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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'

05 / 24 / 13

Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti...

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Tags: Marketing and Sponsorship, United Kingdom

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10/18/12
FA To Look For New Chair

FA Chair DAVID BERNSTEIN "will be forced to stand down" next May after the FA Council refused to make an exception to its rules to allow him to keep his post beyond his 70th birthday, according to Owen Gibson of the London GUARDIAN. The former Man City chairman had hoped to stay on until after the ...

Tags: People and Pop Culture, United Kingdom

10/18/12
Cosworth Is Up For Sale

Cosworth, "one of the great names of the British motor industry, renowned for building high performance engines for racing teams and sports cars, has been put up for sale," according to Robert Lea of the LONDON TIMES. After "months of waiting to test the stock market with a flotation of the company, ...

Tags: Leagues and Governing Bodies, United Kingdom

10/18/12
ECB To Take Away Weekend Games

Fans will have "little opportunity to watch county cricket" at weekends if a controversial draft schedule for the '14 season onward is approved by the England and Wales Cricket Board (ECB), according to Paul Bolton of the London TELEGRAPH. County chief execs were told at a meeting last week that Cha ...

Tags: Events and Attractions, United Kingdom

10/18/12
Japanese Drink Signs On With ManU

ManU has signed a three-year deal with Japan-based soft drinks manufacturer Kagome. The partnership will last until the end of the ’15-16 season and will see the brand become the club’s official soft drink partner in Japan. Kagome produces a range of vegetable- and fruit-based soft drink ...

Tags: Marketing and Sponsorship, United Kingdom, Japan

10/18/12
SFA To Discuss Levein's Future

The Scottish Football Association board will meet "over the coming days" to discuss the future and Craig Levein's position as Scotland manager, according to the Scottish DAILY RECORD. Levein's role will be "one of the main topics" of discussion. Over the next few days, the board will meet at the Nat ...

Tags: Leagues and Governing Bodies, United Kingdom

10/18/12
Hearts Fail To Pay Wages Again

Scottish Premier League club Heart of Midlothian FC is "on a collision course with the SPL" after failing to pay its wages in full for a second successive month, according to Alan Marshall of the Scottish DAILY RECORD. Hearts Manager John McGlynn and six of his players "have not received their Octob ...

Tags: SPL, Franchises, United Kingdom

10/18/12
Lola Set To Live Under New Operators

British racing car brand, Lola, "is set to live under a new set of operators," according to SPEED. Lola Group Holdings, owner of the Lola brand and intellectual property, is "not affected by the company's fall into administration." LGH "is believed to have reached a licensing agreement with Multimat ...

Tags: Finance, United Kingdom

10/17/12
Coe Set To Become Next BOA Chair

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Tags: Olympics, United Kingdom

10/17/12
NFL Announces Second '13 London Game

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Tags: Events and Attractions, United Kingdom, North America

10/17/12
Swansea To Announce $23M Profit

EPL Swansea City is "set to announce" a £14.6M ($23.5M) profit from its debut season in the Premier League, according to the PA. The club, which finished 11th in the top flight last season, had a turnover of £65.2M ($105M) for the year ending May 31. The "strong set of figures" showed th ...

Tags: Finance, United Kingdom

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