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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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12/11/13
Bulgaria's CSKA Sofia Cuts Debt, Costs

Bulgarian side CSKA Sofia CEO Alexander Todorov said that the "new management of the club has reduced the salaries of the players about 35% compared to those who have paid the previous owners of Titan AS," according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. Todorov added that the club's deb ...

Tags: Finance, Russia

12/10/13
IOC To Remind Athletes Against Protests

The IOC is "finalizing a letter to Olympic athletes reminding them to refrain from demonstrations or political gestures during the Winter Games in Sochi," including any protests against Russia's law banning gay "propaganda," according to the AP. The IOC exec board was "expected to approve the instru ...

Tags: Olympics, Russia

12/09/13
Controversial Sochi Film Opens In Russia

The film "Putin's Games," which narrated the corruption behind the 2014 Sochi Olympics, screened "at two sold-out theater screenings and will air on television," according to Nick Holdsworth of the HOLLYWOOD REPORTER. A "controversial documentary about rampant corruption" behind the scenes of Russia ...

Tags: People and Pop Culture, Russia

12/06/13
Russia To Ease Visa Requirements

The Russian Foreign Ministry said that foreigners wishing to attend the 2014 Sochi Olympics "will have simplified visa procedures to negotiate," according to R-SPORT. Most foreigners need tourist visas to enter Russia, but those with Olympic tickets will be granted access to special "Olympic windows ...

Tags: Olympics, Russia

12/05/13
BBC To Show 200 Hours Of Sochi 2014

Clare Balding, Hazel Irvine and Jonathan Edwards will present 200 hours of action on the BBC from the 2014  Sochi Winter Olympics in February. Live action, interviews and highlights will be shown on TV, six online streams, mobile devices and connected TV during the 17 days of the Games. BBC Ra ...

Tags: Media, United Kingdom, Russia

12/03/13
Olympic Protest Targets Sponsors, Putin

Gay rights activists "plan to defy" Russian President Vladimir Putin and "pressure Olympic sponsors" including Coca-Cola by getting athletes to protest a Russian ban on homosexual “propaganda” during the 2014 Sochi Olymipcs, according to Henry Meyer of BLOOMBERG. N.Y.-based Athlete Ally ...

Tags: Olympics, Russia

12/02/13
Locals Count Toxic Cost Of Sochi Games

As construction "continues at a feverish tilt in the scramble to finish venues" for the 2014 Sochi Olympics, so too are reports of dumping waste as authorities round up environmental activists who are revealing the cost of Russia's Winter Olympics, according to Alec Luhn of the London IND ...

Tags: Olympics, Russia

11/27/13
Paralympics To Get Record Coverage

The Int'l Paralympic Committee announced that the 2014 Sochi Paralympics are set to receive a record amount of viewers for a Winter Paralympics broadcast. The 2012 London Summer Paralympics attracted a cumulative TV audience of 3.8 billion in more than 115 countries. The IPC now expects to beat the ...

Tags: Media, Russia

11/27/13
Poor Field Conditions Plague Russia

In a season when top Russian teams have come under fire for racist and violent behavior by their fans, "another more consistent problem has dogged the schedule of Moscow’s top clubs: a severe lack of playable fields and overuse of the remaining pitches," according to Roth & Reevell of the& ...

Tags: Facilities, Russia

11/21/13
Russia Readies $612M Luzhniki Upgrade

The Russian government has put out a $612M tender "to reconstruct Moscow's iconic Luzhniki Stadium, the venue for the 2018 World Cup final," according to R-SPORT. Work has already begun "to rip out the seats at the hulking arena, which will be hollowed out and furnished with new stands." Only the ou ...

Tags: Facilities, Russia

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