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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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01/17/14
Sochi Olympics Ticket Sales Slow

The Sochi Olympics are "starting to look as if many fans have decided to give them a miss," according to Carol Matlack of BLOOMBERG. Listings of tickets put up for resale on a “fan to fan” website have risen almost 50% over the past week, with more than 3,100 offers now posted. Most offe ...

Tags: Olympics, Russia

01/17/14
Putin Promises No Discrimination

Russian President Vladimir Putin said on Thursday that "no athlete would face discrimination" at the Sochi Olympics, "hoping to ease international concern over a Russian law banning gay 'propaganda,'" according to Denis Dyomkin of REUTERS. In a speech to new foreign ambassadors presenting their cred ...

Tags: Olympics, Russia

01/16/14
The Price Of One Day In Sochi

Due to its "reputation for prestige and luxury," many Russians "have been skeptical about coming to Sochi, a place often thought to be overly priced and lacking in terms of service," according to Ivan Nechepurenko of the MOSCOW TIMES. With the Winter Olympic Games only 25 days away, these fears "hav ...

Tags: Olympics, Russia

01/16/14
Financial Woes Sink Russian Club

Russian football club Spartak Nalchik has decided to “pull out of the Russian National Football League, the second tier of Russia's professional football league, due to the club's ongoing financial woes,” according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. Kabardino-Balkaria Region ...

Tags: Russia, International Football

01/15/14
Russians Urged To Help Prevent Attacks

Less than a month before the start of the 2014 Sochi Winter Olympic, Russian investigators "appealed to civilians on Tuesday to be more vigilant and help avert the threat of 'terrorist' attacks," according to Gabriela Baczynska of REUTERS. Vladimir Markin, who is a spokesperson for Russia's national ...

Tags: Olympics, Russia

01/14/14
Aeroflot Unveils ManU Crest On Planes

Russian national airline Aeroflot will carry the ManU crest on two of its domestic and European short-haul planes "as part of its deal as the official carrier of the English champions," according to R-SPORT. The airline "unveiled the Manchester United livery on Monday to adorn two of its aircraft in ...

Tags: Marketing and Sponsorship, United Kingdom, Russia

01/14/14
Sochi A Risky Bet For Advertisers

The upcoming Winter Olympics in Sochi "is forcing marketers who pour hundreds of millions of dollars into the Games to perform a careful balancing act," according to Emily Steel of the FINANCIAL TIMES. The Olympics "offer an unparalleled opportunity for major advertisers" such as Coca-Cola, McDonald ...

Tags: Marketing and Sponsorship, Russia

01/14/14
Olympic Host Predicts 'Blanket Of Snow'

Russian weather agency Roshydromet Dir Roman Vilfand predicted on Monday that the upcoming Olympics "will have enough snow," according to R-SPORT. Vilfand "sought to end any concerns about snow shortages by insisting that there would be a suitably wintry setting" for the event. Vilfand: "There's sno ...

Tags: Olympics, Russia

01/13/14
Russia Plots $34M For Training Grounds

Russia's Cabinet of Ministers said that around $34M "will be spent on training grounds for the 2018 football World Cup," according to R-SPORT. The "preparation program for the football extravaganza provides for the construction and renovation of 113 training facilities, 48 of which are listed as 'pr ...

Tags: Facilities, Russia

01/13/14
IOC Member Criticizes Russia

An IOC member "has criticized Russia's handling of the Sochi Winter Olympics," according to the MOSCOW TIMES. Int'l Ski Federation President and Swiss IOC member Gian-Franco Kasper said that preparations "have been marred by rampant corruption and about one-third of the funds allocated to prepare fo ...

Tags: Olympics, Russia

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