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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'

05 / 24 / 13

Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti...

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Tags: Marketing and Sponsorship, United Kingdom

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08/21/12
London Celebrates For A Final Time

A "free festival on the banks of the Thames will provide a spectacular final to London's '100 days of summer,' and the end of the Paralympic Games," according to Ross Lydall of the London EVENING STANDARD. The event is expected to draw 800,000 people to the area between the London Eye and St. Kathar ...

Tags: Events and Attractions, United Kingdom

08/21/12
Study: Footballers Pay Up 1,508%

Top footballers' salaries in the EPL have "mushroomed," rising by 1,508% between '92-10, according to a report titled Football Mad by Dave Boyle of independent think tank HIGH PAY CENTRE. The study also revealed that players further down the football leagues "have not been as fortunate." Pay has ris ...

Tags: International Football, United Kingdom

08/21/12
Olympics Channel To Launch In London

A new TV channel is launching in the wake of the London Games, providing coverage of sports featured at the Games including judo, gymnastics and fencing, according to Josh Halliday of the London GUARDIAN. London Legacy will be a  24-hour-a-day channel, launching in November and showing 24 Olymp ...

Tags: Media, United Kingdom

08/21/12
London Venues Wary Of 'White Elephant'

Olympic organizers have reason to believe they have set a new standard for hosting major sporting events by not "spending huge amounts of money on permanent venues," according to Roger Blitz of the FINANCIAL TIMES. The “white elephant” syndrome has struck previous Olympic host cities Bei ...

Tags: Facilities, United Kingdom

08/21/12
RFU Sets Plans To Combat Concussions

The Rugby Football Union has announced that "widening the powers" of rugby's television match official (TMO) and a "more robust system for assessing concussion" will be implemented into this season's English Premiership, according to Tom Bartlett of REUTERS. The TMO trial will allow the on-field ref ...

Tags: Leagues and Governing Bodies, United Kingdom

08/21/12
Man City Revelling In Digital Dominance

Man City Head of Digital Russell Stopford is "leading the charge" in a new campaign focused on using Twitter "as the primary vehicle for capitilising on its success on the pitch," according to John Reynolds of MARKETING MAGAZINE. Over the past year, Man City has used the micro-blogging platform to " ...

Tags: Media, United Kingdom

08/21/12
Falkirk FC Suspends PA Announcer

Scottish First Division club Falkirk FC suspended its PA announcer for making "inappropriate" comments about Rangers this past weekend, according to the PA. The stadium announcer reportedly referred to Rangers as "Sevco Franchise" when reading out half-time scores during the interval at Falkirk's ga ...

Tags: Franchises, United Kingdom

08/20/12
Could Football Lose Luster After Games?

EPL CEO Richard Scudamore believes football can certainly learn from the positivity surrounding the London Games, a debate "that is going on within the sport" as it began its new season this past weekend, according to Eleanor Crooks of the London INDEPENDENT. Scudamore was "keen to talk up the steps ...

Tags: International Football, United Kingdom

08/20/12
Rangers Set Attendance Record

Rangers FC set a world record attendance mark for a fourth-tier match on Saturday when 49,118 watched their 5-1 win over East Stirling in a Scottish Football League game at Ibrox, according to Tim Hart of REUTERS. The figure "smashed the previous record" of 37,774 for a game between Crystal Palace a ...

Tags: United Kingdom, Franchises

08/20/12
Hotel Plans Keeps Liverpool At Anfield

Plans to demolish a row of derelict houses next to Liverpool FC’s Anfield Stadium and build a new hotel "appear to have made it easier for the Reds to expand their current home," according to Marc Waddington of the LIVERPOOL DAILY POST. The latest blueprints for the regeneration of housing in ...

Tags: Facilities, United Kingdom

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