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In Grip Of Youth Movement, FIA Looks To Makes F1 Cars Harder To Drive

Published in SportsBusiness Daily Global on 09 / 30 / 14

The FIA is "examining ways of making F1 cars harder to drive," according to Kevin Eason of the LONDON TIMES. As 17-year-old Max Verstappen prepares to make his F1 debut in Friday's free practice ahead of the Japanese Grand Prix, the racing organization is afraid his appearance "will underline fearsw...

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Tags: Leagues and Governing Bodies, Europe

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06/06/14
Neymar Stars In New Beats By Dre Ad

Beats by Dre on Thursday released a commercial titled "The Game Before the Game" that stars Brazil's Neymar, according to Tim Nudd of ADWEEK. Neymar's "pre-game ritual involves talking to his father, whose pep talks are so inspiring, you'd think an agency copywriter wrote them (well, yeah)." Ot ...

Tags: Marketing and Sponsorship, Brazil

06/05/14
Brazil Gov't To Spend $800M On Security

The Brazilian government "has spent" 1.9B reais ($800M) on security for the FIFA World Cup, according to Benjamin Parkin of the RIO TIMES. In total, 170,000 security personnel will be available, integrating state and federal police forces with 57,000 members of the armed forces. This is 20% "higher ...

Tags: International Football, Brazil

06/05/14
Brazil In Last-Minute Rush For World Cup

With "just over a week to go before the World Cup kicks off, Brazil is racing to get its stadiums, airports, roads and phone networks ready" before hundreds of thousands of football fans "descend on the country," according to Brad Haynes of REUTERS. Airports in "nearly all 12 host cities are swarmed ...

Tags: Facilities, Brazil

06/05/14
Brazil Leads World Cup Teams On Twitter

The World Cup teams with the largest Twitter followings are Brazil, Mexico and Colombia, followed by the U.S. in fourth place and Spain in fifth, according to LA AFICION. Brazil is No. 1 with 1,409,822 followers and is followed by Mexico (1,407,125), Colombia (765,847), the U.S. (679,895), Spain (57 ...

Tags: Media, Brazil

06/04/14
Officials Say Brazil Ready For World Cup

While construction work at the Corinthians stadium in Sao Paulo continues with less than 10 days to go before the start of the World Cup, Brazilian government officials said that the country is ready for the event. Brazil’s major airports are ready to handle and supply double the predicted dem ...

Tags: Events and Attractions, Brazil

06/04/14
Maracanã Featured As Brazilian Icon

When the Maracanã was built in Rio de Janeiro -- specifically to host the 1950 World Cup -- "it was considered the greatest soccer stadium in the world," according to Mimi Whitefield of the MIAMI HERALD. In the post-World War II years, football and the grand stadium "were considered powerful ...

Tags: Facilities, Brazil

06/04/14
World Cup Dope Cheats Could Play

Brazil’s failure to have an accredited laboratory ready in time for the FIFA World Cup "means a player who doped may be able to continue competing because the testing wouldn’t be done before his next game," according to Tariq Panja of BLOOMBERG. FIFA Medical Committee Chair Michel D&rsqu ...

Tags: International Football, Brazil

06/04/14
Nike Generating Social Media Buzz

Nike is "not a sponsor of next week's coveted World Cup," but data from Globe Runner reveals that the brand is "catching up" to adidas' official stake via social media, according to Lauren Johnson of ADWEEK. From May 24-30, adidas "racked up 18,000 online mentions while Nike brought in 6,000." Howev ...

Tags: Marketing and Sponsorship, Brazil

06/03/14
Brazil Opens Bus System For World Cup

Brazil has "delivered parts of one of the costliest infrastructure projects built ahead of the World Cup in Rio de Janeiro," according to the AP. Brazil President Dilma Rousseff rode a bus to "mark Sunday's official opening" of a $700M bus corridor for "quickly moving people between the airport and ...

Tags: Events and Attractions, Brazil

06/02/14
Chile To Host Dakar Rally Again In '15

Chile "will once again be able to host the Dakar Rally, due to a drop in the cost of the event, as well as measures to protect environmental and archaeological heritage," according to XINHUA. Sports Minister Natalia Riffo said that "agreements reached with the organizers of the controversial race wi ...

Tags: Events and Attractions, South America

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