Featured Story

RPA Rejects Premiership Rugby's Proposal For Longer Season

Published in SportsBusiness Daily Global on 05 / 23 / 17

The "brewing fallout" between Premiership Rugby players and the clubs escalated on Monday when the Rugby Players' Association "officially rejected plans for the new, longer season that had been presented to them by their employers," according to Owen Slot of the LONDON TIMES. The players were "aston...

Read More

Tags: Leagues and Governing Bodies, United Kingdom

More Stories

08/10/16
Virgin To Subsidize Southampton Tickets

Football fans traveling to watch their teams play against Premier League side Southampton this season will have their match day tickets subsidized by the club's shirt sponsor, Virgin Media, according to Josh Noble of the FINANCIAL TIMES. Owner ...

Tags: Marketing and Sponsorship, United Kingdom

08/10/16
Pogba Joins ManU For Record $116M

ManU completed the transfer of Paul Pogba from Juventus for a world-record transfer fee of £89M ($116M), according to Jefferson Lake of SKY SPORTS. The France int'l signed a five-year contract and the fee will "potentially increase" to £93M ($121M) through "several add-on clauses." ...

Tags: Franchises, United Kingdom

08/10/16
Daley, Goodfellow's Win Watched By 8M

Tom Daley and Dan Goodfellow’s Bronze Medal victory drew a peak U.K. audience of almost 8 million -- "the biggest live TV audience for any event at the Rio Olympics so far," according to Mark Sweney of the London GUARDIAN. Daley and Goodfellow’s medal-winning performance in the 10m synch ...

Tags: Olympics, United Kingdom

08/10/16
Rochdale Signs Deal With Crown Oil

League One side Rochdale announced Crown Oil has signed a record-breaking five-year deal with the club to occupy the front-of-shirt sponsorship and naming rights of Spotland Stadium. The five-year agreement, which is the biggest commercial deal in the club's history, will secure a significant six-fi ...

Tags: Marketing and Sponsorship, United Kingdom

08/10/16
West Ham Partners With Florida Firm

Premier League club West Ham United announced a "new three-year partnership with American destination marketing firm, Experience Kissimmee," according to Billy Wood of BDAILY. The deal, which will begin this season, sees the Florida-based firm become the Hammers’ official destination partner w ...

Tags: Marketing and Sponsorship, United Kingdom, North America

08/09/16
Wenger 'Scared' Of Retirement

Arsène Wenger goes into possibly his final season as Arsenal manager admitting he is “scared” by the prospect of retirement and uncertain he will be able to cope as well as former Manager Alex Ferguson "without the daily fix of football management," according to Daniel Taylor of t ...

Tags: People and Pop Culture, United Kingdom

08/09/16
Rangers Chair Lashes Out At Ashley

Scottish Premiership side Rangers Chair Dave King "has branded Mike Ashley a quitter who couldn’t stand the heat of handling Rangers," according to Gary Ralston of the Scotland DAILY RECORD. King revealed Ashley "has disappeared from the scene after a series of high profile run-ins" and d ...

Tags: Franchises, United Kingdom

08/09/16
Betfair Unveils First Campaign

Betfair "has unveiled its first campaign since appointing Lucky Generals as its lead creative agency in May," according to Shona Ghosh of CAMPAIGN LIVE. The ad comprises "different images of sportspeople -- a boxer, a golfer and a runner, among others -- intersected with abstract pictures ...

Tags: Marketing and Sponsorship, United Kingdom

08/09/16
Canterbury Unveils New England Jersey

England Rugby unveiled its new '16-17 home kit from Canterbury at Twickenham Stadium. The new kit identifies the heritage of the game, with the neckline feature taking inspiration from England Rugby's first ever jersey worn in 1871. The 3D rose on an individual patch acknowledges the tradition ...

Tags: Marketing and Sponsorship, United Kingdom

08/09/16
Team GB's Strongbow Deal Criticized

British Olympic chiefs "have been accused of encouraging underage drinking following their decision to allow the cider brand Strongbow to sponsor Team GB at the Rio Games," according to Denis Campbell of the London GUARDIAN. Doctors, public health experts and alcohol groups "are warning that Strongb ...

Tags: Olympics, United Kingdom, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug