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In Grip Of Youth Movement, FIA Looks To Makes F1 Cars Harder To Drive

Published in SportsBusiness Daily Global on 09 / 30 / 14

The FIA is "examining ways of making F1 cars harder to drive," according to Kevin Eason of the LONDON TIMES. As 17-year-old Max Verstappen prepares to make his F1 debut in Friday's free practice ahead of the Japanese Grand Prix, the racing organization is afraid his appearance "will underline fearsw...

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Tags: Leagues and Governing Bodies, Europe

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02/19/14
Sochi Hotels Problems Realized Too Late

The IOC's chief coordinator for the Sochi Olympics said Monday the organization sounded a "red alert" in September because delays in hotel construction "were posing a serious threat to the event," according to Futterman & White of the WALL STREET JOURNAL. IOC Chief Supervisor of the 2014 Olympic ...

Tags: Olympics, Russia

02/19/14
CSKA Punished For Racist Abuse

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Tags: International Football, Russia

02/18/14
Organizers: Injuries Not Weather Related

After a spate of injuries over the last few days, Sochi Olympics organizers "have denied that the alpine conditions caused by warm weather in the first week of the Games were to blame," according to Nick Miller of the SYDNEY MORNING HERALD. In the worst injury of the Games, Russian freestyle skier ...

Tags: Olympics, Russia

02/17/14
BMW Pushes U.S. Bobsled Team

The U.S. men’s bobsled team hasn’t won a Gold Medal in the two-man competition in close to 80 years, but with some help from sponsor BMW, they’re expected to be in contention in Sochi. BMW has pulled off one of the most effective sponsor integrations at the Sochi Winter Games. Its ...

Tags: Olympics, Russia, Europe

02/17/14
Samsung Unleashes WOW Factor

More than 400,000 people around the world have downloaded Samsung’s Olympic WOW app for the Sochi Games. The app is the first Olympic application the longtime global Olympic sponsor has made for Android phones, and it’s attracting more than 145,000 visitors per day. Samsung spokesperson ...

Tags: Olympics, Russia

02/17/14
Projected Logos Run Afoul Of IOC

The IOC this week asked Sochi 2014 organizers to stop projecting images of Coca-Cola, Aeroflot and other sponsors on the LED-lit exterior of the Bolshoy and Shayba arenas. In a world of rampant commercialism, the IOC prides itself on clean venues that are free of signage. The IOC’s marketing t ...

Tags: Olympics, Russia

02/17/14
'Speakers Corner' Hosts Few Protests

When Russian President Vladimir Putin ordered the creation of a special protest area at the Winter Olympics , "it looked like a victory for freedom of speech," according to Timothy Heritage of REUTERS. A week into the Games "his decision to ease the blanket ban on protests in Sochi, presented as ...

Tags: Olympics, Russia

02/14/14
Russian Football Club Closes Down

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Tags: Marketing and Sponsorship, Russia

02/14/14
Games Help McDonald's Expand In Russia

The Sochi Games jump-started McDonald's business in southern Russia, leading to the construction of five restaurants in the Sochi region and allowing it to add smoothies, parfaits and wraps to its menu.McDonald's Russia CEO Khamzat Khasbulatov said, "Because of the Olympics, we built them. They've b ...

Tags: Olympics, Russia

02/14/14
IOC To Investigate Dutch Coaches

The IOC "is investigating claims by Australian speed skater Daniel Greig that there was behind-the-scenes betting on the 500m speedskating event," according to Jacquelin Magnay of THE AUSTRALIAN. Greig told reporters after finishing the 1000m final that unnamed Dutch coaches "had bet on him as an ou ...

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