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Sport England Releases New 'This Girl Can' Ad, Aims To Appeal To Wider Audience

Published in SportsBusiness Daily Global on 02 / 27 / 17

The second film installment of Sport England's "This girl can" campaign "broadens its scope to get more women exercising," according to Gurjit Degun of CAMPAIGN LIVE. The ad created by FCB Inferno "appeals to a wider age range of women between 14 and 60, compared with those between 14 and 40 when it...

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Tags: Marketing and Sponsorship, United Kingdom

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West Ham To Increase Stadium Capacity

EPL side West Ham United will attempt to increase the size of the Olympic Stadium to 60,000 seats, "due to the demand in tickets," according to Tom Sheen of the London INDEPENDENT. West Ham is set to move to Statford at the start of next season after 112 years at Upton Park, "with the current p ...

Tags: Facilities, United Kingdom

CSM Adds Matt Grandis To U.S. Office

CSM Sports & Entertainment has hired MATT GRANDIS as its Senior VP of Business Development in North America. In the newly created role, Grandis will help develop the North American operations of the U.K.-based agency. "That encompasses a vari ...

Tags: People and Pop Culture, North America, United Kingdom

Moshiri's Everton Purchase Approved

Billionaire Farhad Moshiri's investment in EPL side Everton has been approved by the Premier League, the club announced, according to the PA. The 60-year-old, whose personal wealth is estimated at £1.3B ($1.85B) according to American business magazine Forbes, "has been given the go-ahead" ...

Tags: Finance, United Kingdom

Tottenham In Kit Deal Talks With Nike

Tottenham is understood to be "deep in discussions" for Nike to become its next kit supplier in what would be at least a £30M ($43M)-a-year deal, according to Charles Sale of the London DAILY MAIL. The current contract with Under Armour, whose football expansion in the U.K. has "not happened a ...

Tags: Marketing and Sponsorship, United Kingdom

Costs Soaring For York Stadium

A "stalled plan to build a new stadium for two of York’s sports clubs could finally get underway after more than a decade in the planning" but council bosses will need to find another £5M ($7.1M), according to the YORKSHIRE POST. Councilors last year approved plans for the 8,000-seat com ...

Tags: Facilities, United Kingdom

EPL Agrees To Cap Away Tickets At £30

Premier League clubs agreed to a £30 ($42) cap on tickets "for away fans for the next three seasons in an unprecedented move by the top-flight sides," according to Martyn Ziegler of the LONDON TIMES. The announcement "comes after a campaign from fans’ groups" who had called for a £ ...

Tags: International Football, United Kingdom

BBC Increasing Savings Target

The BBC has increased its savings target by £100M ($142M) to £800M ($1.14B) a year over the next five years, "blaming rapid inflation in the cost of drama and sport," according to Jane Martinson of the London GUARDIAN. BBC Dir General Tony Hall said that "the measures were needed to surv ...

Tags: Media, United Kingdom

UFC To Increase Presence In U.K.

The world’s largest promoter of mixed martial arts "is bringing more fights to Britain to capitalise on growing international interest," according to Barney Thompson of the FINANCIAL TIMES. After a fight night at the O2 arena in London last month that sold out in 27 minutes, UFC co-Founder Lor ...

Tags: Events and Attractions, United Kingdom, North America

Randox Health To Sponsor Grand National

The Grand National has Randox Health "lined up to take over" as a new sponsor for a five-year period from '17, according to Chris Cook of the London GUARDIAN. Randox Health, a "previously low-profile healthcare company based in Northern Ireland," will succeed Crabbie's, whose three-year period ...

Tags: Marketing and Sponsorship, United Kingdom

Sunderland CEO Margaret Byrne Resigns

EPL side Sunderland CEO Margaret Byrne admitted to a "serious error of judgment" in the wake of the Adam Johnson child abuse case after resigning from her position, according to Jason Mellor of the LONDON TIMES. Byrne on Tuesday left the £700,000 ($995,000)-a-year role after talks with Su ...

Tags: Franchises, United Kingdom

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