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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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02/18/14
Inspector To Probe Fire At Cup Stadium

An independent inspector "will look into possible structural damage" caused by an October fire at a World Cup stadium in western Brazil, following a report that the blaze "was far worse than government officials have previously said," according to Brian Winter of REUTERS. The inspector, whose visit ...

Tags: Facilities, South America, Brazil

02/18/14
World Cup City Scraps Fan Fest

The Brazilian northeastern coastal city of Recife said that it "will no longer pay for FIFA’s Fan Fest," an outdoor screening venue for fans without tickets, at this year’s event, according to Tariq Panja of BLOOMBERG. The fan zones "were popular" during the 2006 World Cup in Germany and ...

Tags: Events and Attractions, Brazil

02/18/14
Chilean Cycling Side Ceases Activity

Chilean professional cycling team PinoRoad "announced that it has suspended its activity due to the disappearance of CEO Juan Pablo Pino Zúñiga," according to J.A. Ezquerro of AS. PinoRoad is considering "taking legal action against Pino Zúñiga for fraud." The club "regis ...

Tags: Franchises, South America

02/17/14
Report: Cup Stadium Damaged By Fire

An October fire at a Brazilian World Cup stadium "caused far more damage than previously reported," raising questions about "whether the stadium will be ready for the competition and why government officials have insisted the blaze was minor," according to Brian Winter of REUTERS. Officials overseei ...

Tags: Facilities, Brazil

02/14/14
CONMEBOL Names Hosts For 2015 Copa América

The 2015 Copa América in Chile "is taking shape," according to CLARIN. CONMEBOL confirmed the eight venues that will host games on Wednesday. The host cities will be Antofagasta, Valparaíso, La Serena, Viña del Mar, Concepción, Temuco, Rancagua and Santiago. Chilean Foot ...

Tags: Events and Attractions, South America

02/14/14
Brazilian Court Rejects Santos Injunction

A Brazilian court has rejected an injunction brought by Neymar’s former club Santos requesting access to "all the documents relating to the player’s controversial transfer to Barcelona last summer," according to Dermot Corrigan of ESPN. Santos announced that the club had "taken legal a ...

Tags: Finance, Brazil

02/14/14
Curitiba Arena Will Be Ready For World Cup

Curitiba World Cup Secretary Reginaldo Cordeiro said that the city's stadium that is "facing exclusion from the list of venues is likely to be completed just six weeks before this year’s tournament in Brazil," according to Tariq Panja of BLOOMBERG. Curitiba spokesperson Alvaro Borba said, "The ...

Tags: Facilities, Brazil

02/13/14
Santos Takes Action Over Neymar Deal

Neymar's former club Santos has "sought a Brazilian court injunction to get access to all the documents relating to the player's controversial transfer to Barcelona last summer," according to Dermot Corrigan of ESPN. The Brazilian club has contacted both Barça and Neymar's father to "try to ...

Tags: Finance, Brazil

02/13/14
Peñarol Breaks Ground On New Stadium

Uruguayan football side Peñarol on Wednesday began construction of what "will be the club's new stadium, which will seat 40,000 and be located on the outskirts of Montevideo," according to the EFE. Peñarol President Juan Pedro Damiani said, "I believe this is an enormous triu ...

Tags: Facilities, South America

02/12/14
Corinthians Renew Deal With Caixa

Brasileiro club Corinthians has renewed its "major sponsorship agreement with state-owned bank Caixa Economica Federal," according to SOCCEREX. The new one-year deal is worth 30M Brazilian reals ($12.5M) to the São Paulo club, "the same amount that was agreed in the previous deal" covering '1 ...

Tags: Marketing and Sponsorship, Brazil

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