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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'

05 / 24 / 13

Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti...

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Tags: Marketing and Sponsorship, United Kingdom

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09/19/12
Survey: Nike Most Desirable Client

Research commissioned by The Talent Business revealed that Nike is the brand creatives at U.K. agencies "would most like to work with," ahead of Google and Coca-Cola favored second and third, respectively, according to Matthew Chapman of MARKETING MAGAZINE. In contrast, no senior U.K. execs in the a ...

Tags: Marketing and Sponsorship, United Kingdom

09/19/12
Progress Made At English Rugby Meeting

The meeting of European Rugby Cup Ltd.'s stakeholders in Dublin on Tuesday "passed off without the feared stamping of feet and slamming of doors after an acrimonious build-up," according to Paul Rees of the London GUARDIAN. Seventeen representatives from the six nations that make up the Heineken Cup ...

Tags: Leagues and Governing Bodies, United Kingdom, Europe

09/19/12
Toshiba Is Glasgow Games New Sponsor

Toshiba TEC U.K. Imaging Systems has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games. The company has been named official office automation supporter of the event and its products will be at the heart of the office facilities in the Games' Main Press Centre, venue press ce ...

Tags: Marketing and Sponsorship, United Kingdom

09/19/12
Rangers Plan Stock Market Return

Fans of former Scottish football champions Rangers "will be able to register next month to buy shares in the Glasgow club, which is preparing to return to the stock market after collapsing under the weight of its debt," according to Keith Weir of REUTERS. The new owners of Rangers have appointed Cap ...

Tags: Franchises, United Kingdom

09/19/12
Paralympics Prove To Be Online Success

The London 2012 Paralympic Games proved to be an online success with record figures for its website and social media channels. Figures published on Tuesday for the period Aug. 29 to Sept. 9 show: Nearly 2 million people visited www.paralympic.org Close to 9 million views of videos fe ...

Tags: Media, United Kingdom

09/18/12
ManU Announces New Deal With Yanmar

ManU has agreed to a three-year global partnership with Yanmar, Japan’s leading engineering company. The company is one of the world’s leading engine manufacturing companies: It has a greater than 60% share in the world’s sail-boat engine market and produces more than half of all s ...

Tags: Marketing and Sponsorship, United Kingdom

09/18/12
Olympic Stadium's Future Nearly Set

EPL West Ham United "looks set" to move into London's Olympic Stadium, ensuring the venue "retains a prominent role in British sport once the memories of a golden Games begin to fade," according to Keith Weir of REUTERS. West Ham is "the best known" of four bidders competing for the Stadium and "app ...

Tags: Facilities, United Kingdom

09/18/12
Sam Rush Leaves Wasserman

Championship club Derby County has "appointed SAM RUSH as the club's new president and CEO," according to the PA. With TOM GLICK 's departure to Premier League champions Manchester City, Rush will take up the role as the American's successor on Jan. 1. Rush, who played rugby union for Saracens, i ...

Tags: People and Pop Culture, United Kingdom, Europe

09/18/12
Takeover Deal In Place For London Wasps

Premiership Rugby's London Wasps have "brought an end to months of uncertainty regarding their future" by announcing the completion of a takeover deal by a consortium, according to Gavin Mairs of the London TELEGRAPH. The takeover will inject new capital after fears last season the club "would be fo ...

Tags: Franchises, United Kingdom

09/17/12
Coe In Talks To Sell Agency

Advertising and marketing firm Chime is in talks to buy former LOCOG Chair Sebastian Coe’s sports consultancy business in a deal "set to deliver a seven-figure payout" for Coe, according to Simon Duke of the SUNDAY TIMES. Chime is "close to agreeing a takeover of Complete Leisure Group," a com ...

Tags: Finance, United Kingdom

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