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McDonald's Awards World Cup Brief To Leo Burnett London

Published in SportsBusiness Daily Global on 08 / 17 / 17

McDonald's expanded its relationship with Leo Burnett London after "awarding the agency its global sports sponsorship activity for next year's football World Cup," according to Omar Oakes of CAMPAIGN LIVE. The Publicis Groupe agency, which works on McDonald’s U.K. business, won the accoun...

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Tags: Marketing and Sponsorship, Russia

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