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Florida Power & Light Signs On As Official Solar Energy Provider Of Miami ePrix

Published in SportsBusiness Daily Global on 03 / 03 / 15

Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

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Tags: Marketing and Sponsorship, Europe

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03/03/14
CONMEBOL President Accused Of Fraud

A Uruguayan prosecutor on Friday asked a national court to charge CONMEBOL President Eugenio Figueredo with "fraud and money laundering following accusations presented by eight Uruguayan clubs," according to the EFE. The clubs "requesting that charges be filed are Peñarol, Miramar Misiones, C ...

Tags: Leagues and Governing Bodies, South America

02/27/14
FIFA Defends World Cup Fan Fests

FIFA "has defended the fan fests" due to take place in the 12 host cities at this year's World Cup in Brazil, saying that income raised from the events "can cover the costs of holding them," according to Andrew Downie of REUTERS. FIFA Secretary General Jerome Valcke wrote in Wednesday's edition of t ...

Tags: Events and Attractions, South America

02/25/14
Anheuser-Busch Launches World Cup Beer

In a "unique -- and bizarre -- convergence" of beer and football, Anheuser-Busch InBev "will launch a limited edition of its popular Brahma beer" made from barley grown on the football field where Brazil's iconic World Cup teams have trained for decades, according to Laurel Wentz of AD AGE. Brahma S ...

Tags: Marketing and Sponsorship, Brazil

02/24/14
Police Arrest 230 In World Cup Protests

Brazilian police "fired tear gas and arrested hundreds on Saturday as they dispersed a crowd in Sao Paulo that violently protested expenditures for the World Cup," according to the AFP. As of midnight, "military police in Sao Paulo reported 230 arrests in a Twitter message." About 1,000 protesters t ...

Tags: Events and Attractions, Brazil

02/21/14
Brazil Unveils World Cup Security Plan

Brazil has outlined plans to spend 1.9B reais ($790M) to "guarantee fans' safety during this year's World Cup," according to XINHUA. The outlay includes "security plans involving military, civil and federal police, the army, the national security force, federal highway police and selected government ...

Tags: Events and Attractions, Brazil

02/20/14
Curitiba Admits It Needed 'Ears Pulled'

Officials in Curitiba, Brazil have conceded that they "underestimated the demands of hosting World Cup matches" as the venue's status was confirmed on Tuesday after FIFA "had considered ditching" the city over stadium construction delays, according to Mark Gleeson of REUTERS. City official Reginaldo ...

Tags: Facilities, Brazil

02/20/14
Surveyed Brazilians Oppose World Cup

A survey released Tuesday indicated "little more than half of Brazilians would oppose bidding to host the World Cup if they were asked at this moment," according to the EFE. In a poll conducted by MDA, "when asked if they would support a World Cup bid today," 50.7% said no, 19.7% said they would "pa ...

Tags: Events and Attractions, Brazil

02/20/14
FIFA To Change Brazil Fan Park Proposals

FIFA "is rejigging plans" for this year’s $5B World Cup in Brazil in case there is a repeat of the civil unrest that surrounded last year’s Confederations Cup, according to Tariq Panja of BLOOMBERG. FIFA Secretary General Jerome Valcke said that measures include switching the location o ...

Tags: International Football, Brazil

02/20/14
Budweiser Unveils 'Rise As One' Campaign

Budweiser on Wednesday revealed "Rise As One," the brand's global creative campaign on behalf of its sponsorship of  the 2014 World Cup in Brazil. As the official beer sponsor, Budweiser has designed a holistic creative platform under the "Rise As One" thematic. Budweiser is present in more tha ...

Tags: Marketing and Sponsorship, South America

02/19/14
FIFA Expects Police To Control Protests

FIFA expects World Cup host Brazil to "deploy police if necessary to contain violent demonstrators and guarantee access to stadiums," as the "specter of street protests disrupting" the event looms, according to Anthony Boadle of REUTERS. FIFA Secretary General Jerome Valcke, who is "touring some Wor ...

Tags: Events and Attractions, Brazil

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