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Football League Rolls Out Ad Campaigns With Aim To Update Image

Published in SportsBusiness Daily Global on 07 / 28 / 15

The Football League is banishing its reputation for “bobble hats and Bovril” by producing advertising campaigns which have been mimicked across the world and are helping lift its appeal with commercial partners, according to its new marketing director. Drew Barrand, who joined the Footb...

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Tags: Marketing and Sponsorship, United Kingdom

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West Ham Closes Door On Ground Sharing

EPL side West Ham "slammed the door on any notion" that Tottenham could share the Olympic Stadium when the Hammers move there in '16 and Tottenham is "likely to be homeless due to the redevelopment" of its ground, according to Mike Collett of REUTERS. West Ham Vice-Chair Karren Brady did not directl ...

Tags: Facilities, United Kingdom

Rio Ferdinand In Mix To Become FIFA VP

Former ManU player Rio Ferdinand has "emerged as a surprise possible choice" to be the FA's candidate for Britain's FIFA vice-presidential position, according to the PA. The FA is "drawing up a list of contenders" after FA Vice-Chair David Gill, the ManU director, ruled himself out. Ferdinand is one ...

Tags: International Football, United Kingdom

Liverpool Granted Planning Permission

The Liverpool city council announced on Tuesday that Liverpool has "been granted planning permission for phase one of the expansion" of Anfield stadium, according to Michael Hann of REUTERS. Phase one of the project "will see the Main Stand expanded with a further 8,500 seats," taking the capacity o ...

Tags: Facilities, United Kingdom

Indian Super League Emphasizing Stars

The people behind the Indian Super League, "it is fair to say, mean business," according to Rory Smith of the LONDON TIMES. The ISL looks "every inch like it is designed to do for football what the Indian Premier League did for cricket, to sprinkle it with stardust and turn it into a celebrity-spang ...

Tags: International Football, United Kingdom

PFA Calls For Homegrown Quota In EPL

EPL clubs would have to field a "minimum of four home-grown players" in their starting 11 each week under a "new proposal from the Professional Footballers' Association," according to Oliver Kay of the LONDON TIMES. PFA CEO Gordon Taylor is "seeking parliamentary support for his plan, which is aimed ...

Tags: International Football, United Kingdom

Super League Salford Ordered To Pay Up

Bailiffs are poised to move into Super League rugby side Salford Red Devils, "which owes its kit supplier" Kooga about £35,000 ($57,200), according to Neal Keeling of the MANCHESTER EVENING NEWS. Manchester suburb Cheadle Hulme-based Kooga has served a "county court judgement on Salford Red De ...

Tags: Franchises, United Kingdom

BT Sport To Offer 'Red Button' Service

BT Sport viewers will receive "more top flight TV programming" following the launch of its BT Sport Extra "red button" service in the U.K. and Ireland this weekend, according to ADVANCED TELEVISION. BT Sport Extra "will be on air at selected times, providing viewers with additional content alongside ...

Tags: Media, United Kingdom

Scottish Rangers Told To Sever Rizvi Ties

Indonesia's government claims it has contacted Scottish Championship side Rangers "in a bid to stop them dealing with convicted criminal Rafat Rizvi," according to David Taylor of the Scotland DAILY RECORD. Top officials from the Asian country said that they have "spoken to the Ibrox club" after it ...

Tags: Franchises, United Kingdom, Asia

Lim To Buy 50% Stake In Salford City

Singaporean billionaire Peter Lim "is set to purchase a 50% share" in semi-pro Northern Premier League side Salford City, according to Jamie Jackson of the London GUARDIAN. Lim has agreed to a deal with the former ManU players and current owners of Salford City Ryan Giggs, Gary and Phil Neville, Nic ...

Tags: Finance, United Kingdom

England To Play Extra Int'l In 2016

England is set to play an extra int'l in '16 to help to fund a £13M ($21M) World Cup compensation package that the Rugby Football Union "has agreed with Premiership Rugby," according to Alex Lowe of the LONDON TIMES. The traditional Barbarians match at the end of May "will be 'upgraded' in 201 ...

Tags: Leagues and Governing Bodies, United Kingdom

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