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New Zealand Rugby Union, Sky TV Sign 'Conditional' Deal For Broadcast Rights

Published in SportsBusiness Daily Global on 10 / 24 / 14

The New Zealand Rugby Union and Sky TV signed "a conditional five-year deal for broadcasting rights from 2016," according to Greg Stutchbury of REUTERS. A final agreement is expected to be signed off by the end of November. NZRU CEO Steve Tew said that no financial details were disclosed "due to the...

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Tags: Media, Australia

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05/29/14
ESPN, Fox Reveal "Los Masters" WC Show

ESPN and Fox Sports will "come together" during the World Cup for "Los Masters," a show that will be headed by ESPN's José Ramón Fernández and Fox Sports' Raúl Orvañanos. The show will be a "debate, analysis and recap program" that will also include ESPN's Zague, D ...

Tags: Media, North America, Brazil

05/29/14
Havelange: WC Budget Spent Or Stolen

Brazil World Cup Organizing Committee Member Joana Havelange has "sparked controversy by telling protesters angry over the tournament budget that the money had already been spent or stolen," according to the AFP. Reacting to the wave of protests over the more than $11B being spent on the event, Have ...

Tags: International Football, Brazil

05/29/14
America's Golf Cup Unveiled

The inaugural America's Golf Cup, which aims to aid the development of golf in Latin America, will take place from Oct. 21-26 at the Pilar Golf Club in Buenos Aires, with Tiger Woods headlining the list of participants. The event will be held annually and will feature high profile golfers. It will t ...

Tags: Events and Attractions, South America

05/28/14
FIFA World Cup A Boon For Sponsors

Experts said that the World Cup in Brazil "could see record-breaking digital and social media activity -- something that will play to the advantage of global marketers," according to Wong Siew Ying of CHANNEL NEWS ASIA. McDonald's -- an official sponsor of this year's World Cup -- "is stepping up ma ...

Tags: Marketing and Sponsorship, Brazil

05/28/14
FIFA Releases World Cup Stadiums' Menu

FIFA on Tuesday announced the prices of the food and beverages it will offer to fans at World Cup stadiums and fan zones, according to LA AFICION. For menu items from "hamburgers, hot dogs, french fries and to vegetarian sandwiches," the prices will range from 8-13 reais ($3.57-$5.81). A double chee ...

Tags: Events and Attractions, Brazil

05/27/14
Brazil Faces 'White Elephant' Problem

When Brazil won the rights to stage this year's World Cup in '07, it chose 12 cities to host matches -- three more than the World Cup in South Africa four years ago -- "in a bold step designed to spread the benefits to all parts of the country," according to Samantha Pearson of the FINANCIAL TIMES. ...

Tags: International Football, Brazil

05/27/14
Adidas Launches World Cup Campaign

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Tags: Marketing and Sponsorship, Brazil, Europe

05/27/14
DIS Suing Neymar, Santos, Barcelona

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Tags: Finance, Brazil

05/23/14
FIFA Postpones Final Sao Paulo Test

FIFA and local organizers "have postponed the final test event at the troubled World Cup stadium in Sao Paulo, raising fresh uncertainty about Brazil's readiness to stage the tournament opener there," according to Tales Azzoni of the AP. Following concerns from local authorities, FIFA said Wednesday ...

Tags: Brazil, Facilities

05/23/14
World Cup Impact To Extend Beyond Brazil

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