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Hangin' With ... River Plate Coordinator Of Audiovisual Media Matías Baretta

04 / 18 / 14

MATÍAS BARETTA works for Argentine first division side River Plate's media department as the club's coordinator of audiovisual media. On March 30, the Buenos Aires-based club won the latest installment of its well-documented rivalry with crosstown rival Boca Juniors. Before the match, the p...

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Tags: People and Pop Culture, South America

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09/26/12
FIFA Receives More Than 130,000 Applications

The FIFA volunteer program received 130,919 applications to work the 2014 World Cup in Brazil, according to PORTAL2014.org.br. The number "almost doubles" the 2010 World Cup in South Africa (70,000) and "almost triples" the 2006 World Cup in Germany (48,000). FIFA revealed that 52% (68,040) of appli ...

Tags: Brazil, Leagues and Governing Bodies, FIFA World Cup, FIFA Confederations Cup

09/26/12
World Cup to Have Half-Price Tickets

For the second time in the history of the FIFA World Cup, the event will have a "system with half price tickets," according to Rodrigo Mattos of UOL.com.br. Between Oct. 16-19, FIFA will divulge the policy regarding tickets for the 2014 World Cup and 2013 Confederations Cup, which will include half ...

Tags: Brazil, FIFA, FIFA World Cup

09/25/12
Brazil Approves $105M Tourism Plan

The Brazilian federal government approved a R$212.4M ($104.6M) Plano de Turismo (Tourism Plan) for the 2014 World Cup, according to PORTAL2014.org.br. The money will be spread across the 12 World Cup host cities. The largest investment will go to Rio de Janeiro, which will receive R$25.9M ($12.8M) ( ...

Tags: Brazil, FIFA World Cup, Leagues and Governing Bodies

09/24/12
Some Seleção Sponsors Unrecognizable

Consulting agency Stochos Sports & Entertainment conducted a study revealing that 40.5% of Brazilians "do not associate any brand" with the Brazilian national football team, according to Cris Simon of EXAME.com. The Brazilian Football Confederation (CBF) has 13 partners: Nike, Ambev, Itaú ...

Tags: Brazil, Marketing and Sponsorship

09/24/12
Rio Employees Fired For Stealing

The Organizing Committee of the Rio 2016 Olympic Games "fired 10 employees for downloading data without permission from computers at the London Games," according to Pedro Fonseca of REUTERS. On Friday, a statement by the committee said that the employees were working at LOCOG, "as part of the partne ...

Tags: Olympics, Brazil

09/20/12
FIFA Makes Confederations Cup VIP Avaialable

VIP packages for the 2013 Confederations Cup "are already on sale," according to PORTAL2014.gov.br. FIFA's hospitality rights holder MATCH Hospitality is responsible for the sale of the different packages, "which are available to companies, families and individuals." The packages range in price from ...

Tags: Brazil, FIFA Confederations Cup, Marketing and Sponsorship

09/19/12
TV Globo Offers Sponsorship Packages

The '13 football marketing plan for Brazilian broadcaster TV Globo will include six different sponsorship packages valued at R$192.5M ($94.8M) each, according to Barbara Sacchitiello of MEIO & MENSAGEM. That amount is a 10% increase over what the broadcaster charged last season. Globo's cur ...

Tags: Media, Brazil

09/19/12
Rio To Allow Alcohol Sales In Stadiums

Rio de Janeiro Football Federation President Rubens Lopes revealed that the Campeonato Carioca 2013 (Rio State Championship) "will allow the sale of alcoholic beverages inside stadiums," according to Leo Burla of LANCENET.com.br. The four big clubs in Rio (Flamengo, Fluminense, Vasco and Botafogo) s ...

Tags: Brazil, International Football

09/18/12
Competition Will Increase CBF Deals

The Brazilian Football Federation (CBF) "believes it has taken an important step" in inflating the value of sponsorships for clubs in the country, according to Guilherme Costa of MAQUINADOESPORTE.com.br. The CBF said that the inflation will occur because of the creation of a U-20 Copa do Brazil in p ...

Tags: Brazil, Marketing and Sponsorship

09/18/12
Armadillo To Be 2014 World Cup Mascot

Brazil has selected an "endangered armadillo as the mascot" for the 2014 FIFA World Cup, according to Brian Homewood of REUTERS. FIFA said that the mascot, which was unveiled Sunday night on a TV program by former Brazil F Ronaldo, "represented the three-banded armadillo, an endangered species indig ...

Tags: International Football, Brazil

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