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McDonald's Awards World Cup Brief To Leo Burnett London

Published in SportsBusiness Daily Global on 08 / 17 / 17

McDonald's expanded its relationship with Leo Burnett London after "awarding the agency its global sports sponsorship activity for next year's football World Cup," according to Omar Oakes of CAMPAIGN LIVE. The Publicis Groupe agency, which works on McDonald’s U.K. business, won the accoun...

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Tags: Marketing and Sponsorship, Russia

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IAAF Official Denies Doping Cover Up

A senior British athletics official on Monday denied suggestions that he helped cover up Russian doping allegations two years ago, stating that he was merely "brainstorming strategies" to downplay negative news stories, according to Ben Bloom of the London TELEGRAPH. A French newspaper printed a " p ...

Tags: Leagues and Governing Bodies, Russia

IAAF Exec Was Planning To Delay Naming Cheats

A senior figure at athletics' world governing body "was planning to delay naming Russian drug cheats in the run-up to the 2013 World Championships," according to Roan & Nathanson of the BBC. The plan "is outlined in an email" from IAAF Deputy General Secretary Nick Davies to Papa Massata Diack. ...

Tags: Leagues and Governing Bodies, Russia

RUSADA's Top Management Steps Down

All the top managers of the Russian Anti-Doping Agency (RUSADA) have stepped down, "in the latest steps to clean up Russian athletics to avoid missing next year's Olympics," according to REUTERS. Russia was suspended from int'l athletics last month "after a special commission of the World Anti-Dopin ...

Tags: Leagues and Governing Bodies, Russia

Putin Says Blatter Deserves Nobel Prize

Russian President Vladimir Putin said on Thursday that suspended FIFA President Sepp Blatter is "a very respected person" who deserves to be awarded the Nobel Peace Prize, according to REUTERS. Putin: "Whether there are signs of corruption in FIFA, the investigation must show. As for Joseph Blatter, ...

Tags: International Football, Russia

Putin To Cooperate To Eradicate Doping

Russian President Vladimir Putin pledged that Russia will cooperate with int'l officials to eradicate the "poison" of doping, but said that "it was wrong to suspend athletes who have not been accused of cheating," according to the AP. Putin suggested the IAAF's blanket suspension of Russia’s e ...

Tags: Leagues and Governing Bodies, Russia

Moscow Court: German Documentary False

A Moscow court on Wednesday "ruled that a German TV documentary which alleged widespread doping among Russian athletes was based on inaccurate information and ordered ARD, the broadcaster behind the film, to pay a small fine," according to Dmitriy Rogovitskiy of REUTERS. The film "caused an internat ...

Tags: Media, Russia, Europe

Russia's KHL Expands To China

The Russia-based Kontinental Hockey League is "expanding into China next season with a team in Beijing," according to the AP. KHL Deputy Chair Roman Rotenberg said on Monday that the unnamed team "will start play in September at the 18,000-capacity MasterCard Center in Beijing, the 2008 Olympic ...

Tags: Leagues and Governing Bodies, Russia

IAAF Gives Russia 'Roadmap'

The IAAF said on Friday that the Russian Athletics Federation (ARAF) "has been given clear instructions on the action it needs to take and which safeguards must be put in place before being reinstated to the sport," according to Mitch Phillips of REUTERS. The IAAF published a "long and detailed list ...

Tags: Leagues and Governing Bodies, Russia

Clubs Banned From Signing Turkish Players

Russian clubs "will be banned from signing Turkish players during the upcoming winter break," according to the BBC. Relations between the countries "have been strained since a Russian warplane was shot down by Turkish forces on the Syrian border, killing one pilot." Russian Sports Minister Vitaly Mu ...

Tags: International Football, Russia

Whistleblower Stepanova Hides Abroad

The sportswoman who blew the whistle on doping in Russian athletics "is in hiding abroad, pursued by a barrage of criticism from former colleagues and officials at home who accuse her of betraying her country," according to Tsvetkova & Strohecker of REUTERS. YULIA STEPANOVA , an int'l runner wh ...

Tags: People and Pop Culture, Russia

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