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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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07/03/13
FIFA Delays World Cup Ticket Pricing

FIFA "shelved plans to announce ticket prices for the 2014 World Cup finals" following Sunday night's protests in Brazil, where violent clashes outside the Maracanã stadium marred the Confederations Cup final, according to Stuart James of the London GUARDIAN. World Cup organizers "had been du ...

Tags: International Football, Brazil

07/03/13
Tear Gas Could Suspend World Cup Games

FIFA is "prepared to suspend World Cup games next year in the event that tear gas from protests near football stadiums enters the stadiums and affects players," according to LA AFICION. During the recent Confederations Cup, which served as a trial for the World Cup, "anti-government protests were ab ...

Tags: International Football, Brazil

07/01/13
Brazil Protesters Target Stadium Lease

Protesters who have paralyzed Brazil's cities for the past three weeks were "joined by a group taking aim at billionaire Eike Batista" as they tried to upstage Sunday's Confederations Cup final, according to Biller & Panja of BLOOMBERG. Batista "holds a minority stake in the consortiu ...

Tags: International Football, South America

07/01/13
Blatter: Protests Have Not Harmed FIFA

FIFA President Sepp Blatter believes that FIFA's reputation "has been enhanced by the Confederations Cup, despite the demonstrations that have swept across Brazil," according to Ben Smith of the BBC. Speaking for the first time since the protests began, Blatter said that "he had sympathy with people ...

Tags: International Football, Brazil

06/28/13
Mexico Battles Issue Of Ticket Resale

Representatives of Mexico's Federal District Legislative Assembly (ALDF) are preparing an initiative to attack the resale of tickets for football games and other events, according to LA AFICION. According to ALDF estimates, ticket resale in Mexico City produces 300M pesos ($23M) in illegal earnings ...

Tags: International Football, South America

06/27/13
Brazilian Protests Undermine Benefits

Brazilian "anger against the cost of staging the World Cup could undermine the argument that host countries benefit from sporting mega-events as they become too big for most countries to handle," according to Brian Homewood of REUTERS. Analysts said that UEFA's idea of splitting Euro 2020 into mini- ...

Tags: International Football, Brazil

06/27/13
Rio De Janeiro Sets Eyes On '16 Olympics

The Brazilian government "had hoped that a comprehensive overhaul of the public transport system ahead of the 2016 Rio Olympics would leave the city with vastly improved services," according to Sarah Murray of the FINANCIAL TIMES. But after countrywide protests triggered by national fare increases t ...

Tags: Olympics, Brazil

06/25/13
FIFA: No Plan B For 2014 World Cup

FIFA Secretary General Jerome Valcke said that the governing body "has not contemplated an alternative stage" for the 2014 World Cup in Brazil, according to Brian Homewood of REUTERS. Valcke: "The World Cup will be played in Brazil in 12 cities. There is no plan B." His comments came as the Confed ...

Tags: International Football, Brazil

06/24/13
FIFA Asks Brazil For Confed Cup Security

FIFA "has asked Brazil's government to provide security guarantees amid fears that sweeping civil unrest could pose a threat to the Confederations Cup," according to XINHUA. Less than a day after widespread rioting in Brazil's biggest cities, FIFA Secretary General Jerome Valcke "denied speculation ...

Tags: International Football, Brazil

06/21/13
Flamengo Cautious On Maracanã Return

A Brasileiro football club Flamengo senior exec said that the club "will not be pushed to do anything 'stupid' in its negotiations to return to Rio de Janeiro’s Maracanã stadium," according to Tariq Panja of BLOOMBERG. Flamengo "is in discussions with the consortium awarded the rights t ...

Tags: Facilities, Brazil

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