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Major League Soccer Expands Footprint Through International TV Deals

Published in SportsBusiness Daily Global on 03 / 31 / 15

After signing four-year multimedia deals with Sky Sports and Eurosport in recent weeks, Major League Soccer "is eyeing additional deals around the globe, including in Latin and South America, Africa, and Asia," according to Ian Thomas of SPORTSBUSINESS JOURNAL. MLS Business Ventures President/Managi...

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Tags: Media, North America

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Sky Extends Wimbledon Media Rights

German pay-TV channel Sky Deutschland "has extended its exclusive media rights deal with the All England Lawn Tennis Club Wimbledon through '18," according to Uwe Mantel of DWDL. The new deal "guarantees Sky exclusive rights for the 'most prestigious' Grand Slam tournament in Germany and Austria." I ...

Tags: Media, Europe, United Kingdom

Tour De France Could Use Bike Cameras

Tour de France cyclists " could have cameras attached to bikes to enhance the experience of television audiences in an effort to attract more fans," according to the BBC. Int'l Cycling Union President Brian Cookson believes that the sport "must innovate to promote itself." Cookson: "We need to embr ...

Tags: Leagues and Governing Bodies, United Kingdom, Europe

FA Proposes Ban On Any Football Betting

The FA has proposed that starting next season, participants at Step 4 -- which includes the U.K.'s Northern Premier League, Southern League and Isthmian League -- and above (meaning anyone in England's top eight tiers) will be banned from betting, either directly or indirectly, on any football match ...

Tags: International Football, United Kingdom

FA Rejects Hull City Name-Change Bid

The FA said in a statement on Wednesday that it rejected EPL club Hull City’s "controversial bid" to change its name to Hull Tigers, according to Stephen Wood of REUTERS. The FA said on its website, "The FA Council, which is made up of representatives from across football, fully considered the ...

Tags: Franchises, United Kingdom

Cellino Completes Takeover Of Leeds

Italian businessman Massimo Cellino "has completed his takeover" of League Championship side Leeds United, according to the BBC. Cellino agreed to a deal to buy a 75% stake in the club through his company Eleonora Sports in February, but his takeover "was vetoed by the Football League in March." His ...

Tags: Finance, United Kingdom

Chevrolet To Sponsor ManU-L.A. Friendly

Chevrolet announced that it will sponsor the July 23 friendly between MLS club L.A. Galaxy and ManU at the Rose Bowl in Pasadena, Calif. The Chevrolet FC Cup will mark the first time ManU will play in its Chevrolet-branded kits. Chevrolet will kick off its seven-year kit deal with ManU on July 1. Th ...

Tags: Marketing and Sponsorship, North America, United Kingdom

FA Still Expected To Deny Hull Rebrand

Season-ticket holders of EPL side Hull City may have voted narrowly in favor of changing the club's name to Hull Tigers, but that ballot "will have no bearing" on the FA council's decision "when it convenes on Wednesday to consider the proposed rebrand," according to Louise Taylor of the London GUAR ...

Tags: Franchises, United Kingdom

RFU To Make Lower-Level Endorsements

The Rugby Football Union is to seek approval from its council "to overhaul its league structures as part of a string of wide-ranging proposals to increase grassroots participation and 'future-proof' the game from competition from other team sports and leisure activities,'' according to Gavin Mairs o ...

Tags: Leagues and Governing Bodies, United Kingdom

Hearts Administrators Gets 50% Stake

Administrators for Scottish Premiership club Heart of Midlothian "got their hands on 50 per cent of the club" for just £75,000 ($103,000), according to Craig Swan of the Scotland DAILY RECORD. But the long-term future of Hearts "is still hanging in the balance with a decision from Ukio Bankas ...

Tags: Franchises, United Kingdom

Beckham To Back Scotch Whisky Brand

Liquor company Diageo announced that David Beckham is "backing a new global brand called Haig Club Single Grain Scotch Whisky along with TV producer Simon Fuller," according to E.J. Schultz of AD AGE. The whisky was created by distiller House of Haig. Diageo declined to disclose financial terms but ...

Tags: Marketing and Sponsorship, United Kingdom

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