Featured Story

Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'

05 / 24 / 13

Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

09/05/12
LOCOG CEO Joining U.K. Treasury

LOCOG CEO Paul Deighton has "taken on an even greater challenge" by accepting a Treasury role to get the economy moving, according to Owen Gibson of the London GUARDIAN. The U.K. government is hoping that "some of the Olympic stardust will rub off on the economy" after appointing Deighton, the forme ...

Tags: Olympics, United Kingdom

09/05/12
Frankel Could Fill Ascot Beyond Capacity

The excitement to witness British thoroughbred Frankel's final run could attract Ascot's "biggest modern-day crowd outside the royal meeting," according to Marcus Townend of the London DAILY MAIL. Trainer Henry Cecil's unbeaten colt will make its 14th career start in the Champion Stakes on Oct. 20. ...

Tags: Events and Attractions, United Kingdom

09/05/12
Analysts Expect ManU Shares To Rise

Manchester United Plc (MANU)'s stock "will increase to $17 over the next year, $3 above the price at which the shares started trading last month," according to Tariq Panja of BLOOMBERG. Analyst reports showed that "at least five securities firms began coverage" of the record 19-time English football ...

Tags: Finance, United Kingdom, North America

09/05/12
British & Irish Lions Sign With Microsoft

The British & Irish Lions rugby team have signed on Microsoft to its team of sponsors ahead of the '13 tour of Hong Kong and Australia. The deal will make use of Microsoft's latest technology for the rugby professionals for the four home nations of England, Ireland, Scotland and Wales to build a ...

Tags: Marketing and Sponsorship, United Kingdom

09/05/12
RFU Apologizes To Martyn Thomas

The Rugby Football Union has issued an apology to acting CEO Martyn Thomas and "withdrawn allegations" that were published in a report into the dismissal of former CEO John Steele, according to the PA. Thomas was accused in the 53-page report of having "inappropriate contact" with one of the candida ...

Tags: Leagues and Governing Bodies, United Kingdom

09/04/12
Consortium Buys Bradford, Saves Club

The future of Bradford Bulls rugby club "has been secured" after the administrators confirmed the Super League club has been sold to Bradford restaurant Owner Omar Khan's consortium, according to the BBC. The Bulls had been in administration since June and were facing liquidation. However, Administr ...

Tags: Franchises, United Kingdom

09/04/12
Ch. 4 Wins With Pistorius Controversy

Brazil's Alan Oliveira's "controversial win" over Oscar Pistorius in the Paralympics' T44 200m men's athletics final attracted 4.5 million viewers on Sunday night, marking the highest five-minute peak yet for Channel 4's coverage, according to Jason Deans of the London GUARDIAN. Channel 4 averaged a ...

Tags: Media, United Kingdom

09/04/12
Henry Addresses Liverpool's Spending

Liverpool FC Owner John Henry has defended the club’s transfer policy in an open letter to supporters, insisting that the club will not be taking “expensive, short-term quick fixes” despite its underwhelming start to the season ( LIVERPOOL ECHO, 9/3 ). Henry wrote: "I am as disa ...

Tags: International Football, United Kingdom

09/04/12
Chinese Athletes Rake In London Rewards

China's Olympic Gold Medalists have been rewarded "with lavish gifts by the state," including cash bonuses and luxury sea-front apartments, according to Alastair Himmer of REUTERS. Real estate companies have been "lining up to sponsor athletes" by furnishing them with new housing after their success ...

Tags: Olympics, China, United Kingdom

09/04/12
ManU, Toshiba Agree To Deal

ManU gets high-tech medical gear through deal with Toshiba Medical Systems.

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug