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TVB Wins Hong Kong Broadcasting Rights For 2014 Brazil World Cup

05 / 23 / 13

TVB "has won the Hong Kong broadcasting rights for the 2014 World Cup," according to Benjamin Li of CAMPAIGN ASIA-PACIFIC. The deal "covers TVB's free-to-air TV stations, radio, internet and mobile platforms." TVB Deputy Controller S.T. Tso said that "the agreement with FIFA does not allow...

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Tags: Media, China, Brazil

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03/13/13
CBRu Beats Out CBF For Sponsors

In popularity, rugby "will really struggle to overtake football in the hearts of Brazilians," according to Francisco Junior of IG. Nevertheless, this has not stopped the Brazilian Rugby Confederation (CBRu) from overtaking the Brazilian Football Confederation (CBF) in the number of sponsorships asso ...

Tags: Brazil, Leagues and Governing Bodies

03/13/13
Rosell Accused Of Fraud In Brazil

Barcelona President Sandro Rosell has been accused by Brazilian prosecutors of "illegally benefiting from a contract without a bidding process and using a false document to organize a friendly" of the men's national football team, according to Filipe Coutinho of FOLHA DE S. PAULO. Rosell is the owne ...

Tags: Brazil, International Football

03/12/13
Bolt Is Laureus Sportsman Of The Year

Jamaican sprinter USAIN BOLT was named Sportsman of the Year for the third time on Monday night at the 2013 Laureus World Sport Awards in Rio de Janeiro. The Sportswoman of the Year award went to British Gold Medal-winning heptathlete JESSICA ENNIS . Tennis player ANDY MURRAY , who earned his fi ...

Tags: People and Pop Culture, South America, United Kingdom, North America

03/11/13
Itaú To Sponsor ATP 500 In Brazil?

Brazilian financial institution Itaú "is in advanced conversations" to sponsor the two ATP tournaments on Brazilian ground, according to Guilherme Costa of MAQUINA DO ESPORTE. The most advanced talks are with marketing agency IMX, which will organize the ATP 500 event that will make its way t ...

Tags: Marketing and Sponsorship, Brazil

03/11/13
Valcke: No 'Plan B' For Confed Cup

FIFA General Secretary Jerome Valcke admitted that there was "no plan B" if Rio de Janeiro's Maracana stadium is not ready for June's Confederations Cup, according to the AFP. There had been concern that reconstruction was falling behind schedule, particularly following heavy rains in the city on Tu ...

Tags: Facilities, Brazil

03/08/13
Brazil Transportation Worries Mounting

The public transport projects designed to modernize Brazilian cities for the 2014 World Cup "are being scaled back, delayed or cancelled as legal challenges, corruption and a lack of planning threaten to rob locals of the tournament's most lasting legacy," according to Andrew Downie of REUTERS. The ...

Tags: Events and Attractions, Brazil

03/07/13
Jerome Valcke Concerned With Maracana

With a little less than three months to go before the start of the Confederations Cup, FIFA General Secretary Jerome Valcke said that the Maracana reforms "are FIFA's biggest concern," according to REUTERS. Valcke said, "The city where I'm going in two days is the one that most worries FIFA. The del ...

Tags: Brazil, Events and Attractions

03/06/13
Santos Talks With Caixa Cool Down

One of the companies most interested in becoming the title sponsor of Brasileiro club Santos, bank Caixa Econômica Federal, has seen "negotiations cool down in the last couple days," according to Rodrigo Martins of GAZETA ESPORTIVA. The talks, "which had advanced well, suffered a paralysis," ...

Tags: Brazil, Marketing and Sponsorship

03/06/13
NBA's Preseason To Visit Six Countries

The NBA will play eight preseason games in six countries this October. The games will include the first NBA preseason games to be held in Brazil and the Philippines, and in the cities of Bilbao, Spain and Manchester, England. Additionally, the NBA global games will feature a variety of events off ...

Tags: Leagues and Governing Bodies, United Kingdom, Asia, South America, North America

03/04/13
Lawyer Gets Corinthians Injunction

Brazilian lawyer Antonio Beiriz has succeeded in getting an injunction to "temporarily suspend the sponsorship payments" of state bank Caixa to Brasileiro club Corinthians, according to IG. The lawyer claims that as the bank is a state entity it should not be able to "finance a private entity." Cori ...

Tags: Brazil, Marketing and Sponsorship

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