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HSBC, Adidas, Land Rover Among Returning Sponsors For British & Irish Lions Tour

06 / 19 / 13

The British & Irish Lions Tour of Hong Kong and Australia is expected to generate a £4M ($6.2M) profit "to be shared by the four home rugby football unions," according to Anuj Gangahar of the FINANCIAL TIMES. With the tour costing about £14M ($21M), "it is no surprise...

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Tags: Marketing and Sponsorship, Australia, United Kingdom

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10/09/12
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10/09/12
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