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Sponsorship Deals Hit New Highs Across European Football; FIFA Gets Reality Check

Published in SportsBusiness Daily Global on 12 / 23 / 14

Sports marketers had a banner year in 2014, as the Premier League nailed down its reputation as the most marketable football league and major int'l events like the World Cup and the Olympics raked in sponsorship millions. FIFA scored with the World Cup, but the football organization was stung at yea...

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Sochi Investors Get Some Relief

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Tags: Olympics, Russia

02/05/14
Stop Using Games For Political Gain

IOC President Thomas Bach said that the Sochi Winter Olympics "are a purely sporting event which should not be used by uninvited guests to score political points," according to Karolos Grohmann of REUTERS. In a clear reference to world leaders who publicly refused to attend the first Winter Games in ...

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02/05/14
Sochi Accomodation Crisis Continues

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Tags: Olympics, Russia

02/04/14
Sochi Scrambling To Prep Hotels

Large crates of equipment stand unopened outside the entrance to the plush new Swissotel above Sochi "as it scrambles to be ready for the start of the Winter Olympics," according to Heritage & Pilat of REUTERS. A bricklayer in a woolen hat "puts the finishing touches to a nearby wall, workers in ...

Tags: Olympics, Russia

02/04/14
Russia Closer To Stadium Beer Sales

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Tags: International Football, Russia

02/03/14
IOC Urges Sochi To Solve Hotel Problems

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Tags: Olympics, Russia

01/31/14
Sochi Boss Reaffirms Olympic Security

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Tags: Olympics, Russia

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Olympians Plea For Anti-Gay Law Repeal

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Tags: Olympics, Russia

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