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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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02/11/14
Inflated Sochi Contracts

Russian President Vladimir Putin said that the "issue of whether the buildup of Sochi's infrastructure for the 2014 Winter Games was overpriced should and will be determined by the relevant law enforcement authorities," according to RAPSI. The president stated that "a great deal of money has in fact ...

Tags: Olympics, Russia

02/11/14
Volunteers Filling Empty Seats At Olympics

Sochi Winter Olympics organizers "are asking volunteers to fill some of the empty seats at venues during competition," according to Karolos Grohmann of REUTERS. Some 70% of tickets "were sold prior to the event in the Russian Black Sea resort and briefs have also been put on sale at ticket offices i ...

Tags: Olympics, Russia

02/10/14
Sochi Games Open With A Spectacle

The Sochi Games opened with a spectacle of ballet, fireworks and references to greats of Russian culture from Tchaikovsky to Tolstoy. But the ceremony, as visually striking and creative as it was, couldn’t escape the long shadow of politics and controversy cast over these Olympics. The Sochi G ...

Tags: Olympics, Russia

02/10/14
Atos Renews Deal With IOC Through '20

Atos Origin, which has provided technology support for the Olympics for 25 years, extended its TOP sponsorship through '20. It is the second extension the IOC has announced since the Sochi Games began. It previously announced a renewal with Panasonic through '24. Atos has sponsored the IOC since '89 ...

Tags: Olympics, Russia

02/10/14
Russians Receive Support From China

The Russian hosts "received some badly-needed support from China," according to Kathrin Hille of the FINANCIAL TIMES. Beijing officals said, "The West’s relentless disparagement of the Sochi Olympics has been all too familiar [as Sochi] suffered identical political finger-pointing as Beijing d ...

Tags: Olympics, Russia

02/10/14
Russian Capitalists Supporting Home Team

Russia's "corporate focus on winter sports will be on display" at the Sochi Games, according to Courtney Weaver of the FINANCIAL TIMES. It "marks a departure from the Soviet days when the state controlled all aspects of sport and viewed the Olympics, in particular, as a vital cold war battleground." ...

Tags: Olympics, Russia

02/10/14
Tokyo 2020 Chief Faces Media Scrutiny

Tokyo 2020 Olympic Games Organizing Committee President and former Japan PM Yoshiro Mori "faced some tough questions from the international media at a news conference" in Sochi, according to Jack Gallagher of the JAPAN TIMES. One reporter "wanted to know why the 76-year-old Mori spoke in Japanese in ...

Tags: Olympics, Japan, Russia

02/10/14
Russian TV Fakes Olympic Rings In Flames

Russian state TV aired footage on Friday of "five floating snowflakes turning into the Olympic rings and bursting into pyrotechnics" at the Sochi Games Opening Ceremony, according to Nataliya Vasilyeva of the AP. Problem is, "that didn’t happen." The Opening Ceremony "hit a bump when only four ...

Tags: Olympics, Russia

02/10/14
Sochi Organizers Explain Empty Seats

The organizers of the Sochi Games said on Sunday they had sold 92% of the tickets available for the first day of main competition but "admitted thousands had not made it on time due to tight security," according to the AFP. The first day of medal competition on Saturday saw "reasonable crowds but so ...

Tags: Olympics, Russia

02/07/14
Russia Reassures Secure Winter Games

Russia said on Thursday that its Sochi Olympics "were as safe as any place in the West from militant attacks after Washington warned airports and some airlines that toothpaste tubes could be used to smuggle bomb-making materials onto a Russia-bound plane," according to Mike Collet-White of REUTERS. ...

Tags: Olympics, Russia

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