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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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04/25/14
New Argentine Format To Launch In '15

The Argentine FA's "new football championship" will feature 30 participating teams and run from Feb.-Dec. '15, according to LOS ANDES. The 30 teams will include 20 from the Argentine first division and the remaining 10 will be determined in a tournament in July that will feature clubs from Argentina ...

Tags: International Football, South America

04/24/14
Brazil Cell Phone Network Still Spotty

The final of last year's Confederations Cup may have been a 3-0 victory for Brazil's national team, but it was "a bad omen for its cellphone network" at Rio de Janeiro's Maracanã stadium, according to Haynes & Bruno of REUTERS. Despite "costly investments" and another year to prepare for ...

Tags: Facilities, Brazil

04/24/14
Violence Erupts In Rio Slums Near Venues

A Rio de Janeiro slum "erupted in violence late Tuesday following the killing of a popular local figure," according to Bradley Brooks of the AP. Exchanges of gunfire "were heard when members of an elite police moved into the Pavao-Pavaozinho slum," which lies a few hundred yards from where swimming ...

Tags: Events and Attractions, Brazil

04/23/14
Sao Paulo Stadium Not Ready For Test

The stadium that will host the opening match of the 2014 World Cup "will not stage a test match in front of a full house before the tournament kicks off on June 12 because of building work being carried out in the arena," according to Andrew Downie of REUTERS. The Arena Corinthians was built to hold ...

Tags: Events and Attractions, Brazil

04/23/14
U.S. Firm Trains Brazilian Security

A group of 22 military officers and agents from Brazil's Federal Police "recently received training from U.S. security firm Academi," according to the EFE. Academi, formerly known as Blackwater, held the training as part of an "exchange of experiences related to counterterrorism." Sao Paulo Special ...

Tags: Events and Attractions, Brazil

04/22/14
World Cup Could Spike Brazil Inflation

As "if worrying about unfinished stadiums and overcrowded airports wasn't enough," the upcoming World Cup will give Brazilian policymakers "another headache: an inflation spike," according to Alonso Soto of REUTERS. The arrival of "roughly 600,000 foreign tourists for the month-long tournament that ...

Tags: Events and Attractions, Brazil

04/22/14
Champagne Advocates For South America

Former senior FIFA exec Jérôme Champagne said that "South American football federations should have better representation within FIFA," according to Dino Cappelli of MARCA. Champagne: "Globalization brought us a lot of problems with the increase of inequality within continents and natio ...

Tags: International Football, Europe, South America

04/18/14
Hangin' With ... Matías Baretta

MATÍAS BARETTA works for Argentine first division side River Plate's media department as the club's coordinator of audiovisual media. On March 30, the Buenos Aires-based club won the latest installment of its well-documented rivalry with crosstown rival Boca Juniors. Before the match, the p ...

Tags: People and Pop Culture, South America

04/18/14
Rio Increases Budget For 2016 Olympics

Brazilian authorities "unveiled an infrastructure budget" of $10.76B for the 2016 Rio Olymipcs, which is 25% "more than planned, as they try to reassure the world they can deliver facilities on time," according to Pedro Fonseca of REUTERS. The budget "covers 27 projects in urban development and publ ...

Tags: Olympics, Brazil

04/18/14
Fan Gangs Cleared To Attend World Cup

Members of Argentine "barra bravas" ("fan gangs") who have criminal records "will be able to travel to Brazil for the World Cup without problems," according to the DPA. The Argentine government announced on Wednesday that it will "not appeal against the court's decision to prevent the State from tur ...

Tags: International Football, South America, Brazil

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