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Peugeot Unveils Rear-Wheel-Drive '2008 DKR' Model To Run In 2015 Dakar Rally

04 / 16 / 14

French carmaker Peugeot on Tuesday introduced the car that will run in the '15 edition of the Dakar Rally, according to Héctor Martínez of AS. The model is called the "Peugeot 2008 DKR" and will feature rear-wheel-drive transmission. Peugeot Sport Project Leader Jean-Christophe Pailler...

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Tags: Facilities, South America

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12/13/13
Toyota Enters Team In 2014 Dakar Rally

Toyota "has entered a team in the 2014 Dakar Rally," according to KYODO. The team plans to run a Toyota Land Cruiser 200 SUV in the "roughly 5,500-km off-road race that runs through Argentina, Bolivia and Chile from Jan. 4 to 18." The Land Cruiser will "run on biodiesel made from used cooking oil," ...

Tags: Events and Attractions, South America

12/12/13
Sponsors Gear Up For 2014 World Cup

As marketing around the 2014 World Cup in Brazil "revs up, one of the biggest headaches for FIFA ... is protecting its six global partners, eight global sponsors and eight local supporters from competitors who break the rules," according to Claudia Penteado of AD AGE. Global partners, which are "in ...

Tags: Marketing and Sponsorship, Brazil

12/12/13
Uruguayan Clubs Critical Of CONMEBOL

Several Uruguayan football teams "decided to file a formal complaint against South American football governing body CONMEBOL" because they are uncomfortable with recent financial management, according to the EFE. The clubs supporting the complaint include Peñarol, El Tanque Sisley, Cerro La ...

Tags: Leagues and Governing Bodies, South America

12/12/13
BeIN Sport Signs Firm IMS

BeIN Sport signed national ad sales rep firm IMS to sell TV advertising and sponsorship availabilities. IMS will sell for beIN Sport, beIN Sport en Español and beIN Sport Play, the channel's TV Everywhere service. A release described IMS as "one of the largest media buying companies in Latin ...

Tags: Media, South America

12/10/13
Brazil Violence Leads To World Cup Fears

A Brazilian league match was stopped for more than an hour Sunday after fans "started fighting in the stands and a helicopter had to land on the pitch to airlift a seriously injured man," according to Tales Azzoni of the AP. A doctor said that two other fans "were hospitalised in serious condition a ...

Tags: International Football, Brazil

12/09/13
Brazil Kicks Off Online Tourism Campaign

Brazilian government tourism authority Embratur took advantage of the live World Cup draw "to start targeting online videos at potential visitors to Brazil from key tourism markets," according to Laurel Wentz of AD AGE. Embratur worked with Sao Paulo agency Neogama "to create videos f ...

Tags: Media, Brazil

12/09/13
Brazilian Player's Group Warns Of Strike

Brazilian football players on Saturday warned that a strike is "imminent" and criticized the game's domestic ruling body for refusing to negotiate to avert action that would disrupt league matches next year, according to Andrew Downie of REUTERS. Players with Common Sense FC, a pressure gr ...

Tags: International Football, Brazil

12/06/13
IMX Marketing Wins Beira-Rio Contract

Sports marketing agency IMX has been "appointed to manage the marketing of hospitality and VIP areas at the Beira-Rio stadium in Porto Alegre, Brazil," according to SOCCEREX. IMX, a "50/50 joint venture" between IMG Worldwide and "Brazilian billionaire Eike Batista’s EBX Group, will be respons ...

Tags: Marketing and Sponsorship, Brazil

12/05/13
World Cup Prize Money Increased

The winner of the 2014 World Cup will win €10M ($13.5M) "more than Spain won in '10," according to Julio Chiappetta of CLARIN. The "champion of the upcoming World Cup" will take home €40M ($54M) after Spain earned €30M in '10. Each "team that participates will make" at least €8M ...

Tags: International Football, Brazil

12/04/13
Argentine Footballers Demand Salary

The Argentine Footballers Association (FAA) has warned that players will not play in the Argentine FA's tournaments scheduled for '14 if they are "not paid the money they are owed by the end of the year," according to the EP. The FAA released a statement critical of "the grave economic and financial ...

Tags: International Football, South America

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