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McDonald's Awards World Cup Brief To Leo Burnett London

Published in SportsBusiness Daily Global on 08 / 17 / 17

McDonald's expanded its relationship with Leo Burnett London after "awarding the agency its global sports sponsorship activity for next year's football World Cup," according to Omar Oakes of CAMPAIGN LIVE. The Publicis Groupe agency, which works on McDonald’s U.K. business, won the accoun...

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Tags: Marketing and Sponsorship, Russia

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Russian Builders Looking To Cut Costs

Russian contractors for 2018 FIFA World Cup stadiums, hit by devaluation of the national currency, are looking for ways to cut costs to avoid going over budget and behind schedule. "Costs of imported equipment have gone up by 40% to 50% due to ruble devaluation," a spokesperson for Stroytransgaz, th ...

Tags: Facilities, Russia

Hangin' With ... Darius Kasparaitis

DARIUS KASPARAITIS is a retired hockey player and the co-founder and president of real estate company Verzasca Group. Kasparaitis played 14 seasons in the NHL for four different franchises before ending his career in the Russian Kontinental Hockey League. The Lithuanian native was recently inducte ...

Tags: People and Pop Culture, Europe, Russia, North America

Russia Cuts World Cup Budget Again

Russia has reduced the budget for the 2018 World Cup by almost $80M, less than five months after Russian Sports Minister Vitaly Mutko "ruled out further spending cuts," according to James Ellingworth of the AP. The latest cuts, announced in a government document Thursday, "come at a time of cut ...

Tags: Events and Attractions, Russia

Russian Doping Boss Wanted To Tell All

Former Russian anti-doping agency RUSADA Exec Dir Nikita Kamaev approached Sunday Times sports writer David Walsh "10 weeks before his unexpected death offering to blow the whistle on his country’s secret development of performance-enhancing drugs," according to Nicholas Hellen of the SUNDAY T ...

Tags: Leagues and Governing Bodies, Russia

Former RUSADA Chief Was Writing Book

Former Russian anti-doping agency (RUSADA) Dir Nikita Kamayev "was writing a book about his work before his sudden death on Sunday," according to Broadbent & Parfitt of the LONDON TIMES. Kamayev, 52, "ignored friends' advice and had begun working on an account of his time" at RUSADA. He res ...

Tags: Leagues and Governing Bodies, Russia

Russia Caps Hotel Prices For World Cup

Russia "capped hotel prices for the upcoming World Cup 2018," set to take place between June 14 and July 15 across 12 stadiums in 11 different Russian cities, according to Damien Sharkov of NEWSWEEK. Russian PM Dmitry Medvedev "signed a decree to introduce maximum rates for accommodation in each cit ...

Tags: Events and Attractions, Russia

Two RUSADA Execs Dead Since Scandal

Former Russian anti-doping agency (RUSADA) Dir Nikita Kamayev died at the age of 52 on Monday "two months after he resigned from his post," according to Tom Parfitt of the LONDON TIMES. Kamayev left his job at RUSADA after the World Anti-Doping Agency found that it had "covered up cases of dopi ...

Tags: Leagues and Governing Bodies, Russia

Russian Announces Hotel Room Rates

The Russian government announced on Sunday that it set minimum and maximum prices for hotel rooms during the 2018 World Cup, according to the DPA. A statement from Russia's government said that a night in a three-star hotel in Moscow "will not be able to cost more than $355," while the minimum rate ...

Tags: International Football, Russia

Russians Cut Power From Sponsorships

The Russian government is preparing an austerity program under which power companies will be banned from sponsoring sports clubs. The measure puts in question the future of several sponsorship deals, including Rosseti’s contract with CSKA, currently the front runners in the football premier le ...

Tags: Russia, ING, NTRA, Football, GE, Budget, SEC, Ping

Moscow WC Venue 'Ahead Of Schedule'

With "just over two years to go" before the kickoff of the 2018 World Cup, "hundreds of hard-hat clad workers brave Moscow's subzero temperatures to rebuild the tournament's flagship stadium," which officials say could be completed "ahead of schedule," according to the AFP. The Luzhniki stadium is n ...

Tags: Facilities, Russia

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