Featured Story

New Zealand Rugby Union, Sky TV Sign 'Conditional' Deal For Broadcast Rights

Published in SportsBusiness Daily Global on 10 / 24 / 14

The New Zealand Rugby Union and Sky TV signed "a conditional five-year deal for broadcasting rights from 2016," according to Greg Stutchbury of REUTERS. A final agreement is expected to be signed off by the end of November. NZRU CEO Steve Tew said that no financial details were disclosed "due to the...

Read More

Tags: Media, Australia

More Stories

06/13/14
Celeb Safety Big Business At World Cup

Brazil "is beefing up security" for the World Cup, but corporate execs and wealthy fans "are sparing no expense when it comes to their safety," according to Ben Rooney of CNN. These "elite fans will spend hundreds of thousands of dollars" on armored cars, body guards and -- if need be -- a helicopte ...

Tags: International Football, Brazil

06/13/14
Opening Ceremony Kicks Off World Cup

The World Cup "got off to a faltering start" at Corinthians Arena on Thursday night when poor sound quality "left many television viewers unable to enjoy the opening ceremony," according to Ed Malnick of the London TELEGRAPH. Jennifer Lopez took to the stage to sing the official FIFA song "We Are On ...

Tags: International Football, Brazil

06/12/14
Concerns Over 'Yellowing' Manaus Pitch

The fears in the run-up to England’s opening World Cup match against Italy on Saturday "have focused on the sweltering atmospheric conditions in Manaus," but the players are more concerned about "what is beneath their feet," according to Howard Swains of the LONDON TIMES. Photographs "emerged ...

Tags: Facilities, Brazil, United Kingdom

06/12/14
Brazil Tycoons Look To Revive Flamengo

Brazilian oil and gas tycoon Rodolfo Landim "is among a group of wealthy businessmen trying to resurrect the fortunes" of the five-time Brasileiro champions Flamengo, which, like many clubs in Brazil, "has flirted with bankruptcy after decades of poor management and financial neglect," according to ...

Tags: Franchises, Brazil

06/11/14
São Paulo Metro Workers End Strike

São Paulo Metro workers "have suspended a strike over pay to allow for negotiations," according to the BBC. The five-day stoppage "had caused traffic chaos in one of the world's most congested cities" just days ahead of the FIFA World Cup. The union "warned that the strike would resume" durin ...

Tags: International Football, Brazil

06/11/14
Chinese Brands Hope For WC Sales Bounce

First-quarter sales figures indicate that Chinese sportswear brands "are showing signs of recovery, and companies expect further growth this summer to come from the 2014 FIFA World Cup," according to the CHINA DAILY. A group of domestic athletic apparel manufacturers "announced first-quarter sales a ...

Tags: Finance, Brazil

06/11/14
Deltatre Announces WC Involvement

Deltatre announced its involvement in the coverage of the 2014 FIFA World Cup tournament. With a set of digital, media and broadcast services as well as on-venue operations, deltatre will be working from Brazil as well as from its headquarters in Turin. In addition to the redesign and development of ...

Tags: Marketing and Sponsorship, Brazil

06/10/14
Metro Strike Threatens World Cup Travel

A metro workers’ union "has threatened to hold the government to ransom by causing travel chaos at Thursday’s World Cup opening in São Paulo, as conflict flared on the fifth day of strikes," according to Donna Bowater of the London TELEGRAPH. Police "clashed with strikers after st ...

Tags: International Football, Brazil

06/09/14
Facebook A World Cup Marketing Player

Facebook "is hoping the World Cup will win it the upper hand in live events marketing, as it takes on Twitter and even the TV networks" by claiming it can reach 500 million football fans, according to Hannah Kuchler of the FINANCIAL TIMES. The social network "is touting its user base as the 'biggest ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Yingli Only Chinese World Cup Sponsor

To be a sponsor for the FIFA World Cup, a company needs to pay at least $68M and more than $120M for a national partnership, but the only Chinese sponsor for the upcoming tournament in Brazil, Yingli Solar, "feels the investment is worth it," according to WANT CHINA TIMES. Yingli "was chosen because ...

Tags: Marketing and Sponsorship, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug