Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet BT Starts Olympic Charity Movement Glasgow Warriors See Ticket Sales Uptick Berlin To Host 2015 Champions League Hearts Reject Roman Romanov Return Ferguson Lands $3M Ambassador Deal Swindon Town Sign Ticketmaster Deal Reyna Appointed MLS Director
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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CL Final Also Big For Puma, Adidas
The Champions League final between Bayern Munich and Borussia Dortmund Saturday at London's Wembley stadium "isn’t the only all-German contest," according to Julie Cruz of BLOOMBERG. The crosstown rivals that supply their uniforms "will face off in the latest chapter of a fight that&rsquo ...
García's Racist Taunt Could Hurt Wallet
Sergio García "has issued an emotional apology to Tiger Woods for his racist jibe" against the world No. 1, but is still "facing the prospect of losing millions of pounds in sponsorship deals," acording to James Corrigan of the London TELEGRAPH. García met European Tour CEO George O&rs ...
Tags: Marketing and Sponsorship, Europe, North America, United Kingdom
BT Starts Olympic Charity Movement
BT is hoping to make "volunteering the next social movement," after signing up as the first commercial partner of the Olympic legacy charity Join In, according to John Reynolds of MARKETING MAGAZINE. Join In is a government-backed charity launched after the 2012 Olympics and Paralympics, with the ai ...
Tags: Media, United Kingdom
Glasgow Warriors See Ticket Sales Uptick
Scottish rugby team Glasgow Warriors' narrow loss in the RaboDirect PRO12 semifinals for the third time in four years "has only whet the appetite of supporters," it appears, with the club predicting a record number of season ticket sales for '13-14, according to David Ferguson of the SCOTSMAN. The ...
Tags: Franchises, United Kingdom
Berlin To Host 2015 Champions League
Berlin will stage the Champions League final for the first time in '15 and Warsaw will be the venue for the Europa League final, according to the London GUARDIAN. UEFA General Secretary Gianni Infantino said, "Two beautiful venues for our finals for 2015." The '15 match, at Berlin's Olympic Stadium ...
Hearts Reject Roman Romanov Return
A motion to reappoint Roman Romanov as a director of Scottish Premier League Heart of Midlothian "was unanimously voted down from the floor at the club's annual general meeting" Thursday morning, according to Stuart Bathgate of the SCOTSMAN. The motion will still be carried, as Romanov's ...
Tags: Franchises, United Kingdom
Ferguson Lands $3M Ambassador Deal
JASON FERGUSON "is masterminding" father ALEX FERGUSON 's "hugely lucrative post-management options" nine years after the ManU board pledged never to do business again with his football agency, according to Charles Sale of the London DAILY MAIL. Jason Ferguson's disbanded Elite Sport "ceased to a ...
Swindon Town Sign Ticketmaster Deal
League One Swindon Town has "signed a five-year deal with Ticketmaster as they bid to revamp their online ticketing operation," according to the SWINDON ADVERTISER. A club statement said, "The new system will incorporate integrated online ticketing and retail, offering fans a single location for pur ...
Tags: Facilities, United Kingdom
Reyna Appointed MLS Director
Man City has announced that former midfielder Claudio Reyna "has been appointed as director of football" of the new Major League Soccer franchise established by the EPL club and the MLB N.Y. Yankees, according to James Ducker of the LONDON TIMES. Reyna "was unveiled at the official launch" of New Yo ...
Tags: Franchises, United Kingdom, North America
CL Sponsors To Break With Tradition
The UEFA Champions League has long been an "effective platform for marketing to the masses through TV," according to Joseph & Shields of MARKETING WEEK. For this year’s final between German rivals Bayern Munich and Borussia Dortmund, the likes of adidas, Heineken and Jaguar "are looking be ...
