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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Ex-Rangers CEO Rejects Claims
Scottish Third Division club Rangers former Chair Alastair Johnston has "rebuffed accusations that paying players through the club's controversial tax scheme was akin to 'financial doping,'" according to the PA. Rangers face having titles stripped "amid an inquiry by a Scottish Premier League-appoin ...
Paralympics Gives Sponsors No Gain
Research revealed that Paralympic Games sponsors "have yet to see any significant uplift in brand perception," according to Russell Parsons of MARKETING WEEK. YouGov’s BrandIndex data shows the brands most-closely associated with the Paralympics "did not see any marked increase in positive sen ...
Humphrey Eyes New Role At BT
BBC sports presenter Jake Humphrey "is in talks to become the host of BT Vision's live Premier League match coverage" when it starts next season, according to Charles Sale of the London DAILY MAIL. BT is looking for "a big-name anchor" to head up its football coverage. Humphrey is best known for his ...
Tags: Media, United Kingdom
Murray Could Net Millions From Open Win
Andy Murray's commercial earnings could "potentially triple as he catapulted himself into an elite sports sponsorship league occupied by stars such as David Beckham and Lewis Hamilton," after winning the U.S. Open Monday night, according to Lisa O'Carroll of the London GUARDIAN. Murray is now a targ ...
LOCOG Withholds G4S Olympic Payment
Security firm G4S has not been paid for its Olympic Games contract since July 13, shortly after it emerged that it "was unable to provide enough security guards for the Games," according to Kuchler & Warrell of the FINANCIAL TIMES. LOCOG CEO Paul Deighton told MPs the company had been paid &poun ...
Tags: Olympics, United Kingdom
Slow Start For Betfair's Football Bets
Betfair has "blamed the attention surrounding the Olympic Games for a slow start to betting on the English football season," according to Christopher Thompson of the FINANCIAL TIMES. Betfair said that "net gaming revenues were down" 2% year-on-year in the second quarter to date. Betfair Finance Di ...
Tags: Finance, United Kingdom
Rangers Refuse To Cooperate With SPL
Scottish Third Division club Rangers FC have "refused to cooperate with the Scottish Premier League inquiry into alleged undisclosed payments to players" by previous owners, according to Gavin McCafferty of the LONDON TIMES. Rangers CEO Charles Green said that the club "would not be attending" the o ...
Tags: Franchises, United Kingdom
West Ham Bid Gets Backing
As a decision nears on one of the capital’s key legacy issues, leading business organizations from east London "have thrown their weight" behind EPL West Ham United's bid for the Olympic Stadium, according to Frank Dalleres of CITYAM.com. The ExCeL Centre and the East London Business Alliance ...
Tags: Facilities, United Kingdom
High Ratings For London Victory Parade
A "combined peak audience" of more than 4 million viewers watched the London Games victory parade on BBC1 and Channel 4 on Monday afternoon, according to John Plunkett of the London GUARDIAN. The parade had "a five-minute peak" of 2 million viewers on Channel 4 at 4:25pm London time, when more than ...
Tags: Media, Australia, United Kingdom
Paralympians Have Mainstream Appeal
Sponsorship experts said that Team GB Paralympians Jonnie Peacock, David Weir and others now "have mainstream appeal and will attract similar size sponsorship deals to Olympians, but the stars will need to cash in now," according to John Reynolds of MARKETING MAGAZINE. The exploits from the likes of ...
