Featured Story

Tommy Hilfiger Teams Up With Rafael Nadal As Global Brand Ambassador

Published in SportsBusiness Daily Global on 12 / 18 / 14

The Tommy Hilfiger Group announced that Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in fall '15. The campaign imagery will be photographed in early '15 in Spain and it will break globally in fall '15 with ...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

04/04/14
BBC's World Cup Team To Exceed 250

The BBC will send 272 people to the World Cup in Brazil this summer, "although that is 23 fewer than in South Africa" in '10, according to Ben Rumsby of the London TELEGRAPH. BBC Sport Dir Barbara Slater said her “aspiration” was to make Brazil 2014 “the first 24/7 World Cup." Wri ...

Tags: Media, United Kingdom, Brazil

04/04/14
London To Open Renovated Olympic Park

Londoners "will be able to enjoy the golden legacy of London 2012" as the Olympic Park opens to the public round-the-clock on Saturday, according to Bryant & Beard of the London EVENING STANDARD. London’s newest park "will be in operation 24-hours a day after the gates open this weekend" - ...

Tags: Olympics, United Kingdom

04/04/14
Aston Villa To Face Pair Of MLS Sides

EPL side Aston Villa will play Major League Soccer sides FC Dallas and Houston Dynamo "on a U.S. Summer tour," according to ESPN. This will be Aston Villa's seventh U.S. trip. They will face Dallas on July 23 at Toyota Stadium and Houston three days later at BBVA Compass Stadium ( ESPN, 4/3 ).

Tags: Franchises, North America, United Kingdom

04/03/14
Cameron: 'Rethink' $150 England Kit

British PM David Cameron has backed demands for a “rethink” of the new £90 ($150) England football shirt "amid growing criticism of the manufacturer’s price tag," according to Isaac Leigh of the LONDON TIMES. Cameron’s spokesperson said that Cameron agreed with Sports M ...

Tags: Marketing and Sponsorship, United Kingdom

04/03/14
New Twist In Leeds United Saga

The "protracted takeover" of League Championship side Leeds United "took an unexpected turn on Wednesday night" when Mike Farnan's consortium, Together Leeds, confirmed that "it is in discussions with the Italian businessman Massimo Cellino" over purchasing the club together, according to the London ...

Tags: United Kingdom, Finance

04/03/14
New Hope For Heart Of Midlothian

Lithuanian administrator Gintaras Adomonis, who holds the key to Scottish Premiership club Heart of Midlothian's survival hopes, "stressed that the stricken Edinburgh club will 'probably' be saved from liquidation," according to Keith Jackson of the Scotland DAILY RECORD. Gintaras Adomonis said that ...

Tags: Franchises, United Kingdom

04/03/14
ManU Partners With EuroFood

ManU announced a three-and-a-half year deal with Thai company European Food Public Company to become the club's official confectionery partner in Cambodia, Laos, Myanmar, Thailand and Vietnam beginning this month. The ManU crest and club imagery will appear on EuroFood products. EuroFood will also a ...

Tags: Marketing and Sponsorship, United Kingdom

04/02/14
Dutch To Investigate Chelsea Ties

The Dutch Football Federation will investigate Chelsea’s links with Vitesse Arnhem after "a claim by their former owner that executives at Stamford Bridge have ordered the Dutch club not to qualify for the Champions League," according to Matt Hughes of the LONDON TIMES. The clubs have "a clo ...

Tags: International Football, United Kingdom, Europe

04/02/14
McLaren Auto Expects Profit To Rise

McLaren Automotive, the carmaker "famed for its Formula One racing arm," expects pre-tax profit to rise fourfold this year on deliveries of its already sold-out million-dollar P1 supercar, according to Jie & Hagiwara of BLOOMBERG. Dir of Finance Paul Buddin said, “It’s the main year ...

Tags: Finance, United Kingdom

04/02/14
Cellino Must Wait For Leeds Takeover

Italian businessman Massimo Cellino "will have to wait for the outcome of his appeal against the Football League's decision to block his takeover" of League Championship side Leeds United, according to James Riach of the London GUARDIAN. Cellino's hearing took place in London on Monday "with the fut ...

Tags: Franchises, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug