Featured Story

Hangin' With ... Toronto Wolfpack Founder & CEO Eric Perez

Published in SportsBusiness Daily Global on 05 / 06 / 16

ERIC PEREZ is the founder and CEO of the Toronto Wolfpack. The newly created Canadian rugby league team will become the first transatlantic professional sports team when it joins the English Rugby Football League's third-tier competition, League 1, in '17.  The Toronto native also founded the...

Read More

Tags: People and Pop Culture, North America, United Kingdom

More Stories

08/05/15
Marketplace Roundup

Adidas and British Cycling are celebrating 10 years of working together with the launch of a new team kit. The kit will be worn by the Great Britain Cycling Team as it continues its preparations for Rio 2016. Retaining the key "bolero" feature which is designed to deliver maximum speed and efficienc ...

Tags: Marketing and Sponsorship, United Kingdom

08/04/15
Study: Manchester Best Sporting City

Manchester has ranked as the U.K.'s Greatest Sporting City 2015, according to research from ESPN, the University of Gloucestershire and the University of Bath. The accolade for the city comes after ESPN commissioned the original research project to discover the U.K.'s top city in which to be a fan. ...

Tags: International Football, United Kingdom

08/04/15
Wales To Reveal Rugby World Cup Kit

Wales will reveal its "much-anticipated Rugby World Cup kit" when it plays Ireland at the Millennium Stadium on Saturday, according to Jon Doel of WALES ONLINE. The new jersey will be revealed ahead of the opening World Cup warm-up match, with Sam Warburton and the Wales team "wearing it for the fir ...

Tags: Marketing and Sponsorship, United Kingdom

08/04/15
Ricoh Arena Partners With Majestic

Ricoh Arena announced a new multi-year partnership with Majestic Commercial. The agreement means that Premiership Rugby side London Wasps, the owner of the arena, has become the first rugby club to secure such a deal with Majestic Commercial. Majestic Wine is the U.K.'s largest specialist retailer o ...

Tags: Facilities, United Kingdom

08/04/15
Wolverhampton Announces Flurry Of Deals

League Championship side Wolverhampton Wanderers named Redrow Homes an official club partner and shorts sponsor for the '15-16 season, according to SOCCEREX. Redrow extended its ties with the club and it will receive primary advertising space on the Steve Bull stand at Molineux Stadium in addition t ...

Tags: Marketing and Sponsorship, United Kingdom

08/04/15
Telecom O2 Prepares For Rugby World Cup

Telecom O2 is the long-term sponsor of England Rugby, "which may be a mixed blessing when the Rugby World Cup hits the team's home shores," according to Shona Ghosh of MARKETING MAGAZINE. Being a team rather than tournament sponsor will mean O2 "will have to give way" to brands including Heineken, D ...

Tags: Marketing and Sponsorship, United Kingdom

08/04/15
Norwich City Partners With Coral

EPL side Norwich City confirmed bookmaker Coral as a new sponsor of the Barclay Stand at Carrow Road, according to Peter Walsh of EASTERN DAILY PRESS. Barclay Stand has been the "spiritual home of some of the club's noisiest supporters over the decades." The multi-year partnership is the first time ...

Tags: Facilities, United Kingdom

08/03/15
Sky Surrenders La Liga Rights To BT

A further sign that Sky Sports "massively overspent" in paying £11M a match for its Premier League coverage is the fact it "ceded the Spanish football contract to arch-rivals BT Sport without a fight," according to Charles Sale of the London DAILY MAIL. Sky "made a far bigger first-round offer ...

Tags: Media, United Kingdom

08/03/15
NBC, ESPN, Fox Expected To Bid On EPL

U.S. bids to carry EPL games have to be submitted by Aug. 6, and all the usual suspects are planning to be involved -- incumbent NBC, ESPN and Fox, according to multiple sources. The new wrinkle in this bidding process is that the EPL has told the networks that it will accept both three-year and six ...

Tags: Media, North America, United Kingdom

08/03/15
Liverpool Players Featured In Nivea Spot

Liverpool footballers "are the stars of Nivea's latest ad campaign for its new moisturising cream for men," according to Omar Oakes of CAMPAIGN LIVE. The 30-second TV ad, which broke Saturday, "was created by FCB Inferno and features Liverpool players Philippe Coutinho, Adam Lallana, and Martin Skrt ...

Tags: Media, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug