing its reputation for “bobble hats and Bovril” by producing advertising campaigns which have been mimicked across the world and are helping lift its appeal with commercial partners, according to its new marketing director. Drew Barrand, who joined the Footb...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

06/19/14
EPL, SPL Announce '14-15 Fixtures

New ManU Manager Louis van Gaal "will be able to ease himself into his new role" after he was "given an early boost with the release of the Premier League fixture list," according to Luke Edwards of the London TELEGRAPH. ManU will start its new era with a home game against Swansea City and a visit t ...

Tags: Leagues and Governing Bodies, United Kingdom

06/19/14
Channel 4 Racing Figures Hold Up

Channel 4 Racing "breathed a sigh of relief on Wednesday morning as it emerged that its audience for the opening day of Royal Ascot was all but identical to last year’s," according to Chris Cook of the London GUARDIAN. The program "has come under increased scrutiny from racing’s power-br ...

Tags: Media, United Kingdom

06/19/14
Swansea Extends Deal With Goldenway

EPL side Swansea City has agreed to a two-year shirt sponsorship extension with Chinese finance firm Goldenway Global Group (GWFX) "which is the biggest in the club's history," according to the South Wales EVENING POST. The deal is "thought to be worth" in excess of £4M ($6.7M) to Swansea, "ma ...

Tags: Marketing and Sponsorship, United Kingdom

06/19/14
Liverpool Reduces Ticket Prices

Liverpool has "halved the cost of match tickets for young adults for Champions League and domestic cup matches at Anfield next season," according to James Pearce of the LIVERPOOL ECHO. Supporters aged 17 to 21 will be able to watch European games for "as little as" £23 ($39), while entry to do ...

Tags: Franchises, United Kingdom

06/19/14
McIlroy To Represent Ireland At Rio 2016

Rory McIlroy has announced that he "will represent Ireland at the Rio Olympics in 2016 when golf makes its return to the Games for the first time since 1904," according to Phil Casey of the BELFAST TELEGRAPH. The 25-year-old would be eligible for selection by either Great Britain or Ireland and had ...

Tags: Olympics, United Kingdom

06/18/14
Murray, Standard Life Agree To Deal

Andy Murray announced a three-year, multi-million dollar endorsement pact with financial services concern Standard Life. The deal, which includes placement of the Scottish-based company’s logo on Murray’s playing sleeve, replaces the one he had with RBS. That deal expired after the Austr ...

Tags: Marketing and Sponsorship, United Kingdom

06/18/14
FA Plans To Transform Wembley

The FA "is to revamp" London's Wembley stadium, making it more of a ''home for England'' with banners "celebrating 1966, memorable matches and famous players akin to how Arsenal have transformed the Emirates Stadium," according to Henry Winter of the London TELEGRAPH. The FA "has ruled out a return ...

Tags: Facilities, United Kingdom

06/18/14
EPL, SFL To Release Fixtures Wednesday

The '14-15 English and Scottish League fixtures will be announced at 9am BST on Wednesday, according to the BBC. Man City "will begin the defence" of its Premier League title on the weekend of Aug. 16. Celtic, under new Manager Ronny Deila, starts its "bid for a fourth successive Scottish championsh ...

Tags: Leagues and Governing Bodies, United Kingdom

06/17/14
British Open Set For Return To Portrush

Tournament organizers the Royal & Ancient said that the Open Championship "is set to be held outside England and Scotland for the first time in over 60 years when it returns to Northern Ireland's Royal Portrush," according to Padraic Halpin of REUTERS. The Open Championship "was last held at the ...

Tags: Events and Attractions, United Kingdom

06/17/14
Irish Sport Of Hurling Going Global

For Sky, the ancient Irish sport of hurling "is a new front in its global sports broadcasting," according to Vincent Boland of the FINANCIAL TIMES. Hurling, for "the uninitiated," is played over 70 minutes with sticks and a small ball by two teams of 15 men. Until Sky "signed a three-year deal earli ...

Tags: Media, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug