Featured Story

W Sportsmedia CEO Says New Firm Will Have Broad Mission In Sports Marketing Landscape

Published in SportsBusiness Daily Global on 07 / 22 / 14

Int’l sports marketing firm W sportsmedia CEO David Nilsson, whose company recently opened its head office in Stockholm, Sweden, said the new firm will have a broad mission with units dedicated to the sale of sponsorships and media rights, production and athlete representation. Nilsson, a form...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

08/26/13
Italian Serie A Is Falling Behind

The Italian Serie A "returns this week but the customary enthusiasm for a new season is tinged with another bout of soul-searching in Italy," according to Glenn Moore of the London INDEPENDENT. Not only "is the game still bedevilled with racist outbreaks on the terraces, and the continuing legacy of ...

Tags: International Football, United Kingdom

08/23/13
EPL On NBC Better Than ‘Anticipated’

NBC & NBC Sports Network Programming President Jon Miller recapped the network’s first Premier League broadcast weekend by saying it was a "terrific weekend" with rating numbers higher than "anticipated." NBC Sports said that more than 3.4 million U.S. viewers watched its seven EPL broadca ...

Tags: Media, United Kingdom, North America

08/23/13
Arsenal Signs Deal With Paddy Power

Premier League side Arsenal has reached a partnership deal with Paddy Power to become its official betting partner in the U.K., Ireland and Italy. The Irish betting company has signed a three-year agreement with the Gunners which sees it return to the club following a successful partnership in previ ...

Tags: Marketing and Sponsorship, United Kingdom

08/23/13
VisitBritain Hires Gerrard In EPL Deal

VisitBritain "has extended its five-year partnership" with the Premier League through '16, according to Magda Ibrahim of MARKETING MAGAZINE. The new deal "will target football fans around the world who follow English football" with a season-long digital game to win a trip to the U.K. The campaign -- ...

Tags: Marketing and Sponsorship, United Kingdom

08/23/13
Virgin Media Signs Ohuruogu For Campaign

Virgin Media "has signed world champion sprinter Christine Ohuruogu to join Mo Farah and Usain Bolt in its advertising campaign as part of the marketing battle for broadband customers with rivals including BSkyB and BT," according to Mark Sweney of the London GUARDIAN. The pay-TV and broadband opera ...

Tags: Media, United Kingdom

08/23/13
Leeds Seeks Stadium-Wide Alcohol Ban

League Championship side  Leeds United Dir Salem Patel "wants to ban alcohol from being consumed anywhere within Elland Road to reflect the Muslim beliefs of owners GFH Capital," the Dubai-based subsidiary of a Bahraini Islamic investment bank, according to Charles Sale of the London DAI ...

Tags: Facilities, United Kingdom

08/22/13
Competitor Group Adds Liverpool Marathon

U.S.-based Competitor Group is headed for the birthplace of the Beatles for its next addition to its growing European Rock 'n' Roll Marathon series, and has plans for global expansion in South America and Asia. The Rock 'n' Roll Liverpool Marathon & ½ Marathon will take place on Bank Holi ...

Tags: Events and Attractions, United Kingdom, Europe

08/22/13
McQuaid Loses Swiss Backing In UCI Race

Int'l Cycling Union President Pat McQuaid "has lost Switzerland's backing for his bid to be re-elected," leaving the Irishman in what rival Brian Cookson described as "a very difficult position," according to Brian Homewood of REUTERS. The Swiss cycling federation confirmed on Wednesday that "it had ...

Tags: Leagues and Governing Bodies, United Kingdom

08/22/13
Ex-Rangers Director Sells Shares

Scottish League 1 Rangers said that former Dir Imran Ahmad "has sold his shareholding in Rangers, the day after the exit of business partner Charles Green," according to the BBC. The League 1 side told the London Stock Exchange that Ahmad "no longer has a notifiable interest in the company's issued ...

Tags: Franchises, United Kingdom

08/22/13
Father, Son Ticket Tours Spared Jail

A father and son who banked more than £600,000 ($940,620) from ticket touting have been spared jail after a court heard they have been "signed up" by ManU, according to Chris Osuh of the MANCHESTER EVENING NEWS. Richard Rowe, 54, and his 30-year-old son, Richard Rowe Jr., "cashed in by sellin ...

Tags: International Football, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug