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Hangin' With ... New Balance Football General Manager Richard Wright

Published in SportsBusiness Daily Global on 03 / 27 / 15

RICHARD WRIGHT is the general manager of New Balance Football. Wright, a 33-year industry veteran, has developed football footwear for Nike, adidas and Umbro before joining Warrior to develop its Warrior Football line. In August, Warrior's parent company, New Balance, announced the decision...

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Tags: People and Pop Culture, United Kingdom, North America

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02/20/14
FIFA To Change Brazil Fan Park Proposals

FIFA "is rejigging plans" for this year’s $5B World Cup in Brazil in case there is a repeat of the civil unrest that surrounded last year’s Confederations Cup, according to Tariq Panja of BLOOMBERG. FIFA Secretary General Jerome Valcke said that measures include switching the location o ...

Tags: International Football, Brazil

02/20/14
Budweiser Unveils 'Rise As One' Campaign

Budweiser on Wednesday revealed "Rise As One," the brand's global creative campaign on behalf of its sponsorship of  the 2014 World Cup in Brazil. As the official beer sponsor, Budweiser has designed a holistic creative platform under the "Rise As One" thematic. Budweiser is present in more tha ...

Tags: Marketing and Sponsorship, South America

02/19/14
FIFA Expects Police To Control Protests

FIFA expects World Cup host Brazil to "deploy police if necessary to contain violent demonstrators and guarantee access to stadiums," as the "specter of street protests disrupting" the event looms, according to Anthony Boadle of REUTERS. FIFA Secretary General Jerome Valcke, who is "touring some Wor ...

Tags: Events and Attractions, Brazil

02/19/14
FIFA Confirms Curitiba As World Cup Host

Curitiba, Brazil "narrowly avoided being struck from the list of World Cup venues Tuesday" after FIFA officials came away from a "last-minute visit to the city's stadium convinced that the facility will be ready in time," according to Paul Kiernan of the WALL STREET JOURNAL. FIFA Secretary General J ...

Tags: Facilities, Brazil

02/19/14
Rio Faces Doping Lab Challenges

Swiss anti-doping lab chief Martial Saugy said Brazilian authorities face a "big challenge" to build a credible doping lab in time for the 2016 Olympics in Rio de Janeiro, according to Anna McIntosh of REUTERS. Saugy's lab is responsible for testing samples during this year's FIFA World Cup in Brazi ...

Tags: International Football, Brazil

02/19/14
Williams Partners With Petrobras

Williams signed a new multi-year partnership agreement with Brazilian multi-national energy company Petrobras. This new agreement will see the Williams and Petrobras technical collaboration continue as the two parties work together to develop a new specialist motorsport fuel for use by the team, sta ...

Tags: Marketing and Sponsorship, United Kingdom, Brazil

02/18/14
Inspector To Probe Fire At Cup Stadium

An independent inspector "will look into possible structural damage" caused by an October fire at a World Cup stadium in western Brazil, following a report that the blaze "was far worse than government officials have previously said," according to Brian Winter of REUTERS. The inspector, whose visit ...

Tags: Facilities, South America, Brazil

02/18/14
World Cup City Scraps Fan Fest

The Brazilian northeastern coastal city of Recife said that it "will no longer pay for FIFA’s Fan Fest," an outdoor screening venue for fans without tickets, at this year’s event, according to Tariq Panja of BLOOMBERG. The fan zones "were popular" during the 2006 World Cup in Germany and ...

Tags: Events and Attractions, Brazil

02/18/14
Chilean Cycling Side Ceases Activity

Chilean professional cycling team PinoRoad "announced that it has suspended its activity due to the disappearance of CEO Juan Pablo Pino Zúñiga," according to J.A. Ezquerro of AS. PinoRoad is considering "taking legal action against Pino Zúñiga for fraud." The club "regis ...

Tags: Franchises, South America

02/17/14
Report: Cup Stadium Damaged By Fire

An October fire at a Brazilian World Cup stadium "caused far more damage than previously reported," raising questions about "whether the stadium will be ready for the competition and why government officials have insisted the blaze was minor," according to Brian Winter of REUTERS. Officials overseei ...

Tags: Facilities, Brazil

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