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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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10/24/13
Pellegrini Criticizes CSKA Moscow Pitch

Man City Manager Manuel Pellegrini "has ploughed into UEFA over the state of the Moscow pitch" on which City faced a "crucial" Champions League game Wednesday night, according to Stuart Brennan of the MANCHESTER EVENING NEWS. The "normally calm, collected Chilean was clearly angry that the European ...

Tags: Facilities, Russia

10/23/13
Bach: No LGBT Discrimination At Games

IOC President Thomas Bach wrote U.S. Secretary of State John Kerry Monday to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the 2014 Sochi Olympics. The letter was sent in response to a l ...

Tags: Olympics, Russia

10/21/13
ProSport: Chelsea Engaging Fans Globally

FC Chelsea relies heavily on a customer relationship management system to engage fans globally, the club's Head of Digital Marketing and CRM Jerry Newman told delegates at the ProSport conference in Moscow on Thursday. As part of its digital marketing program, FC Chelsea collects data on its estimat ...

Tags: Franchises, Russia, United Kingdom

10/18/13
ProSport: RFPL Dives Into Pay-TV

Liga TV General Dir Ilya Hercus told the ProSport conference in Moscow on Thursday that Liga TV, the TV arm of the Russian Football Premier League, aims to turn its channel, Nash Futbol, into a flagship of the rapidly developing sports pay-TV market in Russia by '16. “The main strategic goal i ...

Tags: Media, Russia

10/18/13
Russian Sports Channel Stays Pay

Russia’s state-run TV company VGTRK has canceled plans to make its pay-TV channel Sport available free-to-air. VGTRK is withdrawing its application for a free-to-air license for Sport in digital terrestrial multiplex 2, which will be launched as part of Russia’s switch to digital TV ...

Tags: Media, Russia

10/16/13
NBA's Nets Looking To Expand Brand

With the NBA Brooklyn Nets being owned by Russian billionaire Mikhail Prokhorov, and playing a regular-season game in London this season, the club "has sporting ambitions to become a prime NBA brand" in these new markets, according to Bill Wilson of the BBC. Nets CEO Brett Yormark said, "It is a pri ...

Tags: Leagues and Governing Bodies, United Kingdom, Russia, North America

10/15/13
Russian Government Looks To Save $389M

Russia's Audit Chamber said that the Russian government is "looking to save" up to $389M in the construction budget for 2018 World Cup arenas by "scrapping plans for commercial zones that would have helped them remain financially viable," according to RIA NOVOSTI. Audit Cham ...

Tags: Facilities, Russia

10/14/13
Russia Stadium To Be Finished By 2017

Refurbishing Moscow's Luzhniki Stadium, the venue for the 2018 World Cup final, "will take three and a half years," according to R-SPORT. The "hulking and iconic arena" on the banks of the Moskva River closed after August's world athletics championships, and work is "to start in the new year as the ...

Tags: Facilities, Russia

10/14/13
Sochi Ceremonies Pose A Challenge

While dozens of nations will compete in the games for sporting glory, "the opening ceremonies will provide the host country an opportunity to showcase its own achievements," according to Ivan Nechepurenko of the MOSCOW TIMES. And just as the athletes will face off against one another, "Russia's ope ...

Tags: Olympics, Russia

10/14/13
Sochi's Olympic Stadium Still Unfinished

At first, Sochi's Fisht Olympic Stadium "was meant to resemble a giant snowflake," according to Ivan Nechepurenko of the MOSCOW TIMES. Then, the design "morphed into two parallel mounds of snow." But a roof had to be added for the Opening Ceremonies, "turning the stadium into something looking more ...

Tags: Olympics, Russia

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