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Rio De Janeiro's Rebuilt Maracanã Stadium The Place To Be At Confederations Cup06 / 18 / 13Rio de Janeiro's Maracanã stadium "got back to doing what it has always done best" Saturday, according to columnist Ben Smith of the BBC, who covered the event. Smith commented coming into the first competitive game to be played at the new Maracanã, "some feared that something has been... Tags: Facilities, Brazil |
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Brazil Approves $105M Tourism Plan
The Brazilian federal government approved a R$212.4M ($104.6M) Plano de Turismo (Tourism Plan) for the 2014 World Cup, according to PORTAL2014.org.br. The money will be spread across the 12 World Cup host cities. The largest investment will go to Rio de Janeiro, which will receive R$25.9M ($12.8M) ( ...
Some Seleção Sponsors Unrecognizable
Consulting agency Stochos Sports & Entertainment conducted a study revealing that 40.5% of Brazilians "do not associate any brand" with the Brazilian national football team, according to Cris Simon of EXAME.com. The Brazilian Football Confederation (CBF) has 13 partners: Nike, Ambev, Itaú ...
Tags: Brazil, Marketing and Sponsorship
Rio Employees Fired For Stealing
The Organizing Committee of the Rio 2016 Olympic Games "fired 10 employees for downloading data without permission from computers at the London Games," according to Pedro Fonseca of REUTERS. On Friday, a statement by the committee said that the employees were working at LOCOG, "as part of the partne ...
FIFA Makes Confederations Cup VIP Avaialable
VIP packages for the 2013 Confederations Cup "are already on sale," according to PORTAL2014.gov.br. FIFA's hospitality rights holder MATCH Hospitality is responsible for the sale of the different packages, "which are available to companies, families and individuals." The packages range in price from ...
Tags: Brazil, FIFA Confederations Cup, Marketing and Sponsorship
TV Globo Offers Sponsorship Packages
The '13 football marketing plan for Brazilian broadcaster TV Globo will include six different sponsorship packages valued at R$192.5M ($94.8M) each, according to Barbara Sacchitiello of MEIO & MENSAGEM. That amount is a 10% increase over what the broadcaster charged last season. Globo's cur ...
Rio To Allow Alcohol Sales In Stadiums
Rio de Janeiro Football Federation President Rubens Lopes revealed that the Campeonato Carioca 2013 (Rio State Championship) "will allow the sale of alcoholic beverages inside stadiums," according to Leo Burla of LANCENET.com.br. The four big clubs in Rio (Flamengo, Fluminense, Vasco and Botafogo) s ...
Tags: Brazil, International Football
Competition Will Increase CBF Deals
The Brazilian Football Federation (CBF) "believes it has taken an important step" in inflating the value of sponsorships for clubs in the country, according to Guilherme Costa of MAQUINADOESPORTE.com.br. The CBF said that the inflation will occur because of the creation of a U-20 Copa do Brazil in p ...
Tags: Brazil, Marketing and Sponsorship
Armadillo To Be 2014 World Cup Mascot
Brazil has selected an "endangered armadillo as the mascot" for the 2014 FIFA World Cup, according to Brian Homewood of REUTERS. FIFA said that the mascot, which was unveiled Sunday night on a TV program by former Brazil F Ronaldo, "represented the three-banded armadillo, an endangered species indig ...
Tags: International Football, Brazil
Brazil Adds Funding For Olympic Sports
Brazil President Dilma Rousseff and Minister of Sport Aldo Rebelo launched a new plan to enhance Brazil’s high performance sports for the Rio 2016 Olympic and Paralympic Games. The Brasil Medalhas 2016 plan (Medals for Brazil 2016) aims to place Brazil among the top 10 medal-winning countries ...
Bandsports Acquires French Open Rights
Bandsports, from the group Bandeirantes de Comunicação, has acquired the exclusive rights to the French Open in Brazil from '13-17. The deal allows Bandsports to broadcast matches across all its media platforms. Bandsports Production and Operation Dir Evandro Figueira said that the agr ...
