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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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Sponsors In Branding Battle For Sochi

Official Olympic sponsors "are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year's Sochi Winter Olympics and the 2016 Summer Games in Rio de Janeiro," according to REUTERS. Media tracking company The Global Language Monitor said in a "Sochi 2014 Ambush Marketin ...

Tags: Marketing and Sponsorship, Russia

Abramovich Halts Russian Football Funds

Russian billionaire and Chelsea Owner Roman Abramovich "is stopping his funding for Russian football," according to the BBC. Abramovich's spokesperson at the investment firm Millhouse said his National Football Academy in Russia had "fulfilled its objectives." There are "no reports of any dispute." ...

Tags: International Football, Russia, United Kingdom

Putin Moves To Thwart Sochi Terrorism

Russia President Vladimir Putin "has signed a decree creating a special security 'prohibited area' designed to thwart terrorist attacks but also deter political rallies" for the 2014 Sochi Olympics, according to Charles Clover of the FINANCIAL TIMES. The decree will take effect on Jan. 7 and remain ...

Tags: Olympics, Russia

Russia: Gay Law Won't Affect Games

Russia has assured the IOC that a controversial anti-gay law which has triggered protests in many countries "will not affect athletes or spectators" attending the 2014 Sochi Olympics, according to Karolos Grohmann of REUTERS. The IOC, which "had asked for clarifications" regarding the law this month ...

Tags: Olympics, Russia

Sharapova Name-Change Ploy Discussed

Maria Sharapova's plan to change her name to "Sugarpova" for the duration of the U.S. Open to promote her candy line "has received a mixed response from marketers and sports pundits," according to Magda Ibrahim of MARKETING MAGAZINE. M&C Saatchi Sport & Entertainment CEO Steve Martin "r ...

Tags: Marketing and Sponsorship, Russia

Sochi Preparing For Torch Relay

Preparations in Sochi for the 2014 Winter Olympics "are in full swing" less than six months before the start of the Games, according to Karolos Grohmann of REUTERS. The host nation is "bracing for the torch-lighting ceremony in ancient Olympia, Greece, next month." Organizers "are rushing to complet ...

Tags: Olympics, Russia

Closed Moscow Stadium Slows Athletics

All-Russian Athletics Federation President Valentin Balakhnichev said on Tuesday that with the closure of Moscow’s Luzhniki Stadium and no "suitable alternative venue to host track and field events, there is little chance the Russian capital will be able to stage top-level athletics competitio ...

Tags: Facilities, Russia

Oil Boom Fuels Azerbaijan Football Rise

Backed by "billions of dollars in oil revenues," Azerbaijan has "seen an economic boom under the authoritarian rule of strongman President Ilham Aliyev that has seen ritzy skyscrapers shoot up in the capital city Baku and the country play host to events such as the Eurovision song contest," accordin ...

Tags: International Football, Russia

Russian Club In Cost-Cutting Mode

Russian football club Anzhi Makhachkala, owned by billionaire Suleiman Kerimov, is moving from Moscow to Dagestan’s capital Makhachkala in the North Caucasus, where it technically belongs, as part of a scheme to dramatically cut costs. Ultimately, the move will transform the top-budget, all-st ...

Tags: Franchises, Russia

Minister: Anti-Gay Law An 'Invented Problem'

Russian Sports Minister Vitaly Mutko said that "the controversy over Russia's law banning the promotion of homosexuality is an 'invented problem' focused on by Western media," according to Justin Palmer of REUTERS. The law, which parliament passed in June, bans "propaganda of non-traditional sexual ...

Tags: Olympics, Russia

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