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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'

05 / 24 / 13

Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti...

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Tags: Marketing and Sponsorship, United Kingdom

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11/26/12
Billionairs Leading English Football

Chelsea Owner ROMAN ABRAMOVICH "embarked on his ninth manager, RAFAEL BENITEZ , having just fired No. 8, ROBERTO DI MATTEO , despatched six months after winning the Champions League, the most important of all club trophies," according to Matthew Engel, in an opinion piece in the FINANCIAL TIMES. ...

Tags: United Kingdom, People and Pop Culture

11/26/12
Red Bull Extends Infiniti Partnership

F1 team Red Bull Racing has agreed to a four-year extension of its partnership with Japanese car brand Infiniti, which first began in March '11. The increased agreement will see Infiniti become title partner from '13, meaning the Red Bull Racing's team name will become Infiniti Red Bull Racing from ...

Tags: Marketing and Sponsorship, United Kingdom, Japan

11/26/12
Elgin Oversells Stadium Against Rangers

Fans of Scottish Third Division team Rangers Friday night accused Elgin FC of "risking their safety for a fast buck after police ordered their game to be postponed," according to Euan McLean of the Scotland DAILY RECORD. The Highland club faces a Scottish Football League probe into why it sold more ...

Tags: International Football, United Kingdom

11/22/12
Dunn Appointed Paralympics Coach

Former sprinter PAULA DUNN , who was "a key member" of PETER ERIKSSON 's coaching team at the London Paralympics, has been named as U.K. Athletics’ new Paralympic head coach, according to Simon Hart of the London TELEGRAPH. The 47-year-old Dunn, who as an "able-bodied 100m sprinter won a Eur ...

Tags: People and Pop Culture, United Kingdom

11/22/12
Hearts Fans Reach $957,000 In Shares

Supporters of Scottish Premier League club Heart of Midlothian FC have bought £100,000 ($159,000) worth of club shares in just three days, bringing the total raised from share sales to more than £600,000 ($957,000), according to Barry Anderson of the SCOTSMAN. Club officials "thanked fan ...

Tags: Franchises, United Kingdom

11/22/12
Benítez To Replace Di Matteo At Chelsea

Chelsea sacked Manager Roberto Di Matteo "in the early hours" of Wednesday morning in his office at the club’s training ground at Cobham, according to Paul Kelso of the London TELEGRAPH. Club Chair Bruce Buck and CEO Ron Gourlay told Di Matteo of Owner Roman Abramovich’s decision to fire ...

Tags: Franchises, United Kingdom

11/22/12
Pepsi Criticized For Drogba Competition

U.K. advertising watchdog Advertising Standards Authority has criticized Pepsi for the way it ran a competition after one disgruntled family was "stripped of multiple wins after entering more than 11,000 times," according to Mark Sweney of the London GUARDIAN. Pepsi ran an on-pack prize promotion, f ...

Tags: Marketing and Sponsorship, United Kingdom, China

11/22/12
BT Vision Launches Agency Hunt

BT has launched a communications hunt thought to be worth up to £3M ($4.7M) as it "prepares for a huge investment in sport to boost its struggling digital TV service," according to John Owens of PR WEEK. BT has launched a multi-million-pound pitch process for pay-TV service BT Vision as it "at ...

Tags: Media, United Kingdom

11/22/12
GFH Capital's Leeds Takeover Finalized

League Championship Leeds United Owner Ken Bates announced Bahrain-based investment bank GFH Capital will complete a 100% takeover of the club on Dec. 21, according to Mark Walker of the London DAILY MAIL. Bates, 80, who took control of the club nearly eight years ago, "confirmed the first part of t ...

Tags: Franchises, United Kingdom

11/22/12
Rangers Must Keep Titles Says Johnston

Scottish Third Division club Rangers former Chair Alastair Johnston believes that the "threat of the club being stripped of titles must end following the tax tribunal verdict on player loans," according to STV. Johnston said that the "whole concept of Rangers being stripped of titles should go away, ...

Tags: Franchises, United Kingdom

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