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Hangin' With ... New Balance Football General Manager Richard Wright

Published in SportsBusiness Daily Global on 03 / 27 / 15

RICHARD WRIGHT is the general manager of New Balance Football. Wright, a 33-year industry veteran, has developed football footwear for Nike, adidas and Umbro before joining Warrior to develop its Warrior Football line. In August, Warrior's parent company, New Balance, announced the decision...

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Tags: People and Pop Culture, United Kingdom, North America

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Concerns Over 'Yellowing' Manaus Pitch

The fears in the run-up to England’s opening World Cup match against Italy on Saturday "have focused on the sweltering atmospheric conditions in Manaus," but the players are more concerned about "what is beneath their feet," according to Howard Swains of the LONDON TIMES. Photographs "emerged ...

Tags: Facilities, Brazil, United Kingdom

Brazil Tycoons Look To Revive Flamengo

Brazilian oil and gas tycoon Rodolfo Landim "is among a group of wealthy businessmen trying to resurrect the fortunes" of the five-time Brasileiro champions Flamengo, which, like many clubs in Brazil, "has flirted with bankruptcy after decades of poor management and financial neglect," according to ...

Tags: Franchises, Brazil

São Paulo Metro Workers End Strike

São Paulo Metro workers "have suspended a strike over pay to allow for negotiations," according to the BBC. The five-day stoppage "had caused traffic chaos in one of the world's most congested cities" just days ahead of the FIFA World Cup. The union "warned that the strike would resume" durin ...

Tags: International Football, Brazil

Chinese Brands Hope For WC Sales Bounce

First-quarter sales figures indicate that Chinese sportswear brands "are showing signs of recovery, and companies expect further growth this summer to come from the 2014 FIFA World Cup," according to the CHINA DAILY. A group of domestic athletic apparel manufacturers "announced first-quarter sales a ...

Tags: Finance, Brazil

Deltatre Announces WC Involvement

Deltatre announced its involvement in the coverage of the 2014 FIFA World Cup tournament. With a set of digital, media and broadcast services as well as on-venue operations, deltatre will be working from Brazil as well as from its headquarters in Turin. In addition to the redesign and development of ...

Tags: Marketing and Sponsorship, Brazil

Metro Strike Threatens World Cup Travel

A metro workers’ union "has threatened to hold the government to ransom by causing travel chaos at Thursday’s World Cup opening in São Paulo, as conflict flared on the fifth day of strikes," according to Donna Bowater of the London TELEGRAPH. Police "clashed with strikers after st ...

Tags: International Football, Brazil

Facebook A World Cup Marketing Player

Facebook "is hoping the World Cup will win it the upper hand in live events marketing, as it takes on Twitter and even the TV networks" by claiming it can reach 500 million football fans, according to Hannah Kuchler of the FINANCIAL TIMES. The social network "is touting its user base as the 'biggest ...

Tags: Marketing and Sponsorship, Brazil

Yingli Only Chinese World Cup Sponsor

To be a sponsor for the FIFA World Cup, a company needs to pay at least $68M and more than $120M for a national partnership, but the only Chinese sponsor for the upcoming tournament in Brazil, Yingli Solar, "feels the investment is worth it," according to WANT CHINA TIMES. Yingli "was chosen because ...

Tags: Marketing and Sponsorship, Brazil

Rio Mayor Says Bay Won't Be Clean

Rio de Janeiro Mayor Eduardo Paes said that Guanabara Bay "won’t be clean in time for the 2016 Olympic sailing competition, breaking a promise made when the city won hosting rights in 2009," according to Biller & Spinetto of BLOOMBERG. Paes said, "I am sorry that we didn’t use the ga ...

Tags: Olympics, Brazil

Sony Six Launches Two Football Shows

Multi Screen Media sports and entertainment channel Sony Six has announced the launch of "a flagship prime time football wrap around show ‘Cafe Rio’ and an invigorating live breakfast show ‘Football Extraaa’ on all match days," according to INDIAN TELEVISION. The shows "will ...

Tags: Media, Brazil

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