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OVO Energy To Sponsor Tour Of Britain, Women's Tour In '17

Published in SportsBusiness Daily Global on 04 / 21 / 17

OVO Energy confirmed it will sponsor the Tour of Britain and the Women's Tour in '17. The new title sponsorship will see the events named the OVO Energy Tour of Britain and the OVO Energy Women's Tour, while the leader's jersey will turn green for the first time. The company will also sponsor the 20...

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Tags: Marketing and Sponsorship, United Kingdom

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