Featured Story

Football League Rolls Out Ad Campaigns With Aim To Update Image

Published in SportsBusiness Daily Global on 07 / 28 / 15

The Football League is banishing its reputation for “bobble hats and Bovril” by producing advertising campaigns which have been mimicked across the world and are helping lift its appeal with commercial partners, according to its new marketing director. Drew Barrand, who joined the Footb...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

07/18/14
English Athletes Receive Booing Briefing

English athletes at the Commonwealth Games "have been briefed on what to do if they are booed amid fears that Scots nationalists could use the 'friendly games' to voice animosity towards the Auld Enemy," according to Gordon Rayner of the London TELEGRAPH. Several athletes have "already approached Te ...

Tags: Events and Attractions, United Kingdom

07/18/14
Sports Direct In Peace Talks With Adidas

Sportswear retailer Sports Direct and adidas have "held talks about the sale of replica football shirts after the German sports brand refused to supply the high street retailer with key World Cup products," according to Graham Ruddick of the London TELEGRAPH. Adidas CEO Herbert Hainer is "understood ...

Tags: Finance, United Kingdom

07/17/14
Wall Street: ManU Most Valuable Team

Shares of ManU "surged almost 5%" after the club announced its new, $130M a year kit deal with adidas , according to Mike Ozanian of FORBES. Wall Street "now affords" ManU an enterprise value of $3.6B. Math: market value ($3.05B) + long term debt ($613M) – cash ($57M). In April, Forbes "v ...

Tags: Finance, United Kingdom

07/17/14
Rangers To Rename Govan Stand At Ibrox

Scottish Championship side Rangers is "to rename the Govan Stand at Ibrox in honour of the late, great Sandy Jardine who passed away earlier this year," according to the Scotland DAILY RECORD. The club "made the announcement as a lasting tribute to their former player, who died in April at the age o ...

Tags: Facilities, United Kingdom

07/17/14
ManU Partners With Noodle Maker Nissin

ManU announced a multi-season sponsorship agreement with int'l food brand Nissin to become a global partner of the club. Founded in Osaka, Japan in '48, Nissin is famous for its instant noodles which were invented by its Founder, Momofuku Ando, who developed the convenience food as an answer to food ...

Tags: Marketing and Sponsorship, United Kingdom

07/17/14
Cook Accuses India Of Dirty Tactics

England cricketer Alastair Cook "accused India of a dirty tricks campaign" by trying to engineer a ban for England cricketer James Anderson, according to Nick Hoult of the London TELEGRAPH. Cook believes that M.S. Dhoni and India have made a "mountain out of a molehill" by lodging a level three char ...

Tags: Leagues and Governing Bodies, United Kingdom

07/17/14
Jack Wolfskin Extends West Brom Deal

One of EPL side West Brom's sponsors that threatened to withdraw its support during the Nicolas Anelka "quenelle" saga earlier this year "has signed a new deal with the club," according to Ian Parkes of the London DAILY MAIL. Outdoor clothing, footwear and equipment specialist Jack Wolfskin consider ...

Tags: Marketing and Sponsorship, United Kingdom

07/17/14
Glasgow Athletes' Village Hit By Virus

At least 12 people "have been struck down by a suspected vomiting bug at the Glasgow 2014 athletes' village just as star performers begin to arrive," according to Victoria Brenan of the HERALD SCOTLAND. The workers have "reportedly gone down with sickness and diarrhoea at the multi million pound ven ...

Tags: Events and Attractions, United Kingdom

07/16/14
New Kit Deal Sign Of ManU Brand Strength

It is unknown if adidas would have agreed to pay "such a huge sum" to make ManU’s kits if David Moyes had been retained as manager, but "this is certainly a vote of confidence" in Manager Louis van Gaal as well as the ManU brand, according to Glenn Moore of the London TELEGRAPH. Adidas "clear ...

Tags: Marketing and Sponsorship, United Kingdom

07/16/14
EPL Fixture Changes Difficult For Travel

Football fans "are once again bearing the brunt of changes to the Premier League fixture schedule by Sky and BT Sport," according to Charlie Skillen of the London DAILY MAIL. The TV duo released changes to kick-off times for every weekend up until the end of November, "leaving many travelling suppor ...

Tags: Media, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug