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McDonald's Awards World Cup Brief To Leo Burnett London

Published in SportsBusiness Daily Global on 08 / 17 / 17

McDonald's expanded its relationship with Leo Burnett London after "awarding the agency its global sports sponsorship activity for next year's football World Cup," according to Omar Oakes of CAMPAIGN LIVE. The Publicis Groupe agency, which works on McDonald’s U.K. business, won the accoun...

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Tags: Marketing and Sponsorship, Russia

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RFU Introduces Foreign Player Limit

The Russian Football Union (RFU) said on Tuesday that a "new limit on the number of foreign players allowed in the Russian Premier League is to be introduced," according to Dmitriy Rogovitskiy of REUTERS. From the new season, which starts on Friday, teams "will be restricted to a limit six foreign p ...

Tags: International Football, Russia

Russia Turning To Campsites For WC

Fans at the 2018 World Cup "could find themselves sleeping on boats or pitching tents in Soviet-era summer camps as Russia reins in spending on the tournament by cutting back on the number of hotels," according to Collett & Stubbs of REUTERS. Back in '10, when it won the right to host the finals ...

Tags: Events and Attractions, Russia

Russia Confident In World Cup Prep

Despite a "faltering economy," int'l tension over Ukraine and an investigation into its World Cup bid, Russia is "confident everything will be ready" by the time the World Cup kicks off on June 14, 2018, according to REUTERS. Sports Minister of Tatarstan Republic Vladimir Leonov said, "The dream wil ...

Tags: Events and Attractions, Russia

Kazan Stadium Becomes Swimming Pool

As one of the venues for 2018 FIFA Football World Cup, Kazan Arena Stadium will be "marked as the first ever swimming pool on a football pitch" for the upcoming 16th Int'l Swimming Federation (FINA) Swimming World Championships, according to XINHUA. During the FINA World Championships from July ...

Tags: Facilities, Russia

Russia To Regulate Number Of Foreign Players

Ten days until the start of the new season, Russian football clubs' transfer plans "risk being upended as the government threatens to cut the number of foreign players they can field," according to James Ellingworth of the AP. Russia is due to host the 2018 World Cup, but the national football ...

Tags: International Football, Russia

Dinamo Prepares For Revenue Increase

Russian Premier League side FC Dinamo Moscow, banned from Europa League for breaking financial fair play rules, has said the club’s revenues are set to increase substantially as of '17, when its new arena is scheduled to open. "We expect a breakthrough in revenues in two year's time when the n ...

Tags: Finance, Russia

Usmanov Pays Russian Coach's Wages

Arsenal shareholder Alisher Usmanov has given the Russian Football Union (RFS) around £3.5M ($5.5M) to "pay salary arrears owed to national coach Fabio Capello," according to SKY SPORTS. Capello took over as Russia boss in July '12 before his contract was "subsequently extended through un ...

Tags: International Football, Russia

Russia Cuts World Cup Spending By $560M

The Russian government ordered 30B rubles ($560M) in cuts in spending on the 2018 World Cup on Monday but said that the construction of stadiums "would not be affected," according to Katya Golubkova of REUTERS. Russia has been "forced to trim spending because of economic problems worsened by th ...

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Russia Kicks WC Plan Into High Gear

Construction for the 2018 World Cup "is gaining momentum in Moscow and cities across Russia," even as FIFA faces corruption probes in the U.S. and Switzerland, according to Paul Sonne of the WALL STREET JOURNAL. Some Western officials have called for Russia and Qatar, the 2022 host, "to lose th ...

Tags: Facilities, Russia

Russians Ready To Cut Capello Loose

Russian media have reported that the national football team’s coach Fabio Capello will be fired with a payoff of €20M ($24M). "The decision is made, there are just technical details to be sorted," a source in the Russian Football Union (RFS) was quoted as saying by the Russian news agency ...

Tags: International Football, Russia

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