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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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07/15/14
Adidas Declares World Cup Victory

Germany's adidas "declared a World Cup victory over rival sporting-goods providers on Monday," the day after the country's football team clinched its fourth world championship in Brazil, according to Monica Houston-Waesch of the WALL STREET JOURNAL. The company, which outfitted the German national t ...

Tags: Marketing and Sponsorship, Brazil

07/15/14
Facebook: WC Biggest Social Media Event

Facebook declared that Brazil's World Cup "was the biggest social media event on record involving 350 million Facebook Inc users worldwide," as it made strides into the so-called "real-time" market dominated by Twitter, according to Esteban Israel of REUTERS. Figures obtained by Reuters showed that ...

Tags: Media, Brazil

07/15/14
Germans Celebrate World Cup Title

Celebrations of Germany's World Cup championship began at 23:36pm German local time on Sunday, "when the final whistle blew in Rio de Janeiro, and will continue until at least Tuesday," according to Stefan Wagstyl of the FINANCIAL TIMES. As Germans went to work on Monday, "cars, lorries and even bic ...

Tags: South America, International Football

07/14/14
Rousseff: WC Proved Doubters Wrong

Brazil President Dilma Rousseff said that the country "has proved its doubters wrong by putting on a highly successful World Cup," according to Manuel Martinez of the AP. Concerns that stadiums and airports would not be ready or that protests would disrupt football’s premiere event "dogged Bra ...

Tags: International Football, Brazil

07/11/14
Jagger And The World Cup Curse

MICK JAGGER "has become something of a footballing curse," according to Ben Beaumont-Thomas of the London GUARDIAN. After witnessing Germany's 7-1 "thrashing" of Brazil earlier this week, the Rolling Stones' singer "has now been forced to defend himself against angry tirades on social media." Afte ...

Tags: People and Pop Culture, Brazil

07/11/14
Hangin' With... Lisandro Borges

LISANDRO BORGES is the CEO of the America's Golf Cup, which will hold its inaugural edition from Oct. 21-26 at Buenos Aires' Pilar Golf Club. Borges said he is expecting the tournament to draw approximately 12,000 spectators daily. The America's Golf Cup aims to promote the sport in Latin America ...

Tags: People and Pop Culture, South America

07/11/14
Adidas Tops Nike In World Cup Final

With adidas sponsoring both teams in Sunday's World Cup final, it "has declared victory over U.S. rival Nike," according to Emma Thomasson of REUTERS. The two companies "dominate" a football kit industry worth more than $5B a year, sharing more than 80% of the market for many products. Adidas will b ...

Tags: Marketing and Sponsorship, Brazil

07/11/14
Disney, Among Others, Score Big

As the World Cup "hurtles toward its conclusion, the cash registers are starting to ring louder," according to Eric Volkman of DAILY FINANCE. And its economy "is massive." The World Cup's business ecosystem "also includes a host of prominent companies." Among them is Disney. Football "isn't a sport ...

Tags: International Football, Brazil

07/11/14
Costa Rica Expecting Tourism Boost

For Costa Rica, which advanced to the quarterfinals of the World Cup, "football has become the best tool to improve the economy," according to Alonso Castilla of EL CONFIDENCIAL. Costa Rica's Ministry of Foreign Relations "is working to take advantage of the national team's success, urgi ...

Tags: International Football, South America

07/10/14
German, Brazil Media Reactions Vary

German media "savored" the national team's 7-1 semifinal victory over World Cup hosts Brazil on Wednesday, describing the rout "as a sensation and a miracle and -- even though the final is yet to come -- its players as immortal," according to Madeline Chambers of REUTERS. Top-selling Bild "devoted s ...

Tags: International Football, Europe, Brazil

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