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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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05/14/14
NBC Deal Could Key Beijing's Olympic Bid

NBC's $7.75B deal to keep the Olympics through '32 may actually "end up having more of an influence on China," according to Mark Dreyer of the GLOBAL TIMES. With U.S. rights locked up for the next two decades, NBC's input "will become more powerful than ever before -- despite what the IOC might say ...

Tags: Media, North America, South America

05/13/14
Brazil President Adjusts Work Schedule

Brazil President Dilma Rousseff "decreed a reduction in working hours during the World Cup on the days that Brazil has games," according to OLE. Employees of public organizations will "be free from work" at 12:30pm to enjoy matchdays. Brazilians "will not have problems getting together to watch Braz ...

Tags: Brazil, Events and Attractions

05/12/14
IOC: No Plans To Move 2016 Rio Games

The IOC said that London has not been approached about the possibility of staging the 2016 Olympics due to delays in Rio de Janeiro, "pouring cold water on English media reports that the Games could be moved," according to Karolos Grohmann of REUTERS. An IOC official said, "There is not a shred ...

Tags: Olympics, Brazil

05/12/14
CONMEBOL Responds To Accusations

The "war for TV rights in Latin America has added, once again in Uruguay, another battle in court," according to Guillermo Pellegrino of CLARIN. In December, eight Uruguayan first division football clubs and the Uruguayan footballers' association (MUFP) filed a complaint against CONMEBOL President E ...

Tags: Media, South America

05/12/14
São Paulo Airport Opens New Terminal

Brazil has "completed its biggest infrastructure project for the World Cup with only 32 days to spare, opening the country’s long-awaited new international airport terminal in São Paulo," according to Samantha Pearson of the FINANCIAL TIMES. In "defiance of critics who said it would not ...

Tags: Events and Attractions, Brazil

05/09/14
Hangin' With... Ricardo Trade

RICARDO TRADE is the CEO of the 2014 FIFA World Cup Local Organizing Committee. In his position, Trade works closely with FIFA to ensure a smooth execution of the tournament in Brazil. Trade has experience running a big sporting event as he was the operations director of 2007 Pan American Games in ...

Tags: People and Pop Culture, Brazil

05/09/14
Experian Fears Brazil World Cup

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Tags: Finance, Brazil

05/09/14
AFA President Talks Tournament Funding

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Tags: International Football, South America

05/09/14
3.6 Billion Expected To Follow World Cup

Brazil's Tourism Ministry on Wednesday released a study predicting that approximately 3.6 billion people worldwide -- "nearly half the population of the planet" -- will follow the World Cup via TVs, cell phones or other devices receiving a TV signal, according to the EFE. The "predicted number" is 1 ...

Tags: Media, Brazil

05/08/14
Pelé Still An Endorsement Stronghold

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