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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'

05 / 24 / 13

Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti...

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Tags: Marketing and Sponsorship, United Kingdom

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11/02/12
GCB Signs Globe Sports For Three Years

Gloucestershire Cricket Board and Globe Sports have signed a three-year deal that will see the England-based company become GCB's official retailer. It will coordinate the supply of country kit and offer discounts to players at all levels of the game. Globe Sports will also assist the board in its o ...

Tags: Marketing and Sponsorship, United Kingdom

11/02/12
RFU Plans $42M Rugby Investment

The Rugby Football Union will invest £26M ($42M) at the grassroots level to "capitalise on predicted increased interest in the 2015 World Cup in England," according to BBC.com. The RFU will put £25M ($40M) toward 500 clubs and £1M ($1.6M) to help train 6,500 new referees and coache ...

Tags: Leagues and Governing Bodies, United Kingdom

11/02/12
West Ham May Share Olympic Stadium

EPL club West Ham United is "willing to share" the London Olympic Stadium with American football, according to Joe Ridge of the London DAILY MAIL. NFL franchises have held "encouraging" talks with Mayor Boris Johnson to become the "anchor tenants." The NFL interest was believed to "potentially scupp ...

Tags: Facilities, North America, United Kingdom, NFL

11/02/12
BSkyB Ad Revenue Declines In 3Q

British broadcaster BSkyB's advertising revenue declined 10% in the third quarter of '12 following the impact of the London 2012 Games, according to Maisie McCabe of MEDIA WEEK. However, overall revenues increased 4% after "growth in Sky's wholesale and retail business." Sky's results for the three ...

Tags: Media, United Kingdom

11/02/12
BBC Resolves Broadcast Row With India

Test Match Special "will broadcast from India" during England’s Test series there, after reaching an agreement with the Board of Control for Cricket in India about access to the grounds, according to Patrick Kidd of the LONDON TIMES. The BBC's "ball-by-ball radio commentary service," which beg ...

Tags: Media, United Kingdom, India

11/02/12
Circuit Of Wales Reveals Racetrack Plans

Plans were unveiled Wednesday "for a £250M ($404M) Circuit of Wales near Ebbw Vale," according to Tom Cary of the London TELEGRAPH. FCC Construcción, the Spanish firm behind the tracks in Jerez and Valencia, Spain and local company Alun Griffiths Ltd. "have been appointed to deliver a m ...

Tags: Facilities, United Kingdom

11/02/12
Ryder Cup Ticket Demand High For 2014

Organizers have not yet determined the prices for 2014 Ryder Cup tickets, "but it is likely the 45,000 briefs up for grabs on each of the three match days at Gleneagles will cost in excess of £100 ($130) per day," according to Martin Dempster of the SCOTSMAN. Tickets for the match itself "will ...

Tags: Events and Attractions, United Kingdom

11/01/12
NFL Could Land At Olympic Stadium

NFL franchises are in talks with London Mayor Boris Johnson’s office over "becoming the anchor tenant of the Olympic Stadium," according to Matt Scott of the London TELEGRAPH. The discussions began during the NFL regular-season games last weekend. Johnson is chairman of the company operating t ...

Tags: Facilities, United Kingdom, North America, NFL

11/01/12
Invest In Africa Sponsorship Paying Off

Increasing interest in EPL Sunderland Association Football Club games among football fans in east and central Africa illustrates the "increasingly global perspectives" of Sunderland Association Football Club,  according to Chris Tighe of the FINANCIAL TIMES. The Invest in Africa logo on this se ...

Tags: International Football, Africa, United Kingdom

11/01/12
BBC Cracks Down On Ticket Companies

The BBC has "vowed to clamp down" on the companies that are "reselling tickets to this year’s Sports Personality of the Year show at up to 12 times their face value," according to David Kent of the London DAILY MAIL. Tickets went on sale at 9am London time on Tuesday for the Dec.16 show at &po ...

Tags: Media, United Kingdom

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