Featured Story

McDonald's Awards World Cup Brief To Leo Burnett London

Published in SportsBusiness Daily Global on 08 / 17 / 17

McDonald's expanded its relationship with Leo Burnett London after "awarding the agency its global sports sponsorship activity for next year's football World Cup," according to Omar Oakes of CAMPAIGN LIVE. The Publicis Groupe agency, which works on McDonald’s U.K. business, won the accoun...

Read More

Tags: Marketing and Sponsorship, Russia

More Stories

WADA Head Urges Russia To Pick Up Pace

WADA Dir General Olivier Niggli said that Russia has "initiated anti-doping reforms but they are not happening fast enough," according to Shravanth Vijayakumar of REUTERS. WADA released late last year the second part of Richard McLaren's investigation into doping in the country. Niggli: "I ...

Tags: Leagues and Governing Bodies, Russia

Russian MP Wants To Make Hooliganism Sport

A Russian politician "proposed an unorthodox solution to the country’s problems with football hooliganism" before hosting the World Cup next year -- legalize it and "make it a spectator sport," according to the AP. Organized groups of Russian fans "sought English supporters on the streets of M ...

Tags: International Football, Russia

FIFA Reveals Confed Cup Ticket Prices

FIFA announced its ticket prices for the 2017 Confederations Cup -- with "special tickets for larger supporters" who are classified as "obese," according to Luke Brown of the London INDEPENDENT. This summer's Confederations Cup will be hosted in Russia. Ticket prices, which have increased ...

Tags: International Football, Russia

Russia World Cup Still Seeking Sponsors

With 16 months to go before the next staging of football's "flagship event," corporate sponsors are not "in a rush to have their names attached" to the 2018 World Cup in Russia, according to Tariq Panja of BLOOMBERG. FIFA has "signed just one new top-tier level partner, China’s Wanda Group, si ...

Tags: Marketing and Sponsorship, Russia

Russian Hooligans Plan Ambush

A "chilling" BBC documentary revealed Russian hooligans are "planning to ambush England fans at next year’s World Cup" and turn another tournament into a "festival of violence," according to Ben Rumsby of the London TELEGRAPH. Three Lions supporters are "facing a repeat of the brutal bea ...

Tags: Media, Russia

St. Petersburg WC Venue Opened

A Russian stadium built for the 2018 World Cup and "dogged by problems has opened to the public with mixed reviews," according to the AP. The 68,000-capacity stadium in St. Petersburg hosted 10,000 locals for a free extreme sports show designed to test the arena's "security system, logistics and oth ...

Tags: Facilities, Russia

Russia Set To Be Banned From London '17

Russia "is on the brink of being thrown out of the World Para Athletics Championships in London after its effective expulsion from the International Association of Athletics Federation's version of the event," according to Ben Rumsby of the London TELEGRAPH. Monday night saw the IAAF "extend the rog ...

Tags: Events and Attractions, Russia

Russia Increases WC Budget By $325M

Russia has increased government spending on the 2018 World Cup by 19.1B rubles ($325M) "without explanation," according to the AP. Total spending rises to 638.8B rubles ($10.8B), "with all of the increase coming from federal budget funds," which now make up almost 55% of total spending. Th ...

Tags: International Football, Russia

Netflix Lands 'Icarus' Documentary

In a "historic deal" for a documentary, Netflix has landed “Icarus,” a "buzzy examination" of the Russian doping scandal, according to Lang & Setoodeh of VARIETY. The $5M pact is "one of the biggest ever for a non-fiction film." Bidding for the film was "intense from almost the momen ...

Tags: Media, Russia

Anti-Doping Group Calling For Russia Ban

The association of National Anti-Doping Organizations on Tuesday "called for a blanket ban on Russia from all international sport until the country can demonstrate it has installed and embraced a credible anti-doping system," according to Mitch Phillips of REUTERS. Leaders from 19 NADOs held a speci ...

Tags: Leagues and Governing Bodies, Russia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug