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Hangin' With... Rugby Football Union Chief Commercial Officer Sophie Goldschmidt

Published in SportsBusiness Daily Global on 11 / 21 / 14

SOPHIE GOLDSCHMIDT is the chief commercial officer for the Rugby Football Union. She began her career with adidas, working as the brand’s tennis and women’s soccer sports marketing manager before holding roles at the WTA and the NBA. While at the NBA, she was instrumental in bringing ...

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Tags: People and Pop Culture, United Kingdom

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06/27/14
FIFA Hands Suárez Four-Month Ban

Uruguay's Luis Suárez has been handed a record nine-game int'l ban and a four-month football ban after FIFA "found him guilty of biting Italy defender Giorgio Chiellini, making the sanction the biggest ever World Cup suspension in history," according to Jack de Menezes of the London INDEPENDE ...

Tags: International Football, Brazil

06/27/14
Hangin' With... Octagon's Alex Leitão

ALEX LEITÃO is president of Octagon Brazil. Leitão joined Octagon in '10 when his sports marketing firm, B2S, merged with the agency. Leitão helps develop strategic plans for companies that use football as a tool for brand positioning, sales and business development. His mark ...

Tags: People and Pop Culture, Brazil

06/27/14
FIFA Cracks Down On Ambush Marketing

FIFA is cracking down on ambush marketers to protect its official sponsors and partners. Prior to the start of this year’s World Cup in Brazil, FIFA forced the host country to pass legislation that allows it to be more aggressive in combating ambush marketing. The reason for such drastic measu ...

Tags: Marketing and Sponsorship, Europe, Brazil

06/27/14
Adidas Drops Suárez From WC Activities

Adidas has dropped Uruguay striker Luis Suárez "from all commercial activities for the rest of the World Cup in Brazil and set for talks at the highest level with the player and his representatives at the end of the tournament," according to Adam Crafton of the London DAILY MAIL. A company st ...

Tags: Marketing and Sponsorship, South America

06/27/14
FIFA Investigating Neymar's Underwear

Brazilian news site UOL.com reported FIFA is investigating Brazilian player Neymar "for displaying prohibited underwear during his country's 4-1 win over Cameroon on Monday," according to Troy Machir of SPORTING NEWS. Part of Neymar's Speedo undergarments "were exposed during the customary post-mat ...

Tags: Brazil, International Football

06/27/14
Premiership Rugby Starts TRY Rugby Program

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Tags: Leagues and Governing Bodies, Brazil

06/27/14
Two Ghana Players Sent Home From WC

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Tags: International Football, Brazil

06/26/14
FIFA Launches Investigation Into Suárez

Uruguay striker Luis Suárez "faces being sent home from the World Cup in disgrace" after FIFA charged the Liverpool striker with biting Italy’s Giorgio Chiellini, according to Bonnici, Cue, Barrett & Hawkey of the LONDON TIMES. Suárez could receive a ban of up to 24 int'l mat ...

Tags: International Football, Brazil

06/26/14
Ghana Players To Receive $3M In Cash

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Tags: International Football, Africa, Brazil

06/26/14
Deaths Spur Booze Ban Across Colombia

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Tags: International Football, South America

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