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TVB Wins Hong Kong Broadcasting Rights For 2014 Brazil World Cup05 / 23 / 13TVB "has won the Hong Kong broadcasting rights for the 2014 World Cup," according to Benjamin Li of CAMPAIGN ASIA-PACIFIC. The deal "covers TVB's free-to-air TV stations, radio, internet and mobile platforms." TVB Deputy Controller S.T. Tso said that "the agreement with FIFA does not allow... |
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Chile Enacts New Football Violence Law
Chile's Vice President Rodrigo Hinzpeter Monday announced a new law that "applies stiff penalties against violence" at football stadiums, according to XINHUA. Hinzpeter enacted the law that "makes it mandatory for a public prosecutor to be present at a match, and holds team owners responsible for ac ...
ESPN Announces Copa Do Brasil Rights
ESPN has taken the media rights to the first Copa do Brasil U20 tournament, recently established by the the Brazilian Football Confederation (CBF) and SportPromotion, the sports broadcaster will announce Wednesday. The inaugural edition, a 32-team knockout competition, will take place from Oct. 2-De ...
Minister Says Brazil Is Ready For Events
Brazil Deputy Sports Minister Luis Fernandes, who attended the Paralympic Closing Ceremony Sunday, predicted that "national pride would ensure the Games in Rio de Janeiro would be every bit as successful as London," according Martyn Herman of REUTERS. Fernandes said, "I think it has made things more ...
World's Biggest LED Screen Set For Brazil
Lighting manufacturer Osram "will build the worldwide biggest LED stadium panel" at the Arena Corinthians São Paulo, according to Thomas Kletschke of INVIDIS.de. Osram "will equip the Arena Corinthians," which will host the opening game of 2014 World Cup, "with modern and energy efficient lig ...
Tags: Facilities, Europe, Brazil
São Paulo Agrees To Semp Toshiba Deal
Brasileiro club São Paulo has agreed to a R$53M ($26M) deal with electronics manufacturer Semp Toshiba through the end of '14, according to Gabriel Saraceni of LANCENET.com.br. The club had gone eight months without a primary sponsor but will now have the company's logo on the front and back ...
Tags: Brazil, Marketing and Sponsorship
Valuation Of Brasileiro Palyers
With the transfer window for most European leagues having closed on Friday, Brazilian consulting agency Pluri Consultaria reported on the impact it had on the value of the players in Brasileiro clubs. Since the start of the season, the Brasileiro has lost €43M ($54M) in player value. The worth ...
Tags: International Football, Brazil
Coke Running FIFA Mascot Campaign
FIFA sponsor Coca-Cola "will inaugurate its communication plan" for the 2014 World Cup with a campaign created by advertising agency Wieden+Kennedy, according to Felipe Turlão of MEIO&MENSAGEM. The campaign created by the company's São Paulo office will allow Brazilians "to send su ...
Tags: Marketing and Sponsorship, Brazil
FIFA Looks Into South America Trades
FIFA received new information about player transfers in South America as football's ruling body "looks into the €19M ($23.8M) trade of Brazilian striker known as 'Hulk' to Porto," according to Alex Duff of BLOOMBERG. Argentina's federal tax agency wrote to the football authority last week to sa ...
Tags: International Football, Europe, South America, FIFA
Sony To Showcase Artists At World Cup
As one of FIFA's "six most important partnerships," Sony Music will take advantage of the 2014 World Cup to showcase its artists, according to Paulo Passos of UOL.com.br. The electronics company is "already working on a list" of artists for the World Cup anthem and the shows that will take place dur ...
Tags: Brazil, Marketing and Sponsorship, FIFA World Cup, Sony
FIFA Official Visits Manaus Stadium
FIFA General Secretary Jérôme Valcke visited the Arena da Amazônia in Manaus, Brazil on Tuesday, according to COPA2014.gov.br. The construction company in charge of the project revealed the stadium is 44% finished and Valcke said that the arena would be finished on schedule. Valck ...
