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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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10/09/13
Rangers CEO Looks To Woo Ex-Director

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10/09/13
Rugby's Salary Cap Scrutinized

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Tags: Leagues and Governing Bodies, United Kingdom

10/08/13
Sweeney Named British Olympic CEO

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10/08/13
UEFA Denies Plans To Revamp Euro

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Tags: International Football, United Kingdom, Europe

10/08/13
Wigan Chair Leads Rebellion Against RFL

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Tags: Leagues and Governing Bodies, United Kingdom

10/08/13
Drogba Creates New Clothing Brand

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10/08/13
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