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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'

05 / 24 / 13

Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti...

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Tags: Marketing and Sponsorship, United Kingdom

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08/13/12
ManU Shares Kick Off With Slow Run

Shares in ManU made "a muted debut" as they opened for trading on Friday just above their initial public offering price, according to Mackenzie & Makan of the FINANCIAL TIMES. The failure of the shares to “pop” on its trading debut on the N.Y. Stock Exchange was "a second blow for th ...

Tags: Finance, United Kingdom

08/13/12
Adidas Tabs Team GB Stars In New Ad

LOCOG partner adidas "has pulled off a perfectly timed bit of brand placement" in a two-and-a-half minute clip featuring a host of Team GB athletes rocking out to Queen, according to Lizzy Davies of the London GUARDIAN. To the jubilant sounds of "Don't Stop Me Now," we see track athlete Jessica Enni ...

Tags: Olympics, United Kingdom

08/13/12
Team GB Kit Boost Retail Sales

Sales of Team GB replica kit have helped to "boost retailers" during the second week of the Olympics despite initial fears that the Games "were affecting footfall in Britain’s high streets and shopping centres," according to Graham Ruddick of the London TELEGRAPH. Department store group John L ...

Tags: Olympics, United Kingdom

08/13/12
England, Scotland Hoops To Join Forces

England and Scotland are expected to sign a contract with basketball's world governing body that will "formally merge them as Great Britain" starting in '16, according to Ian Whittell of the LONDON TIMES. Both countries "agreed to relinquish their membership" of the Int'l Basketball Federation (FIBA ...

Tags: Leagues and Governing Bodies, United Kingdom

08/13/12
Olympic Notes

REUTERS' Karolos Grohmann wrote as "focus shifted to the South American city on the last day of the London Games," the IOC said that organizers of the 2016 Rio de Janeiro Olympics must finalize their budget as soon as possible. Rio, which will become the first city on the continent to host the Summe ...

Tags: Olympics, United Kingdom

08/10/12
Ashley Has Support In Rangers Bid

Scottish Third Division side Rangers Manager Ally McCoist has "welcomed the prospect" of Newcastle United Owner Mike Ashley buying a 10% stake in the Ibrox club, according to Brian Marjoribanks of the London DAILY MAIL. The billionaire is in talks with Rangers CEO Charles Green about "a joint ventur ...

Tags: Franchises, United Kingdom

08/10/12
ManU IPO Valued At $14 A Share

Shares in ManU’s initial public offering were priced at $14, below the $16 to $20 price range that underwriting banks had initially set, according to Mackenzie & Cotterill of the FINANCIAL TIMES. The lower price means the club and owners the Glazer family "will raise around $234M from the ...

Tags: Finance, North America, United Kingdom

08/10/12
Closing Ceremony Details Emerge

The London Games might be renamed the "Guessing Games" as Sunday's Closing Ceremony "looms into view" after Artistic Dir Kim Gavin said that everything from English composer Edward Elgar to English singer Adele should be expected, according to Mike Collett-White of REUTERS. The conclusion of the Gam ...

Tags: Olympics, United Kingdom

08/10/12
Post Olympics Boom Or Bust?

More than $1B in British sponsorship money flowed into the Olympics during the past seven years, and the marketplace is watching closely to see if any brands reserve some marketing dollars to support Olympic sports in the future. Team Great Britain, which has been supported over the last seven years ...

Tags: Olympics, United Kingdom

08/10/12
BBC Critcized For Cheering For Brits

BBC General Dir Mark Thompson has ordered channel controllers "to remember that other countries are competing in the Olympics as well as Team GB, and not to focus too heavily on British successes," according to Ben Webster of the LONDON TIMES. Thompson delivered the instruction Thursday in his daily ...

Tags: Olympics, United Kingdom

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