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Sky Announces It Will Split With British Cycling But Stick With Team Sky

Published in SportsBusiness Daily Global on 07 / 02 / 15

British Cycling's "long-running partnership with Sky will end next year," according to Tom Cary of the London TELEGRAPH. After eight years in which the popularity of the sport in the U.K. "has risen exponentially off the back of Olympic and road success," a statement due on Wednesday was expect...

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Tags: Marketing and Sponsorship, United Kingdom

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Paddy Power, Suarez Deal Nixed By Biting

Patrick Kennedy's €2.5B ($3.4B) valued bookmaker Paddy Power "offered controversial Uruguay and Liverpool striker" Luis Suarez €1M ($1.36M) "to wear a special branded mouth guard during a high profile World Cup match," according to Nick Webb of the IRISH INDEPENDENT. The "daring marketing ...

Tags: Marketing and Sponsorship, United Kingdom

ECB, Etihad Airways Join Forces

The England & Wales Cricket Board has signed a three-year sponsorship deal with Etihad Airways, making the carrier England cricket's first official airline. All England national squads will fly with the UAE national airline. Etihad will have access to England's players for promotional appearance ...

Tags: Marketing and Sponsorship, United Kingdom

Aussie Speedo Swimwear Draws Criticism

The Commonwealth Games "have not even begun yet, but the Australian national team are causing a stir Down Under after critics slammed their latest swimsuit kit for drawing attention to the 'crotch' area," according to Jack de Menezes of the London INDEPENDENT. The swimsuits "are gaining a lot of att ...

Tags: Marketing and Sponsorship, Australia, United Kingdom

Oldham Partners With Sports Direct

League One Oldham Athletic has "signed the biggest sponsorship deal in the club’s history," which saw Boundary Park change its name on Wednesday to "SportsDirect.com Park," according to the OLDHAM EVENING CHRONICLE. The five-year agreement with sportswear retailer Sports Direct is "believed to ...

Tags: Marketing and Sponsorship, United Kingdom

Federer Calls Out Wimbledon Dress Code

Roger Federer said that Wimbledon's "tighter enforcement of its all-white clothing policy for players is 'too strict,'" according to   the AP. There have "been complaints this year from some players over the more stringent regulations that include undergarments, the amount of colored trim ...

Tags: Events and Attractions, United Kingdom

Coventry City Owner Loses Court Battle

League One side Coventry City's hedge fund owner Sisu, which "moved the proud club to Northampton," has suffered "total defeat in a high court judgment damning their 'mismanagement' and a 'rent-strike' they conducted to imperil the owners of the Ricoh Arena," according to David Conn of the London GU ...

Tags: Franchises, United Kingdom

ECB Signs Fox Sports Broadcast Deal

The England & Wales Cricket Board has agreed to "a new broadcasting rights deal with Fox Sports in Australia," according to the PA. Fox "will show live coverage of this summer's home series against India, next year's pre-Ashes series against New Zealand and this weekend's match between MCC and a ...

Tags: Media, Australia, United Kingdom

Liverpool Picks Carillion For Anfield Deal

British facilities management and construction firm Carillion "has been chosen" as Liverpool's preferred bidder for the £75M ($129M) expansion of its Anfield stadium, according to Laurence Dodds of the London TELEGRAPH. If given planning permission, the long-touted make-over will increase the ...

Tags: Facilities, United Kingdom

Construction Displaces Tottenham

Tottenham is "reluctantly reaching the conclusion" it will be unable to play at White Hart Lane during the final season before its planned move to a new ground, according to Tom Collomosse of the London EVENING STANDARD. The club hopes to be in its new £400M ($687M), 56,000-seat stadium in tim ...

Tags: United Kingdom, Facilities

Stewards' Cup Renamed For $8,600

One of horse racing’s "most longstanding race-titles has been killed off after 174 years at the insistance of a new sponsor in exchange for a one-year deal" and an extra £5,000 ($8,600), according to Chris Cook of the London GUARDIAN. The Stewards’ Cup, "famed as the cavalry charge ...

Tags: Marketing and Sponsorship, United Kingdom

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