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FIFA Struggling To Find Int'l, Local Sponsors For Russian World Cup

Published in SportsBusiness Daily Global on 04 / 20 / 17

FIFA is "struggling" to secure new commercial partners in time for next year’s World Cup in Russia, with int'l and local groups "balking at the financial cost and reputational risk" of being associated with one of the world’s most-watched sporting events, according to Ahmed & Seddo...

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Tags: Marketing and Sponsorship, Russia

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