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McLaren Not Surprised By Mercedes’ Interest In Alonso But Says Driver ‘Not Available’

Published in SportsBusiness Daily Global on 12 / 08 / 16

British F1 team McLaren-Honda has shot down Mercedes' tentative attempts to poach driver Fernando Alonso. McLaren's recently appointed Exec Dir Zak Brown told SBD Global that the two-time world champion is "not available." Mercedes is on the hunt for a new driver following the surprise retirement of...

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Tags: Franchises, United Kingdom

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02/11/16
Massimo Cellino Addresses 'Pie Tax'

League Championship side Leeds United Owner Massimo Cellino's "controversial" £5 ($7.26) ticket increase this season was introduced "because he did not like fans drinking beer outside Elland Road, according to an interview where the Italian is shown laughing about the incident," according to J ...

Tags: Franchises, United Kingdom

02/11/16
Cape Town To Host EPL Fan Park

Cape Town will host the official Barclays Premier League Live fan park on March 19 and 20 at Camps Bay High School, according to ENCA. Fans will be able to get close to the Premier League Trophy, meet former players, visit team tents and watch matches live on a 100m screen. It will be a fr ...

Tags: Events and Attractions, United Kingdom

02/11/16
Rugby Sponsors Transforming Game

Sponsorship has "played a pivotal role in rugby union’s swift transformation" from an amateur sport in '95 to a multimillion-pound one today, according to Cave & Miller of the London TELEGRAPH. Between the 1995 Rugby World Cup in South Africa and the '11 event in New Zealand, "sponsorship ...

Tags: Marketing and Sponsorship, United Kingdom

02/11/16
Liverpool Owner Backs Down

Liverpool’s owner, Fenway Sports Group, "has performed a major U-turn over its planned ticket price rises and issued a public apology to supporters who walked out of Saturday’s game against Sunderland," according to Andy Hunter of the London GUARDIAN. The compromise that Manager Jür ...

Tags: International Football, United Kingdom

02/11/16
Nestle Terminates IAAF Sponsorship

The crisis engulfing the IAAF "worsened on Wednesday when Nestle attempted to cut its ties with the sport" because of "negative public perception" brought about by doping and corruption scandals, according to Ben Bloom of the London TELEGRAPH. Nestle signed a five-year deal in '12 to sponsor the IAA ...

Tags: Marketing and Sponsorship, United Kingdom

02/10/16
Everton Moves Closer To $290M Takeover

EPL club Everton is "moving closer" to a £200M ($289M) takeover by an American consortium "and a deal could even be concluded by the end of the month," according to Phil McNulty of the BBC. The group, led by former MLB San Diego Padres Owner John Jay Moores and fellow entrepreneur Charles ...

Tags: Franchises, United Kingdom

02/10/16
SFA Open To Procedure Review

The Scottish FA will review its Scottish Cup draw procedure "following the error that forced Monday's quarter-final pairings to be redone," according to David Currie of the BBC. Live on TV, the draw "was declared void when one of the team names popped out of the plastic ball in which it had bee ...

Tags: International Football, United Kingdom

02/10/16
Football Fans Plot Mass Stadium Walkout

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Tags: International Football, United Kingdom

02/10/16
Scottish Cup Replays Face TV Blackouts

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Tags: Media, United Kingdom

02/10/16
Premier League Unveils New Logo

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Tags: United Kingdom, Marketing and Sponsorship

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