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McDonald's Awards World Cup Brief To Leo Burnett London

Published in SportsBusiness Daily Global on 08 / 17 / 17

McDonald's expanded its relationship with Leo Burnett London after "awarding the agency its global sports sponsorship activity for next year's football World Cup," according to Omar Oakes of CAMPAIGN LIVE. The Publicis Groupe agency, which works on McDonald’s U.K. business, won the accoun...

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Tags: Marketing and Sponsorship, Russia

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Opinion: Russian Athletics Betrays Millions

The report from the independent commission of the World Anti-Doping Agency on drug abuse in Russian athletics "is devastating," according to a FINANCIAL TIMES editorial. It amounts "not only to an indictment of Russia’s entire system." Its publication marks a "dark day in modern athletics." Mi ...

Tags: Leagues and Governing Bodies, Russia

Moscow Antidoping Center Head Resigns

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Tags: Leagues and Governing Bodies, Russia

Vladimir Putin's Network Goes Live

Russia's new 24-hour sports network had a "quintessentially Russian origin: Kremlin Decree Number 365," according to Paul Sonne of the WALL STREET JOURNAL. Russian President Vladimir Putin signed that decree in mid-July, "laying the groundwork for a dedicated federal sports network called Match ...

Tags: Media, Russia

WADA: Russian Athletes Blackmailed

A secret World Anti-Doping Agency inquiry reportedly revealed that Russian athletics chiefs and the sons of former IAAF President Lamine Diack "blackmailed athletes suspected of doping to let them keep competing," according to the AFP. Mediapart said that "it had seen a report by a WADA independent ...

Tags: Leagues and Governing Bodies, Russia

Luzhniki Stadium Ahead Of Schedule

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Tags: Facilities, Russia

Russian Football Denies Racism Problem

In Russia, where monkey chants directed at black players and Nazi salutes by fans have been persistent problems at football matches, "local organizers of the 2018 World Cup have created a job that sets their preparations apart from previous hosts: antiracism inspector," according to Sam Borden of th ...

Tags: International Football, Russia

Russia To Launch Free-To-Air Channel

Nationwide Russian 24/7 universally-accessible sports TV channel Match TV will go on air on Sunday. The channel represents a new format in the Russian TV market. At the channel launch, Gazprom Media Holding Dir General Dmitry Chernyshenko and Match TV General Producer Tina Kandelaki spoke on the phi ...

Tags: Media, Russia

KHL Looks To Far East For Expansion

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Tags: Franchises, Russia

Russian TV Channels Could Take Bets

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MTG Sells Russian, Int'l Channels

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