Featured Story

McDonald's Awards World Cup Brief To Leo Burnett London

Published in SportsBusiness Daily Global on 08 / 17 / 17

McDonald's expanded its relationship with Leo Burnett London after "awarding the agency its global sports sponsorship activity for next year's football World Cup," according to Omar Oakes of CAMPAIGN LIVE. The Publicis Groupe agency, which works on McDonald’s U.K. business, won the accoun...

Read More

Tags: Marketing and Sponsorship, Russia

More Stories

05/17/17
KHL May Drop Five Teams

The Kontinental Hockey League is "considering shrinking from 29 to 24 teams following years of financial instability," according to the AP. KHL President Dmitry Chernyshenko said, "Optimizing the number (of clubs) will help us to deal with the issue of cost-cutting related to player earnings." He sa ...

Tags: Leagues and Governing Bodies, Russia

04/20/17
FIFA Struggling To Find WC Sponsors

FIFA is "struggling" to secure new commercial partners in time for next year’s World Cup in Russia, with int'l and local groups "balking at the financial cost and reputational risk" of being associated with one of the world’s most-watched sporting events, according to Ahmed & Seddo ...

Tags: Marketing and Sponsorship, Russia

04/20/17
Telemundo Gaining On Univision

Telemundo, which is "on the heels" of longtime Spanish-language leader Univision, has a "chance to get a huge ratings kick" with its broadcast of the 2018 World Cup, according to E.J. Schultz of ADVERTISING AGE. While the event is still more than a year away, the NBC Universal-owned network's market ...

Tags: Media, South America, Russia

04/19/17
Matthieu Fenaert To Lead Octagon Russia

Octagon named Matthieu Fenaert exec director of Octagon Russia. Fenaert, previously co-managing director of Octagon Brazil, will be based in Octagon’s Moscow office and lead the agency's marketing and events business through the FIFA Confederations Cup this summer and next year's World Cu ...

Tags: Marketing and Sponsorship, Russia

04/13/17
Russia 'Worried' By Low Ticket Sales

Russian Deputy PM Vitaly Mutko is "worried by slow ticket sales" for the Confederations Cup, according to Luke Brown of the London INDEPENDENT. Mutko is overseeing preparations for the tournament in June and the World Cup next year, and said that the first-phase sales figure of 211,475 tickets, ...

Tags: International Football, Russia

04/10/17
Russia Accuses FIFA Of Overcharging

Russia accused FIFA of "overcharging for TV rights for next year's World Cup to cover financial difficulties," according to the AP. Deputy PM Vitaly Mutko said that FIFA asked for $120M from Russian TV channels, up from $32M paid by Russia for the 2014 World Cup. State-controlled TV channels bi ...

Tags: International Football, Russia

04/06/17
Russian TV Refusing To Meet FIFA Target

Russia is investing 639B rubles ($11.4B) to prepare to host the 2018 World Cup, but if local TV networks cannot "reach a deal for rights, the country’s residents might never see a game," according to Panja & Rudnitsky of BLOOMBERG. Just 14 months ahead of the tournament, FIFA is "stil ...

Tags: Media, Russia

03/30/17
WADA Tells IOC To 'Make A Decision'

WADA President Craig Reedie called on the IOC to decide "at the earliest possible date" whether to "throw Russia out" of next year's Winter Games, according to Ben Rumsby of the London TELEGRAPH. Reedie "stopped short of demanding the rogue nation be banned" from the PyeongChang Olympics, despite be ...

Tags: Olympics, Russia

03/27/17
ZA Sport To Provide Russia's Kits

The Russian Olympic Committee signed an agreement with ZA Sport, by Moscow-based designer Anastasia Zadorina, "after ending its longtime cooperation with sports brand Bosco," according to TASS. The agreement "makes Zadorina responsible for the Russian Olympic team's outfits for the next eight y ...

Tags: Olympics, Russia

03/13/17
Rostov Struggling To Stay Afloat

Russian Premier League side Rostov's "financial windfall" from European competition -- where it has already beaten Bayern Munich and Eredivisie club Ajax -- "is one of the few things keeping the club solvent," according to Max Seddon of the FINANCIAL TIMES. Its "struggles, during which players and c ...

Tags: Finance, Russia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug